Transcript Program: Personalized Account Marketing

HP and VMware
Lower Mid-Market
Virtualization
Campaign
April 3, 2008
Technology for better business outcomes
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Today’s agenda
•
What is the focus of this
campaign?
•
What is the Virtual In-Box
Environment Solution?
•
What is HP integrated
VMware ESXi 3.5?
2
What is the focus of the campaign?
•
Secure HP as the infrastructure platform for VMware consolidation opportunities
(servers, storage, infrastructure software, care packs, etc.)
•
Sell HP’s VMware virtualization software and support (note: the VMware virtualization software
sold by HP must be sold with an HP server in +/- 30 days from date of software purchase; exceptions to this are
ELA’s, VMware upgrades and support renewals)
•
Sell HP’s VMware capacity planner assessment service (care pack offering)
•
Sell the Virtual In-Box Environment (VIBE) solution developed by Virtual Blocks to
provide your customer’s with a simple, cost effective and scalable virtualization solution
•
Position HP’s integrated hypervisor offering for VMware which provides improved
security, reliability, and simplified management along with rapid installation,
configuration, and deployment
•
Maximize your opportunity to sell your organization’s services (assessments, proof of
concepts, implementations, migrations, outsourcing, etc.)
•
Enhance our collective ability to compete with a comprehensive solution sales
approach
3
Campaign Overview
– HP Deliverables and Commitments
•
HP led telemarketing campaign through HP’s in-sourced telemarketing resources from
OnPath
•
HP’s customer list, prospect list and rental list to be used by OnPath to address the target
audience of lower mid-market organizations across Canada with 100-249 employees. Target
is Senior IT Managers for software and hardware and applicable C-level executives. The HP
prospect list source is the Harte Hanks database.
•
Qualified leads from this campaign to be delivered to selected partners who agree to sell the
VMware virtualization software and support sold by HP plus the applicable HP server
•
Selected partners will receive qualified leads for an agreed upon geographic area
•
Qualified leads to be delivered to selected partners via HP’s Inside Sales Reps
•
HP has developed a resource page where all content that has been developed for this
campaign will be posted to assist you in the sales process:
•
•
•
•
4
A copy of the call guide developed by HP, VMware, Virtual Blocks and OnPath
Sales tools specifically designed for selling HP based VMware consolidation solutions (messaging guide,
whitepapers, reference configurations, web links, etc.)
Relevant HP product offers where applicable
The resource page can be accessed at: www.hp.ca/vmware_lower
− User name: hppartner
− Password: vmwarelmm
Campaign Overview
– What we need from you to participate in this campaign
•
For all qualified leads you receive, your call to action can include:
− the promotion of an upcoming event such as a seminar or webinar you will be delivering around
HP based VMware consolidation solutions
− an assessment service that you have developed to help customers understand the benefits and
impact of virtualization in their environment
− other unique offers you have available for virtualization opportunities
•
As next steps if you wish to receive qualified leads for your assigned geographic area,
we need you to confirm the contact in your organization that qualified leads should be
sent to (name, email address, phone number)
5
Today’s agenda
•
What is the focus of this
campaign?
•
What is the Virtual In-Box
Environment Solution?
•
What is HP integrated
VMware ESXi 3.5?
6
IT Realities

