Transcript Nessun titolo diapositiva - Organizzazione Congressi e Fiere

EXPO RIVA SCHUH ITALY:
A FAIR AT THE VERY HEART OF THE INTERNATIONAL MARKET
http://www.exporivaschuh.it/
Expo Riva Schuh is today’s leading international exhibition for
volume production footwear at a mid-range price point. It is Europe’s
most important event for this market segment.
Expo Riva Schuh is a meeting place for international business: an
event where companies and buyers from around the world meet and
interact.
There are companies from Italy and Europe, as well as the
increasingly important presence of companies from India, China,
and Brazil - the world leaders in footwear production.
PREVIEW AND RESTOCKING: THE PULSE OF THE MARKET
Expo Riva Schuh is the first event in the international fair calendar.
This means visitors get a thorough preview of offerings and can plan
orders well in advance. For exhibitors, it represents the first opportunity
to test out collections and fine-tune production plans.
Expo Riva Schuh is also the last event in the ordering calendar for
quick production and restocking options. This innovative feature is
designed for those fair visitors – approximately 35% of those in
attendance - interested in restocking options or new models for the
upcoming season.
This feature actually serves a two-fold purpose; it also makes Expo
Riva Schuh an excellent opportunity to identify international market
trends and shifts, a real added value.
TRADE FAIR FIGURES
77th edition: JANUARY 2012
EXHIBITORS: 1,235 exhibitors - 888 of them international - and a
long waiting list
VISITORS: 12,513
2 EDITIONS PER YEAR - January and June
LOCATION: Riva del Garda the famous Northern Italian locale on
Lake Garda, with nearby European countries (Germany, Austria,
France)
LOCATION: exhibition grounds and headquarters in the town
centre = 32,000 m2 exhibition area
Expo Riva Schuh: a fair which grows
•
•
•
•
Net m2 occupied
No. exhibitors
Italian
International
75th edition
31,635
1,187
364
823
76th edition
32,072
1,211
364
847
77th edition
32,000
1,235
347
888
Europe’s shoes at Expo Riva Schuh
The fair includes international exhibitors
representing approximately
3 billion pairs of shoes in production
1/5 of worldwide volume production
50-60% of worldwide business volume in
mid-range and mid-low range segments
60% of footwear consumed worldwide is not
produced in the country where it is
purchased
A fair for business
Expo Riva Schuh is
a business platform
 Marketing
75% of visitors who enter the stands at Expo Riva Schuh
make a purchase.
 Studies
Studies have been conducted on quick production and
distribution in India; the fairs will include an Observatory.
A fair for business
 Marketing for companies/countries
Special exhibit solutions designed for individual countries.
 Opening of new markets
(partnerships with companies in India through ERS
India and the new fair format)
45% of exhibitors also use Expo Riva Schuh to find dependable
partners in distant locations.
EXHIBITORS
Some details
Exhibitors who meet and interact with visitors
ANALYSIS OF EXHIBITORS AT EXPO RIVA SCHUH
BY TYPE
IMPORT/EXPORT
16%
OTHER
2%
DIRECT
MANUFACTURER
50%
AGENT
14%
PRODUCER/SUPPLIER
18%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire
Many products for a wide range of offerings
ANALYSIS OF PRODUCT TYPES EXHIBITED
AT EXPO RIVA SCHUH
MEN’S sandals
5%
CHILREN’S sandals
4%
WOMEN’S sandals
12%
WOMEN’S CLASSIC ftwear
10%
OTHER
1%
BAGS
1%
WOMEN’S CASUAL ftwear
13%
SAFETY ftwear
1%
TREKKING ftwear
2%
CHILDREN’S boots
4%
WOMEN’S boots
12%
CHILDREN’S CASUAL/SPORT ftwear
5%
MEN’S CLASSIC ftwear
6%
CHILDREN’S CLASSIC ftwear
3%
SPORT ftwear
3%
MEN’S CASUAL ftwear
8%
COMFORT ftwear
6%
MEN’S boots
5%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire
Exhibitors from around the world for a global event
COUNTRIES REPRESENTED BY EXPO RIVA SCHUH
EXHIBITORS
United Kingdom; 22
Taiwan; 43
Hong Kong; 44
Netherlands; 30
France; 37
Brazil; 19
Pakistan; 15
Spain; 56
Italy; 347
Germany; 61
Portugal; 68
China; 271
Other countries ; 94
India; 128
Exhibitors from Europe and emerging markets
GEOGRAPHICAL AREAS REPRESENTED BY EXPO RIVA SCHUH
EXHIBITORS
Outside Europe
574
Europe
661
Increasingly international with
EXHIBITORS FROM 4 NEW COUNTRIES in January 2012
Luxembourg
Russia
Slovakia
Ethiopia
Volume production...but that’s not all
PRICE RANGE
PERCENTAGES BY PRODUCT TYPE FOR ALL EXHIBITORS
1€ - 7€
8€ - 15€
16€ - 30€
31€ - 45€
+47€
MEN’S boots
MEN’S sandals
MEN’S CLASSIC ftwear
MEN’S CASUAL ftwear
WOMEN’S boots
WOMEN’S sandals
WOMEN’S CLASSIC ftwear
WOMEN’S CASUAL ftwear
CHILDREN’S boots
CHILDREN’S sandals
CHILDREN’S CLASSIC ftwear
CHILDREN’S CASUAL ftwear
0%
10%
20%
30%
40%
50%
60%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works
70%
80%
90%
100%
Volume production...but that’s not all
PRICE RANGE
PERCENTAGES BY PRODUCT TYPE FOR ALL EXHIBITORS
1€ - 7€
8€ - 15€
16€ - 30€
31€ - 45€
+47€
TREKKING ftwear
SPORT ftwear
SAFETY ftwear
COMFORT ftwear
BAGS
OTHER
LEATHER ACCESSORIES
0%
20%
40%
60%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works.
