Transcript Swine Production - Mekong Institute

Swine Production
Group Members
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1) Mr. Xu Tianxiang
2) Ms. Pak Sarinny
3) Mr. Sea Visalrath
4) Mr. Tous Somaneath
5) Mr. Ung Leaksoriya
6) Ms. Hlaing Mi Mi
7) Ms. Kyawt Yin Min Thein
8) Mr. Myint Cho
(China)
(Cambodia)
(Cambodia)
(Cambodia)
(Cambodia)
(Myanmar)
(Myanmar)
(Myanmar)
Place Visit
 Betagro Group Co., Ltd
 Founded in 1967 with a registered capital
of Baht 10 million
 originally located in Pom Prab, Bangkok,
and its first feed mill in Prapadaeng,
Samut Prakan province
 Visit Rongnharn Prae Roop Sugorn
Factory located in Naimuang Sub-district,
Muang District, Khon Kaen province
Value Chain for Swine
Production
Wet
market
Feed Mill
GGP
Slaughter
House
GP
Betagro’s Farm
PS
FP
Fresh
Pork
Live pigs
Consumer
Contract Farm
Betagro’s Pork
Processing
Plant
Channels of
Distribution
Hygienic
pork with
Branding
The actors, activities and
information of chain
Description
Supplier
Farmer
Collector
Manufacturer
Distributor
Retailer
Actor
Betagro
Contract Farmer
Betagro
Betagro
Betagro
Betagro
Activities
Information
-Producing
Breeder
- Producing Feed
-Technology
-Technique
-Vaccination
-Treatment
-Consulting
- Service
-Breeding piglet
-Feeding
-Cleaning
-Fattening
-Transportation
- Technology
- Prices of feed
- Farmer’s need
- Technology
- Quality standard
- Unloading
- Registration
- Storage
- Selling
- Service
- Stunning
- Killing
- Bleeding
- Processing
- Storaging
- Packaging
-Loading
-Transportation
-Distribution
- Market prices of pork
- Quality of the farmer’s products
- Transportation cost
- Competition in the market
- Consumer’s taste and preferences
- Market prices
- Consumer’s
need
Analysis actors, relation,
rules and regulations
Contract farmer
Betagro
Contract
farmer
-Cooperative
-Exchange knowledge
-Exchange experiences
-Produce fattening pig
-Selling
-Service
None
Betagro
-Feed, Vaccine, Drug
-Breeder
-Technique
-Technology
-Consulting
- Service
None
-Products
-Quality
-Safety
-Satisfaction
None
-High price (income)
-Brand acceptance
-Sharing
information
Consumer
Consumer
Estimate Cost, profit and
margin of Swine Chain
Actors
Unit Added (%)
total unit Added
cost
cost
Cost
Unit
Price
Unit
Profit
(%)
total
profit
Unit
margin
(%) unit
margin
Contract
Farming
48.4
-
89
55
6.6
26.8
55
-
Betagro
61
6
11
71
10
40.7
16
20
Retail
Shop
71
-
-
79
8
32.8
8
87
Total
54.4
24.6
79
Reflection on the visit
 Identify success factors
- Clear vision
- Aiming at providing hygiene, good quality of products
to consumers with high income
- Clear strategy
- Highly developed technology
- Strictly quality control
- A series of human resource training program
- Good team work
- Cooperating with Japanese partners
- Selling products internationally
Cont’d
 Identify constraints
-The fluctuation of feed resources
-The market: they need develop
international markets except Thailand,
Japan, Cambodia, and Lao PDR
-Diseases, Zoonosis diseases
Cont’d
 Identify major learning points, new
ideas
- The value chain of swine industry, which
include feed production, cross breeding,
breeder, fattening, collecting, slaughtering,
packaging, storage, distributing, and selling.
- How to manage the modern swine factory.
- Systematic management.
Cont’d
 Applicability of the system to your
own context
- Establish the joint-venture with Betagro in Cambodia
and Myanmar
-To develop reasonable value chain according to local
situations in Cambodia and Myanmar
-To produce high quality of swine products for the
people with high income in Cambodia and Myanmar
- Emphasize Research & Development in animal
industry
-To work with poor farmers and to improve their
incomes
Thank for your attention