You have multiple servers

You may have multiple
locations

You have servers with
different functions

You are supporting different
types of hardware

Your IT resources grow
dynamically with your
business

Your business suffers when
servers are unavailable
Power issues?
Cooling issues?
Uptime issues?
7
Your Data is Critical
What’s the Solution?
Virtualization
8
Why haven’t you Virtualized?
Getting there
Complexity
 Where do I start?
 How do I make it fault tolerant?
 Can I support it?
Now What
9
Price
 Hardware and Software costs
 Implementation costs
 IT Resource costs
Introducing VIBE
Enterprise Hardware
Easy Setup
High Availability
Automated Network Config
Documentation
10
Set-up Wizard
Managed Network Switch
Virtual Center (Hardware Manager)
VMWare (ESX 3i)
VMWare (ESX 3i)
Reliable Hardware
Reliable Hardware
Teir 1 Enterprise Grade Server
Teir 1 Enterprise Grade Server
Clustering Technology
Playbook
11
Introducing
What else makes VIBE special
 Setup Wizard
 Clustering
 Playbook
12
Setup Wizard
Automatic Configuration
Network
Firewall discovery
VLAN creation
DMZ and Network
Environment
Preps Hardware
Preps Storage
Preps Clustering
13
Clustering
High-Availability
Replication of VM’s
Automatic recovery of VM’s in event of hardware failure
Real-time Replication of data
14
The VIBE Playbook
THE
Quick Setup Guide for your Environment
Step-by-step Guide to Virtualization
Operating Guide for your VIBE
15
The VIBE Interface
16
The VIBE Interface
17
The VIBE Interface
18
Building Virtualization Solutions for Business
Exclusively Available through Synnex
VIBE begins shipping
May 2008
19
Today’s agenda
•
What is the focus of this
campaign?
•
What is the Virtual In-Box
Environment Solution?
•
What is HP integrated
VMware ESXi 3.5?
20
Integrated Hypervisor Drivers
The virtualization market is rapidly growing and has a number of new
entrants, with many of them looking at “integrated” hypervisors as the next
big step.
Customer challenges:
• Difficult/time-consuming to
install hypervisor
• Typically need Linux knowledge
to install hypervisor
• Under-utilized servers
• Adopting virtualization seen as
a big a commitment (especially
smaller customers)
21
Integrated hypervisor benefits:
• Hypervisor is shipped factory
installed in the server, serial
number already entered.
• Hypervisor is in a ready-to-run state
• Low priced for basic features with
option to upgrade
•
Smaller hypervisor footprint means
fewer exploitation points
HP ProLiant iVirtualization
What is HP ProLiant iVirtualization?
•
ProLiant servers with iVirtualization boot directly from an internally installed USB key
•
New servers are ready to run VMware 3i virtualization technology right out of the box.
Active hardware management using HP SIM
•
HP Systems Insight Manager providers are included to pro-actively surface hardware
monitoring data
• Servers are proactively polled in two minute increments
• Some subsystems will send alerts when an issue has occurred (CPU, fan, power, memory)
Consolidated lifecycle management
•
Future updates to product images are made using the same tool used to update ProLiant
system firmware
Broad server support
•
HP offers the broadest range of supported servers in the market
22
HP integrated VMware ESX Server 3i
HP ProLiant and BladeSystem servers with VMware ESX Server 3i
based editions integrated provide a simplified virtualization start up
experience and reduced security risk.
Benefits of 3i Server Integration
Internal
USB Port
−
−
−
−
Reduce entry price
Intuitive start-up and easy to use
Diskless servers
Reliable and secure
Benefits of 3i Server from HP
− Choice of VMware ESX Server 3i and VMware ESX Server 3i
Enterprise edition delivered via a USB installed in internal USB port
− Consistent, reliable ProLiant experience
− Active hardware management using HP SIM – a foundational element
of HP Insight Control Management portfolio
− Consolidated lifecycle management
− Broad range of supported servers provides investment protection
23
Traditional ESX Server
98%
Agent
…
Agent
2%
RPM
RHEL3-based
Service Console
Helpers
VMM
VMM
VMM
VMkernel
Storage
Networking
Resource Management
HAL and Device Drivers
Disk Footprint:
Percent of Patches
24
2 GB
>50%
Disk Footprint:
32 MB
ESX Server 3i: Thin Virtualization!
98%
Agent
…
Agent
2%
RPM
RHEL3-based
Service Console
Helpers
VMM
VMM
VMM
VMkernel
Storage
Networking
Resource Management
HAL and Device Drivers
Disk Footprint:
Percent of Patches
25
2 GB
>50%
Disk Footprint:
32 MB
Start Running VMs in Minutes
3i


1.
Power on server and
boot into hypervisor
2.
Configure Admin
Password
(optional) Modify
network configuration
3.

4.

