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Building your High Net Worth Business: A Matter of Life and Death Tom Junkin Senior Vice President Personal Trust Services Fiduciary Trust Company of Canada BUILDING YOUR HIGH NET WORTH BUSINESS About Fiduciary Trust Company of Canada 2004 Bissett Private Client becomes Fiduciary Trust Company of Canada, a federally regulated trust company 2000 Bissett acquired by Franklin Templeton Investments 1982 Bissett & Associates founded 2001 Franklin Templeton acquires Fiduciary Trust Company International (founded 1931) 2006 Fiduciary Trust Company of Canada has $8.5 billion AUM 2 BUILDING YOUR HIGH NET WORTH BUSINESS Agenda Understanding Canada’s High Net Worth market Lessons learned from High Net Worth clients and advisors How can you build your High Net Worth practice? Questions and answers 3 BUILDING YOUR HIGH NET WORTH BUSINESS 7.5% of the Population controls 93.9% of investable assets in Canada People (000's) % of population $ Billions % of market under $100K 5,265 17.0% 108 6.1% Mass Affluent $100K - $1MM 1,897 6.1% 513 29.0% High Net Worth $1MM - $20MM 444 1.4% 852 48.2% over $20 MM 7 0.0% 296 16.7% Segment Pre-Mass Affluent Ultra High Net Worth Total: Definition 7,613 1,769 The top 1.5% control 65% of investable assets. Source: Capgemini, The Canadian Wealth Management Market 2004/2005 4 BUILDING YOUR HIGH NET WORTH BUSINESS 50% of HNW Canadians are over age 60. They control 50% of total investable assets. 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Under 30 30 - 39 40 - 49 % of HNW People 50 - 59 60 - 69 Over 70 % of HNW assets People over age 70 represent almost 1/3 of the HNW market. Source: Capgemini, The Canadian Wealth Management Market 2004/2005 5 BUILDING YOUR HIGH NET WORTH BUSINESS Higher wealth segments will grow at the highest rate. Growth in HNW Households (000's) 2003 - 2015 11.00% 3500 10.10% 3000 10.00% 8.10% 2500 12.00% 6.80% 8.00% 2000 6.00% 1500 4.00% 1000 500 2.00% 0 0.00% Over $250,000 Over $500,000 2003 Over $1 Million 2015 Over $2 Million CAGR It’s true: the rich DO get richer, faster. Source: Capgemini, The Canadian Wealth Management Market 2004/2005 6 BUILDING YOUR HIGH NET WORTH BUSINESS Understanding Canada’s High Net Worth Market Between 1990 and 2004, household financial assets more than doubled. Between 1991 and 2001, Canadians over age 80 increased by 41% to 932,000. 46% of Canadian wealth is in non-financial assets. 2001 to 2011: 80 year old Canadians will increase again by 43% to 1.3 million 12.7% of high end assets under management are held in estates and trusts. $18.6 billion is currently held in wealth transfer structures. Source: Statistics Canada; Investor Economics Fee-Based Report Summer 2003 7 BUILDING YOUR HIGH NET WORTH BUSINESS Understanding Canada’s High Net Worth Market From 2001 to 2004, the Cost of Living Extremely Well rose 27% versus 10% for the CPI. The wealthy are feeling the crunch of rising costs. From 1967 to 1989, marriages between previously-married people quadrupled. In 1973, 5.4% of divorces were not a first divorce. In 2003, 16.2% of divorces are second or higher. Family relationships have never been as complicated as they are today. Source: Capgemini, The Canadian Wealth Management Market 2004/2005; Statistics Canada 8 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons learned from High Net Worth Clients and Advisors 9 BUILDING YOUR HIGH NET WORTH BUSINESS Democratization of Wealth Management Investor Expectations • more planning • access to experts • customized solutions • product choice • global choice • my own CFO Institutions Ultra HNW Supplier Product Push • value added services • sophisticated products • leverage technology • leverage distribution HNW Mass Affluent Investors behave like the wealth segment above them. HNW behaviours predict future Mass Affluent behaviours. 