Transcript CREATING YOUR RR DONNELLEY POWERPOINT PRESENTATION

LENTICULAR:
AN INTRODUCTION
1
Simplified Explanation of Lenticular
Lenticular graphics can be described as specialized
images which when viewed under a lenticular lens will
produce 3D or animated sequences.
Two main elements when producing lenticular:
1. An interlaced image
• The process of combining frames of multiple electronic files into a
single file.
2. Lenticular lens
• Isolates, magnifies, and displays a single graphic image according to
the angle of observation.
• The grooves of the lens are lenticules, which focus your sight on
different parts of the underlying interlaced picture.
Interlacing
Proprietary interlacing capabilities allow us to marry the interlaced
images in perfect harmony with the lens structure, allowing us to
achieve the highest quality lenticular available.
Effects: 2 or 3 Image Flip
The fast transition between
distinct elements.
Flip images are the most basic.
They can also be the most dramatic,
catching people’s attention from
across the room or as they walk by.
The basic "flip" has two or three
images printed on the same page.
Effects: 3D Depth
The illusion of depth and distance
between elements from the
foreground to background.
3D is created by following the theory
of parallax
Brain compares the different views
from our right and left eyes
Creates a three-dimensional world
Effect: Zoom
Image moves front to back and
changes in size from larger to
smaller.
A zoom is a form of motion that
combines multiple sizes of the same
image, merged quickly together,
creating a zoom effect.
Effects: Motion
The recreation of a moving
effect from video or a series of
stills.
Works by selecting frames and
recreating the motion using
frames of animation, video or
sequenced still images.
Effects: Morph
A fluid transition between
elements, normally of a
similar size and shape.
Morphing uses computer
animation to create the perception
that two or more images
seamlessly transform into each
other before the observer's eyes.
Effects
Lenticular Applications
Indoor
Security
Multilingual
Product Applications
 Indoor Signage
 Security
 Bilingual/Trilingual
 Premiums
 Collectible
 Coaster
 CD/DVD Insert
 Mousepad
 Cup and Mug
 Easel/POP Display
 Counter Mat
 Packaging
 Shelf
Talker/Dangler/Strip
 Product Tip In/On
 Decoder
 Unsecured Card
 Magnet
 Label
 Postcard/Mailer
 Sticker
 Lanyard Card
Conceptuals
• We offer a conceptual program where qualified clients can receive a "no
charge" conceptual for their proposed lenticular projects and marketing
presentations.
What’s new?
 In House 3D Photo Studio
For more information, contact us at 800.236.7678
Thank you!