GENERATION Y

GENERATION Y

THINGS TO CONSIDER FOR CLASS • Who is Generation Y?

– It is children of the echo boom (1980 to 1995) 1) What are the characteristics of Generation Y?

2) What Does Generation Y Value?

3) What “turns off” Generation Y?

4) What is Generation Y concerned about?

5)How Will Generation Y Change The World?

GENERATION Y

Millenials/ Generation Y

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Grew up in an era of expanding cultural diversity and globalization

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Technologically adept group (had to keep up with technological advances)

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Experienced economic recession/ economic crisis

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High awareness of environmental issues Values

– Live first, work second – Social causes – Flexibility – World travel

Generation Y

Characteristics

• Optimistic/ moral • Confident – well developed self esteem • Culturally aware and diverse • Skilled networkers • tech savvy/connected • Multi-taskers • Team players • Global citizens

Generation Y

Influences

• Global terrorism (9/11, Iraq) • Domestic terrorism (Columbine, school shootings) • Technology – Facebook, Twitter, texting • Emphasis on Civic responsibility – Environmental concerns

Is Generation Y lazy?

YES - Child first parenting - Dependent on technology NO - Socially and global minded - Work school challenges

What Does Generation Y Value?

• Meaningful work • Authenticity • Living first, working second • Fast access to information • Experiential activities • Travelling • Diversity • Social causes

What “turns off” Generation Y?

• Rigidity/ rules • Fear of technology • A dry, boring environment • Slow response time • Being “stuck” in a dead end job • Working first, living second

What is Generation Y concerned about?

• Global terrorism • Concerns about the environment • Poverty • World hunger • Global financial concerns • A highly competitive workforce • Chaos in the business world

How Will Generation Y Change The World?

• Technological innovation • Social Conscience • http://www.cbc.ca/player/Shows/Shows/Doc+ Zone/ID/2167363287/