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Connect VI Client to IP
Address
Or manage Enterprise
Edition with VirtualCenter
Management without the Service Console
ESX Server users today use the
Service Console for…
ESX Server 3i users will use…
Command line management or
executing custom scripts (e.g. for new
server deployment or patches)
Remote Command Line Interface
(Remote CLI)
Running hardware agents for
performance and health monitoring
Industry-standard monitoring protocols;
e.g., agent-less management via CIM
Running third party management
products
Agent-less management using
HP VMM, available March 2008
Any existing scripts or command line operations that had been written to execute in the Console
operating system (OS) will need to be modified to run in the Remote CLI or through the Virtual
Infrastructure Client.
A Linux-based management VM is still available to customers as an environment to run their own
management tools.
27
Multiple licensing options
HP integrated VMware ESX Server 3i
Stand Alone
VI3
Enterprise
Additional
licenses to build
a virtual
infrastructure
VI3
HP integrated VMware ESX Server 3i
VI3 Enterprise Edition
− For multi-server VI3 installations
− HP image includes HP Systems Insight Manager
providers
− Includes 1-year 9x5 unlimited technical software
support and updates
Standard
VI3
Starter
ESX Server 3i
28
− For single server deployments
− Compatible with VI Client only
− HP image includes HP Systems Insight Manager
providers
− Optional technical software support and updates
− Can be upgraded to HP integrated VMware ESX
Server 3i Enterprise Edition
Available
standalone or in
a bundle
ESX Server 3i Enterprise Edition supports VI3
Distributed services that act on groups of servers
Resource
Management
(DRS)
− Most effective way to manage
your infrastructure
− Mainframe-class reliability and
availability
1:Many Management
(VirtualCenter)
Mobility
(VMotion)
VMware Infrastructure 3
− Platform for any OS, HW,
Application
Availability
(HA)
Add’l Benefits of Server
Integration
− Plug-and-play capacity
management
29
HP integrated VMware 3i supported servers
•
•
•
•
•
•
•
•
•
•
30
DL380 G5
DL580 G5
DL585 G2
DL385 G2
BL685c
BL680c
ML370 G5
BL460c
BL465c
BL480c
HP hardware management with 3i
Reliability is a hallmark of ProLiant servers. HP management in a 3i environment
ensures a higher degree of hardware management than is available natively.
HP CIM providers on 3i surface both physical asset and system status information:
1) Physical asset information relates to surfacing information about what is installed
on the server, such as the CPU, memory footprint, etc.
2) Status information about system components is what is needed to truly manage
the hardware. HP has two ways of providing the most up to date information
regarding HP hardware:
•
Polling of the system in two minute increments
•
Some subsystems will send alerts when something has occurred on the
hardware.
31
HP CIM provider information
Version 1, March ’08
Supported Functionality
• Consolidated Status
• Indications
• Virtual System Guest to Host associations
• System Event Log (SEL) Record Log
Supported Infrastructure Components
• CPU
• Fan
• Power Supply
• Temperature Sensors
Note: Use of CIM providers requires HP SIM 5.2
32
3i lifecycle management with HP SUM
HP Smart Update Manager integration
Same tool used to update system, iLO, Smart
Array, Hard drive, OA, and NIC firmware
HP Smart component technology used to deliver
USB Key image
The Smart Component will flash the entire image
on the key
Redundant image environment:
− Target image location is to USB key
partition, which maintains existing image
in separate partition on USB key in case
of failure
− Investigation in progress on flashing USB
key image remotely via CLI and remote
HPSUM GUI
33
Support options
HP subscription and support
34
Support contact
Telephone support,
2-hour response
time for all issues
Host and guest
OS support
Yes
Severity coding
Yes, always 2-hour
response
Single point of
contact for all
support
Support offering
Yes (HP & non HP
platforms)
13x5, M-F
7x24
HP Insight Control Supports ESX 3i
•
•
•
Virtual Machine Management Pack
3.5
Coming late March 2008
Extends HP Systems Insight
Manager to manage VMs
− Unified physical and virtual
management
•
Heterogeneous VM control
− Integrated HP Select Edition of Citrix
XenServer
− Citrix XenServer 4.0
− VMware 3i, VI3, and Server
− Microsoft Virtual Server 2005 and 2005 R2
•
VM control functions