80%
100%
Europe is also well positioned at Expo Riva Schuh
PRICE RANGE
PERCENTAGES BY PRODUCT TYPE FOR ALL WESTERN EUROPE EXHIBITORS
1€ - 7€
8€ - 15€
16€ - 30€
31€ - 45€
+47€
MEN’S boots
MEN’S sandals
MEN’S CLASSIC ftwear
MEN’S CASUAL ftwear
WOMEN’S boots
WOMEN’S sandals
WOMEN’S CLASSIC ftwear
WOMEN’S CASUAL ftwear
CHILDREN’S boots
CHILDREN’S sandals
CHILDREN’S CLASSIC ftwear
CHILDREN’S CASUAL ftwear
0%
20%
40%
60%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works
80%
100%
Europe is also well positioned at Expo Riva Schuh
PRICE RANGE
PERCENTAGES BY PRODUCT TYPE FOR ALL WESTERN EUROPE EXHIBITORS
1€ - 7€
8€ - 15€
16€ - 30€
31€ - 45€
+47€
TREKKING ftwear
SPORT ftwear
SAFETY ftwear
COMFORT ftwear
BAGS
OTHER
LEATHER ACCESSORIES
0%
10%
20%
30%
40%
50%
60%
Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works
70%
80%
90%
100%
VISITORS:
Some details
The whole world comes to Expo Riva Schuh
THE LEADING COUNTRIES REPRESENTED
BY EXPO RIVA SCHUH VISITORS (out of 100 in attendance)
Finland
Russia Poland India
Switzerland
2% Sweden
1%
2%
Austria
2%
2%
Netherlands 2%
2%
3%
Turkey
3%
Greece
3%
Italy
35%
Other
17%
United Kingdom
3%
Belgium
4%
Spain
5%
France
5%
Source: Diomedea for Expo Riva Schuh– data from visitor online questionnaire, JANUARY 2012
Germany
10%
A platform for large scale retail, but that’s not all...
EXPO RIVA SCHUH VISITORS
BY BUSINESS TYPE
buying office
5%
Medium-sized chain
6%
Small chain
7%
Other
9%
Manufacturers
15%
Importers
15%
Store
8%
Agent
10%
Large chain
11%
Source: Diomedea for Expo Riva Schuh – data from visitor online questionnaire, JANUARY 2012
Wholesalers
14%
A fair for two seasons
EXPO RIVA SCHUH VISITORS
TYPES OF COLLECTIONS PURCHASED AT THE FAIR
Orders for the season underway
(quick production)
24%
Next season’s
samples
49%
Orders for next
season
27%
Source: Diomedea for Expo Riva Schuh - visitor online questionnaire JANUARY 2012
Four days of steady traffic
WHAT DAYS DO YOU USUALLY ATTEND THE FAIR?
76%
80%
67%
65%
70%
60%
41%
50%
40%
30%
21%
20%
10%
0%
SATURDAY
SUNDAY
MONDAY MORNING
MONDAY AFTERNOON
“What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit)
"
Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012
TUESDAY MORNING
Visitors stay for several days
NUMBER OF DAYS THE VISITORS ATTEND
1
18%
0,5
5%
3,5
9%
3
12%
1,5
8%
2
27%
“What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit)
Source: Diomedea for Expo Riva Schuh
- visitor online questionnaire through JANUARY 2012
2,5
21%
Two yearly editions which are not to be missed
HOW MANY TIMES DO YOU COME TO EXPO RIVA SCHUH PER YEAR?
only in June
0.5%
when I think it is
necessary
15.1%
only in January
7.6%
twice per year
76.8%
How many times do you visit Expo Riva Schuh per year? (required responses, data sorted according to the reason for the visit)
Source: Diomedea for Expo Riva Schuh visitor
- online questionnaire through JANUARY 2012
Expo Riva Schuh:
The international fair which kicks off the
fair calendar.
A true business platform and a unique
opportunity to observe market trends.