10 BUILDING YOUR HIGH NET WORTH BUSINESS Commoditization of Investment Management Solutions that have already migrated from Institutions to the Mass Affluent: efficient frontier analysis index funds product categorization (growth vs. value, small cap vs. large cap) manager of managers style diversification hedge funds / alternative investments Mass Affluent clients are already looking for “institutional” services: Strategic Planning, Chief Financial Officers 11 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Ultra High Net Worth segment 62% have fired an Investment Manager in the last 18 months Client: “I wish more advisors would...” #1 response: Listen (25%) #2 response: Be more honest and open (19%) Advisor: “I wish more clients would...” #1 response: Educate themselves with our help (20%) #2 response: Be more honest and open (18%) #3 response: Communicate needs better (13%) Lesson: HNW relationships are hard work. Superficial relationships don’t last. Source: Institute for Private Investors, IPI Report 2002 12 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Ultra High Net Worth segment What, if any, transition is your family engaged in today? Families in Transition 33% Manager Changes Family Governance 22% Family Succession 22% 15% Other 0% 5% 10% 15% 20% 25% 30% 35% 40% Lesson: Families spend almost as much time worrying about succession planning as they do about firing Advisors. Source: Institute for Private Investors, IPI Report 2003 13 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Ultra High Net Worth segment What Wealth Management services do you value the most? Services most Valued 92% 78% 70% 59% 49% Investment Advice Portfolio Management Tax Planning Inheritance / Estate Plans Trust Planning & Administration 26% 14% Next Generation Mentoring Succession Planning 0% 20% 40% 60% 80% 100% Lesson: Investment management services are important, but they are only part of the complete wealth management suite. Source: Institute for Private Investors, IPI Report 2004 14 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Mass Millionaires Percentage of Mass Millionaires who: Rely on an Investment Advisor 73% Use two or more Investment Advisors 25% Say a formal financial plan is important to them 75% Do NOT have a formal financial plan ?? 75% Lesson: Investors are looking for increased effort from Advisors in establishing and periodically reviewing their Wealth Plans. Lesson: Unmet needs are going to be met by someone. Source: Taddingstone 2003 Mass Millionaires Report 15 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Courts People in many circumstances die without a Will. Percentage of Estates with no Will 68% Leaving Minor children 40% Advanced Degree 31% Estates over $500,000 27% Leaving Adult children 15% Age 65 plus 0% 20% 40% 60% 80% 100% Lesson: People procrastinate about making a Will. Source: Alberta Law Reform Institute, Report for Discussion No. 16 (1996) 16 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from Professionals Professionals, who should know better, often fail to plan ahead. Percentage of People with no Will 30% All Canadians 38% Accountants 25% Lawyers 26% Doctors 0% 10% 20% 30% 40% 50% Lesson: Intestacy is a great equalizer. Source: Environics Research Wealth Poll II (1995) 17 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from Advisors to the Wealthy How have HNW expectations changed in the last 12 months? HNW expectations increased Estate Planning and Wealth Transfer Services 93% 90% Income Generating Products 87% Demand for Expert Advice 74% Tax Efficiency Services Discretionary Portfolio Management 70% Create and Review a Financial Plan 70% 0% 20% 40% 60% 80% 100 % Lesson: Canadian HNW investors are challenging their Advisors to deliver more than investment advice. Source: Capgemini, The Canadian Wealth Management Market 2004/2005 18 BUILDING YOUR HIGH NET WORTH BUSINESS Lessons from the Advisors to the Wealthy What reasons are cited most often for terminating your services? Reasons for terminating Advisors 49% Change in Strategy / Allocation 38% Performance 35% Change in Family Situation 24% Other 0% 10% 20% 30% 40% 50% 60% Lesson: Advisors should monitor family situations as closely as they do investment performance. Source: Institute for Private Investors, IPI Report 2003 19 BUILDING YOUR HIGH NET WORTH BUSINESS Emerging HNW Client Behaviours Behave more like a corporation: Long range strategic financial planning Planning earlier for succession and wealth transfer Review and update financial plans more frequently Hire a Chief Financial Officer to handle the burden 20 BUILDING YOUR HIGH NET WORTH BUSINESS Building your High Net Worth Practice 21 BUILDING YOUR HIGH NET WORTH BUSINESS Challenges Advisors face in the HNW market Deliver more service to HNW clients without significantly increasing costs Best practices: Standardize your workflow Take a holistic view of client relationships Rigorously segment your client base Practice continuous professional development Perform your core competency and outsource the rest 22 BUILDING YOUR HIGH NET WORTH BUSINESS Challenges Advisors face in the HNW market Meeting Multi-Generation Families