− Start, Stop, Pause, Suspend, Copy, Move,
Templates, Backups
35
•
•
Provides VM guest to host
association in HP SIM
Performance monitoring of VM
guests and hosts
HP Server Migration Pack supports 3i
The only server migration tool tailored
specifically for HP ProLiant and HP
BladeSystem
•
•
•
•
One tool supports physical
and virtual migration needs
− Physical to ProLiant (P2P)
− Virtual to ProLiant (V2P)
− Physical to Virtual (P2V)
− Virtual to Virtual (V2V)
− Supports VMs from VMware
and Microsoft
Runs standalone or integrates with HP SIM
Supports concurrent migrations
Integrated hypervisor support for VMware 3i and Citrix XenServer
coming in SMP Universal 3.5 in late March 2008
36
90 day free warranty
Support and Service is optional on the base hypervisor sku only. The Enterprise Edition
skus require purchase of SnS. If SnS is not purchased with the base hypervisor sku,
the following 90 day free warranty is available from HP:
90 day 'no charge' iHV warranty
SW warranty
image repair
Covered under 90 day warranty
Image is customer flashable; process TBD
installation & configuration help
Covered under 90 day warranty
software updates
Not covered under 90 day warranty
HW warranty
Expect it to be 1 yr fixed option warranty, but will match existing ISS USB key warranty
USB key would be covered under any server Carepaqs purchased
Create unique, customer replaceable HW spare
Repacement strategy: USB key spare can change over time
Additional comments
No additional warranty cost needs to be comprehended by the POR financials
Determination of 90 day window is based on customer honor system only
Serial number is shipped on paper with the server for future customer & support reference
Only the base hypervisor sku has optional SnS
37
Service & Support
3i does NOT take on the server warranty
SnS is sold for the VMware license just like it is today
− SnS is optional for the ESX Server 3i base hypervisor sku
− SnS is required for the ESX Server 3i Enterprise Edition skus
38
Background
Information
Technology for better business outcomes
© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Virtualization: an approach to pooling and
sharing IT resources so supply meets
demand. It’s a key enabler of the
transformation to an Adaptive Infrastructure.
HP has the technology and expertise to help
you achieve real business benefits from
virtualization today.
40
Virtualization is a freight train
"Virtualization is a technology that will change the way enterprises
handle their IT environments. From storage, to systems, to
applications, to desktops, it promises to make business more agile,
more secure, more efficient, more available, and more productive. It is
hard to underestimate how important it will be."
— Andi Mann, Research Director, Enterprise Management Associates
“Virtualization will be the most important technology in IT
infrastructures and operations up to 2010 ”
— Tom Bittman, Gartner
Is it [virtualization] the most disruptive technology in business
computing since the Internet?
— The Economist, Jan-17-08
41
Adaptive infrastructure
Driving the next generation of IT
Current state
Low-cost
pooled IT
assets
High-cost
IT islands
IT Systems
& Services
•
•
42
Scalability
based on
standards
IT services
and solutions
Power &
Cooling
•
Energyefficient
computing
Security
Management
•
Unified
Infrastructure
Management
•
Proactive
best
practices
and built-in
protection
Future state
Automated 24x7
lights-out computing
Automation
Virtualization
•
Pooling and
sharing of
IT
resources to
optimize
utilization
•
Dynamic IT
redeployment
to meet
changing
business
demand
HP virtualization
An approach to pooling and sharing IT resources
Current state
Future state
Inefficient, rigid silos of IT
IT supply meets business demand
ERP
CRM
Web
• Reduce costs
• Increase agility
• Improve quality
ERP
CRM
Web
Server
Storage
Network
Software
Transforming people,
process, and technology
Essential for an Adaptive Infrastructure
43
Why do you need virtualization?
Utilization
Without virtualization
Low utilization
100%
80%
60%
40%
20%
0%
Web Server
DNS/DHCP
Services
Web Server
44
NT App
Server
NT App
Server
Firewall
Services
Proxy Services
AD/LDAP
Services
Why do you need virtualization?
With virtualization
Utilization
50-100% increase in utilization
100%
80%
60%
40%
20%
0%
Oracle
•BEA WebLogic
•LDAP Services
•App Server
NT App
DNS/DHCP
Firewall
BizTalk
•
NT
App
Server
•SQL Server
Web Server
•Notes
Services
Services
Server
•VPN Server
•Exch 2000
•Proxy Services
•Web Server
•Linux
