Transcript Slide 1

Maruti Udyog Limited (MUL) was established in
February 1981, though the actual production
commenced in 1983. Through 2004, Maruti has
produced over 5 Million vehicles. Marutis are sold
in India and various several other countries,
depending upon export orders. Cars similar to
Marutis (but not manufactured by Maruti Udyog)
are sold by Suzuki in Pakistan and other South
Asian countries.
Maruti Suzuki is one of India's leading
automobile manufacturers and the market
leader in the car segment, both in terms of
volume of vehicles sold and revenue earned.
Until recently, 18.28% of the company was
owned by the Indian government, and 54.2% by
Suzuki of Japan. The Indian government held an
initial public offering of 25% of the company in
June 2003. As of May 10, 2007, Govt. of India
sold its complete share to Indian financial
institutions. With this, Govt. of India no longer has
stake in Maruti Udyog.
1.Sales of automobiles
2.Authorized Service Stations
3.Maruti Insurance
4.Maruti Finance
5.Maruti TrueValue
6.N2N Fleet Management
7.Accessories
8.Maruti Driving School
9.Maruti Exports
Maruti Suzuki Products
City Car: 800 · Zen Estilo · Alto · Wagon-R
Subcompact: Swift
Compact : SX4
SUV : Gypsy · Grand Vitara
MPV : Omni · Versa
Historic models : Zen · 1000 · Baleno · Esteem
Upcoming models : Splash Aerio
Launched in 1983
Due to the large number of Maruti 800s sold
in the Indian market, the term "Maruti" is
commonly used to refer to this compact car
model. Till recently the term "Maruti", in
popular Indian culture, was associated to the
Maruti 800 model.
• Maruti 800 is the most popular entry segment
car in India.
• With the introduction of Maruti 800 in 1980s,
Maruti Udyog Limited broke the hegemony of
Ambassador and Fiat in the Indian car market.
• Maruti 800 has great fuel efficiency and very
low maintenance cost.
• Easy to drive in the heavy traffic of big cities.
• Basic safety features such as collapsible steering
columns, laminated windshields and high mount stop
lamp.
Prices: Rs. 1,80,000 to Rs 2,20,000
[depending on metallic and non-metallic or ac
and non-ac models]
Target Market: With Maruti 800 the
target market of Maruti were the people who
had two-wheelers and were looking for an
alternative family vehicle. Maruti catered to
their needs with Maruti 800.
Here the Maruti targeted the huge middle
class of India.
• Zen
Estilo is new version of Maruti Zen. The
Estilo, named after the Spanish word for "style" is
a combination of Japanese simplicity and European
sophistication.
Zen Estilo is roomier than the original Zen and
sports a bigger engine (1061 cc). Zen Estilo is
taller and it offers more boot space and superior
air conditioning.
•
• Zen Estilo comes with plush, premium interiors.
It has a two-tone color theme and its seats have
been redesigned for providing better support and
sport fresh new upholstery to match the dual tone
color theme of the interior.
Price: Rs 3,18,000 to Rs. 4,00,000 [Depending
on various models with and without certain
specifications such as ABS etc]
Target market: The market targeted by
Maruti with its Zen Estilo is the customers who
can pay little more for style and comfort. Zen
Estilo specially targets the young women of
India.
• Maruti
Alto is one of the hottest selling compact
cars in the Indian market.
• Alto uses Maruti 800's proven and highly fuelefficient, 3-pot motor with a four-valve head and
its electronic tachometer results in unmatched fuel
efficiency. It is the most fuel-efficient car in its
segment.
• Maruti Alto is quite a safe car to drive on Indian
roads. Its high tensile steel side door beams guard
against front, rear and side collision impact.
• Alto's powerful AC is ideal for Indian climate.
Price: Rs 2,30,000 to Rs. 2,90,000 [Depending
on metallic and non-metallic or ac and non-ac
models]
Target Market: The Maruti Alto has targeted
the people who do not mind paying for looking
different then the Maruti 800. It targets the
customers previously targeted by Maruti 800. So
in a way it competes with Maruti 800.
• Wagon
R comes with1061cc MPFI low friction
engine that delivers an awesome 64bhp@6200rpm
power for smoother pick-up and faster
acceleration.
• A 32 bit on-board computer with diagnostic
capability monitors the air-fuel ratio for optimum
fuel efficiency.
• Dual Distributor-less Digital Ignition (DDLI)
ensures an instant, hassle-free start every time
and a more efficient power distribution.
• Wagon R's tall body, high seats and wide
opening doors make it easy to get in and get out.
Price: Rs 3,54,000 to Rs. 4,50,000 [Depending
on various models with and without certain
specifications such as ABS etc]
Target market: The Maruti Wagon-R has been
created to target the market which the Maruti
was loosing to Santro and to some extent Matiz.
