Transcript Gretchen Steck Director – Global Qualitative Research

Ascribe European User
Conference
June 18-19, 2014
About the speaker
Gretchen Steck
Director – Global Qualitative Research
25+ year career in Market Research
Advantage – 2005 - current
• B2B interviews and transcriptions
• Qualitative project management in North America
• Global Qualitative Research
Freelance Market Research - 1994 - 2003
Procter & Gamble – 1985 - 1993
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About Advantage
Who We Are
Global leader in business relationship benchmarking
Industries:
• Fast Moving Consumer Goods (FMCG)
• Health Care
• Pharmacy
• Travel Retail
• Foodservice
Present in 61 countries
Over 500 clients worldwide
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About Advantage
OUR MISSION
To help our clients develop more
rewarding business collaborations
through benchmarking
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About Advantage
Advantage Program
Continuous business relationship benchmarking tool
Advantage Report
Advantage Report Mirror
Annual Report
Annual Report
Measures how accounts
perceive supplier
performance and the
performance of their
peers
Measures how
suppliers perceive
retailer performance
and the performance
of their competitors
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Our Challenge
CUMBERSOME
PROCESS
PROCESS
DELAYS
TOO
MANY TOOLS
TOO MANY
HAND-OFFS
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Our Solution
1 TOOL
REAL-TIME
VISIBILITY
TO
VERBATIMS
STREAMLINED
PROCESS
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NO PROCESS
DELAYS
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Our solution
Preliminary pilot results are promising…
Revolutionized Process AND Real-time access to verbatims
– Administration
50% reduction in # man hours
– Transcription
10% cost savings
– Editing
20% cost savings
– Program Cycle Time
1 week reduction
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Approach
WIN/WIN partnership with Ascribe Team
Transforms Advantage process with Ascribe innovation
Ascribe team expertise provides on-going training and support
Potential for world-wide expansion to other
Advantage markets
Enables continual process
improvement through
Ascribe R&D
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Ascribe – Efficiency in Verbatim Production
THANK YOU!
Gretchen Steck
Director – Global Qualitative Research
[email protected]
+1 610 642 2011
The Advantage Group International, Inc.
20 Toronto Street, Sixth Floor
Toronto, ON M5C 2B8 Canada
www.advantagegroup.com
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