•OpenView
•NT BDC
•SMS
NT App
AD/LDAP
Proxy Services •NT App Server
Web •Server
•Firewall
MySQL
•Apache
Services
Server
•Siebel
•Jabber
•JBOSS
•DHCP Services
•Active Directory
•DNS Services
•Secure VPN
•
•
45
How does x86 virtualization from HP
solve your problems?
Commonly cited problems…
Virtualization solutions…
•
Server
consolidation/Optimization
−
Improve utilization.
– Optimize platforms for peak usage
periods and user loads.
– Respond faster to business needs.
•
Disaster Recovery
–
Maintain the availability of critical
applications.
– Respond quickly to threats
•
Test and Development
• Leverage resources and quicken
test to production
•
Source: Yankee Group 2006 Global Server Virtualization Survey
46
Client Virtualization
–
Safeguard data
– Common and flexible desktop
HP and VMware
Solution Building Blocks
Services
and Expertise
Plan
Deploy
Operate
Support and Subscription
HP Systems Insight Manager
Management
Virtualization
layer and guests
Physical platform
47
Core
management
services
Physical
Virtual
VMware ESX
HP Servers
and
Storage
Solution building blocks
HP platforms certified for VMware
•
•
HP is the world’s leading brand for x86
servers, storage, management software,
services and support.
HP ProLiant servers and HP BladeSystem
provide an ideal platform for VMware.
• HP has more certified platforms for
VMware than any other vendor.
• Certification gives you the confidence to
run mission-critical applications in a
virtualized stack.
• HP StorageWorks systems provide an ideal
storage platform for virtualization over a
SAN.
48
Solution building blocks - Servers
•
An optimal platform for virtualization
− Blade density and low power consumption
− Economical attachment to SAN
environments
Linux
Linux
Windows
Linux
Windows
HP
BladeSystem
− Smaller footprint within data center
•
Deployment advantages
− Ability to pre-provision enclosure bays with
virtualization layer and guests
Virtualization Layer
− Virtual Connect no need for MAC or WWN
assignments
•
Recovery advantages
− Ability to rip-and-replace entire
virtualization stack
− Quick changes without cabling
− Extensive manageability for hardware and
software
49
Solution building blocks
HP integrated virtualization management
HP Systems Insight Manager
Core management services
Physical platforms
Discovery, Security
Association, Events, Inventory
Virtual platforms
Assess
Migrate
Provision
Manage
Control
Patch
Performance
Management
Pack
Server
Migration
Pack
Rapid
Deployment
Virtual
Machine
Management
Pack
Integrated
Lights-Out
Pack
Vulnerability
and Patch
Management
Pack
Pack
HP Systems Insight Manager—one platform unifies it all
50
Solution building blocks
HP and VMware management—why both
•
•
•
•
•
51
Best in class physical
server management
Best in class virtual
server management
Unified physical and
virtual server
management
Best in class workload
management
Complete migration
tool set
Solution building blocks
Expertise, services and support
•
Support and subscription services
− HP support personnel work closely
with VMware to resolve issues.
•
HP and channel partners offer a
broad range of pre- and postsales services and support.
− Consulting/startup services
52
Solution building blocks
HP subscription and support
53
Support contact
Telephone support,
2-hour response
time for all issues
Host and guest
OS support
Yes
Severity coding
Yes, always 2-hour
response
Single point of
contact for all
support
Support offering
Yes (HP & non HP
platforms)
13x5, M-F
7x24
HP is your ideal partner for
virtualization with VMware
•
HP offers tested, certified server and
storage platforms for VMware.
•
HP integrated management gives you a
single view of physical and virtual
resources.
•
HP and channel partners provide expert
services and support.
•
HP uses best practices for implementing
virtualization solutions.
•
HP offers a complete, one-stop
virtualization solution.
54
“HP was one of the first companies to recognize the importance of
virtualization and is a leader in this area. The power of HP’s
virtualization strategy lies with its integrated approach, including
hardware, management software and services, to offer a complete and
flexible solution.”
Vernon Turner
Vice President and General Manager
IDC Group
55
HP and VMware web resources
HP VMware virtualization site:
www.hp.com/go/vmware
Get access to:
• HP VMware Active
Answers site
• Certified servers listing
• Configuration sizing tool
• Industry-standard server OSs,
VMware listing
• Best practices solution guides
56