It targets the people who want a sleek car with
its own style statement.
• Maruti Swift brings a feeling of freshness to the
compact car segment. Its appealing looks, spacious
interiors, and a whole lot of user-friendly
features at once catch your attention.
• Maruti Suzuki Swift comes with a number of
safety features such as collapsible steering
column, front seatbelt pre-tensioners with load
limiters, and energy absorbing trim all around.
• Active safety technologies include dual front
airbags, and antilock braking system together with
electronic brake-force-distribution.
Price: Rs 4,00,000 to Rs. 5,04,000 [Depending
on various models with and without certain
specifications such as ABS etc as well as the
diesel variants]
Target market: The Maruti Suzuki Swift has
been targeted to cater the needs of middle class
people as it provides perfect combination of style,
comfort, performance and security. It targets all
ages of humans with its features and drop dead
looks.
• A perfect combination of style, performance,
safety and comfort.
• Efficient 1.6-litre M-Series engine delivering
impressive 102 BHP of power
• Features like independent suspension system,
Anti Lock Braking System (ABS), matching color
bumpers, electrically adjustable outside mirrors,
fine quality fabric seats, power windows, rear
seat center armrest and adjustable head rests in
the front and rear seats.
• Having the price tag of between Rs.6-6.5 Lacs,
Maruti Suzuki SX4 will provide tough competition
to its rivalry models like Ford Fiesta, Hyundai
Verna, Honda City, and Indigo XL
Price: Rs 6,00,000 to Rs. 6,50,000 [Depending
on various models with and without certain
specifications such as ABS etc]
Target market: The target segment of Maruti
SX4 is young people who do not mind spending few
extra bucks for style ,comfort and performance.
Ironically it is one of the cheapest car in its
segment.
• Maruti
Gypsy is a four-wheel drive vehicle that
is excellent for the rugged terrain
• It comes equipped with 1300 cc petrol enginelighter than a diesel engine-resulting in a higher
power to weight ratio. This ensures better
control, more power and greater responsiveness
• Maruti Gypsy has higher ground clearance of
210 mm to ensure better off-road handling, while
driving in hills.
• Gypsy's engine is high on thermal conductivity,
and heats up quickly even under extremely cold
conditions. Thus ensuring trouble free start even
in the midst of snow.
Price: Rs 4,97,000 to Rs. 5,20,000 [Depending
on various models giving option of hard and soft
top and metallic or non-metallic colors]
Target market: The Maruti Gypsy targets the
people who do not mind going of the road to
have fun. These powerful SUV’s were made for
adventures people.
• With
127KW @ 6000 rpm, the 2.7-litre V6
engine empowers the Grand Vitara to climb up
steep terrain, zip effortlessly down the highway.
And with plenty of torque, this high-performance
car can take on snowy and muddy track with ease.
• Its four-wheel drive gives Vitara the power to
go places.
• In the event of a collision, the crumple zones act
like buffers, deforming in a progressive manner to
absorb impact energy. The doors are equipped
with side impact beams to take care of side
impact. Inside, the occupants are protected by
dual airbags that help cushion occupant in a
frontal collision
Price: Rs 18,00,000 to Rs. 19,20,000
[Depending on various models of 4 wheel drive
and other useful features like side impact airbags etc]
Target market: The Maruti Suzuki Grand
Vitara targets the people who do not mind
empting their pockets for making a statement.
This powerful SUV is made for adventures
people who do not compromise comfort and
luxury for price.
• Maruti
Omni is a perfect family car. It has
enough space for your lifestyle needs-whether you
are going on a picnic, weekend outing, or for a
game of golf.
• Omni provides ample headroom and legroom to
ensure a comfortable and enjoyable journey.
• Omni comes equipped with safety features like
front safety rod, side impact door beams,
thermoplastic bumpers, booster assisted disc
brakes, ELR type front and rear seat belts and
laminated windshield.
• Maruti Omni has multi-point fuel injected engine
that helps to lower emissions and achieve greater
fuel efficiency.
Price: Rs 1,98,000 to Rs. 2,34,000 [Depending
on various models which include options like LPG
as fuel, the cargo version, the 8 seater etc]
Target market: The Maruti Omni was initially
targeting big families with its 8 seater option
but now it has started, with its cargo and LPG
versions, targeting people with small businesses
who need to transport a small amount of goods
regularly.
• Maruti
Versa is a multi utility vehicle and
combines features of both the car and van.
• Versa has a most powerful and responsive 16
valve, 1298 cc engine generating 82 bhp at 6000
rpm, and controlled by a 16-bit Engine
Management System. Versa has a higher Power to
Weight ratio than any MUV, resulting in superior
pick up and acceleration
• Its flexi seating option enables you to adjust
space as per your requirement.
The Twin AC is 2 independent cooling units, one
in front and one at the rear, for uniform all round
cooling.