expectations for longevity Best practices: Reach out to all generations of client families Create robust succession plans for your practice Create multi-generation service teams Offer solutions tailored to each generation’s needs 23 BUILDING YOUR HIGH NET WORTH BUSINESS An Incomplete Wealth Plan – Risks From Your Clients’ Perspective Loss of life Loss of legal capacity Lost opportunities to reduce taxes Possibility their wishes are not carried out Potential family conflict Potential long and costly estate administration 24 BUILDING YOUR HIGH NET WORTH BUSINESS An Incomplete Wealth Plan – Risks From Your Perspective 25 BUILDING YOUR HIGH NET WORTH BUSINESS A Complete Wealth Plan – Your Ultimate Goal 26 BUILDING YOUR HIGH NET WORTH BUSINESS The Missing Pieces: what you need to participate in Wealth Transfer Estate Planning Services Including Legal Document Preparation Estate Services Trust Services (Living / Testamentary Trusts) Executor Trustee Co-Executor Co Trustee Agent for Executor Agent for Trustee Administrator 27 BUILDING YOUR HIGH NET WORTH BUSINESS Are you ready to add Wealth Transfer services to your practice? To expand your practice to include Wealth Transfer Services, you can: Build your own core competency Build a broad network of experts and service suppliers Outsource to a strategic partner 28 BUILDING YOUR HIGH NET WORTH BUSINESS Option 1: Buildyour own core competency Learn to provide estate planning, executor, and trustee services directly Advantages: Independence Disadvantages: Training is expensive and time-consuming Margins on estate and trust services are lower than investment services Lack of permanence Significant personal liability 29 BUILDING YOUR HIGH NET WORTH BUSINESS Option 2: Build a broad network Network aggressively with estate lawyers, accountants, and trust officers Advantages: Increased referral opportunities Many experts available to suit individual needs Disadvantages: Time and effort to build reciprocal relationships No economies of scale or negotiating power Some experts could compete with your value proposition 30 BUILDING YOUR HIGH NET WORTH BUSINESS Option 3: Outsource to a Strategic Partner Partner with a firm that integrates investment management with estate planning, executor, and trustee services Advantages: Immediate access to trust and legal expertise Seamless integration with your existing business Economies of scale Continuity and resources Disadvantages: Few suppliers of integrated wealth transfer services exist Must meet program requirements 31 BUILDING YOUR HIGH NET WORTH BUSINESS Professional Executors and Trustees in Canada Federally Regulated Trust Companies in Canada 46 Trust Companies focused on Executor and Trustee services Trust Companies delivering Executor and Trustee services through independent Advisors 10 3 1 Trust Company delivering Executor and Trustee services integrated with Investment Management through independent Advisors Source: OSFI website “Who we Regulate” 32 BUILDING YOUR HIGH NET WORTH BUSINESS Qualifying Clients for this Program Minimum Investment of $500,000 in any product or solution within the Franklin Templeton Investments platform AND Client agrees to appoint Fiduciary Trust as: Executor, or Trustee, or Agent for Executor or Trustee 33 BUILDING YOUR HIGH NET WORTH BUSINESS What to look for in a Wealth Transfer partner Global, multi-manager, multi-style investment management PLUS Professional executor and trustee services PLUS Specialized, independent legal advice by Canada’s leading experts Added Value: Expert consultation on will and estate planning Transparent and competitive fees Legal costs reimbursed to the client Backed by Franklin Templeton reputation and resources 34 BUILDING YOUR HIGH NET WORTH BUSINESS Benefits of Incorporating Wealth Transfer services into your business? 1) For you 2) Close out competitors Increase client loyalty and retention Increase AUM (use to consolidate and attract new assets) Retain assets through generational transfers Build HNW book of business A solution to help you meet HNW clients leading expectation For your clients Majority of HNW clients have an incomplete wealth plan 93% of Advisors report Estate Planning as leading client expectation in last 12 months 35 BUILDING YOUR HIGH NET WORTH BUSINESS Thank you. Any Questions? 36 BUILDING YOUR HIGH NET WORTH BUSINESS Franklin Templeton Investments Private Client Group part of Fiduciary Trust Company of Canada, a wholly-owned subsidiary of Franklin Templeton Investments Corp. 37