•
Price: Rs 3,62,000 to Rs. 4,74,000
[Depending on various models with and without
certain specifications such as ABS etc]
Target market: The Maruti Versa has
targeted the families with 6-8 members who
love to hang out together and enjoy a nice long
ride. It was a nice combination of style and
performance with a low price.
Maruti is one of the companies in India which has
unparalleled service network. To ensure the vehicles
sold by them are serviced properly Maruti had 1545
listed Authorized service stations and 30 Express
Service Stations on 30 highways across India
Service is a major revenue generator of the
company. Most of the service stations are managed
on franchise basis, where Maruti trains the local
staff. Other automobile companies have not been
able to match this benchmark set by Maruti. The
Express Service stations help many stranded
vehicles on the highways by sending
across their repair man to the vehicle.
Launched in 2002 Maruti provides vehicle
insurance to its customers with the help of the
National Insurance Company, Bajaj Allianz, New
India Assurance and Royal Sundaram. The
service was set up the company with the
inception of two subsidiaries Maruti Insurance
Distributors Services Pvt. Ltd and Maruti
Insurance Brokers Pvt. Limited.
This service started as a benefit or value
addition to customers and was able to ramp up
easily. By December 2005 they were able to
sell more than two million insurance policies
since its inception.
To promote its bottom line growth, Maruti launched
Maruti Finance in January 2002. Prior to the start of
this service Maruti had started two joint ventures
Citicorp Maruti and Maruti Countrywide with Citi
Group and GE Countrywide to assist its client in
securing loan. Maruti tied up with ABN Amro, HDFC,
ICICI, Standard Chartered, and Sundaram to start
this venture including its strategic partners in car
finance. The company entered into a strategic
partnership with SBI in March 2003. Since then,
Maruti has sold over 12,000 vehicles through SBIMaruti Finance. It is currently available in 166 cities
across India.
“Maruti Finance marks the coming together of the
biggest players in the car finance business. They
are the benchmarks in quality and efficiency.
Combined with Maruti volumes and networked
dealerships, this will enable Maruti Finance to
offer superior service and competitive rates in the
marketplace".
— Jagdish Khattar, Managing
director of Maruti Udyog Limited in a press
conference announcing the launch of Maruti Finance
on January 7, 2002
Maruti claims that its finance program
offers most competitive interest rates to
its customers, which are lower by 0.25%
to 0.5% from the market rates
Maruti True Value is a service
offered by Maruti Udyog to its
customers. It is a market place
for used Maruti Vehicles. One can
buy, sell or exchange used Maruti
vehicles with the help of this
service in India
N2N is the short form of End to End Fleet
Management and provides lease and fleet
management solution to corporates. Its impressive
list of clients who have signed up of this service
include Gas Authority of India Ltd, DuPont,
Reckitt Benckiser, Sona Steering, Doordarshan,
Singer India, National Stock Exchange and
Transworld. This fleet management service include
end-to-end solutions across the vehicle's life,
which includes Leasing, Maintenance, Convenience
services and Remarketing.
Many of the auto component companies other
than Maruti Udyog started to offer components
and accessories that were compatible. This
caused a serious threat and loss of revenue to
Maruti. Maruti started a new initiative under
the brand name Maruti Genuine Accessories to
offer accessories like alloy wheels, body cover,
carpets, door visors, fog lamps, stereo systems,
seat covers and other car care products. These
products are sold through dealer outlets and
authorized service stations throughout India.
As part of its corporate social responsibility
Maruti Udyog launched the Maruti Driving School
in Delhi. Later the services were extended to
other cities of India as well. These schools are
modeled on international standards, where
learners go through classroom and practical
sessions. Many international practices like road
behavior and attitudes are also taught in these
schools. Before driving actual vehicles
participants are trained on simulators
"We are very concerned about mounting
deaths on Indian roads. These can be
brought down if government, industry and
the voluntary sector work together in an
integrated manner. But we felt that
Maruti should first do something in this
regard and hence this initiative of Maruti
Driving Schools.“
— Jagdish Khattar,
at the launch ceremony of Maruti Driving
School, Bangalore
Maruti Suzuki has helped India emerge as the
fourth largest exporter of automobiles in Asia.
Maruti Exports Limited is the subsidiary of Maruti
Udyog Limited with its major focus on exports and
it does not operate in the domestic Indian
market. The first commercial consignment of 480
cars were sent to Hungary. By sending a
consignment of 571 cars to the same country
Maruti crossed the benchmark of 300,000 cars.
Since its inception export was one of the aspects
government was keen to encourage.
Every political party expected Maruti to earn
foreign currency.
Angola, Benin, Djibouti, Ethiopia, Europe, Kenya,
Morocco, Sri Lanka, Uganda, Chile, Guatemala,
Costa Rica and El Salvador are some of the
markets served by Maruti Exports