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US Industry Perspectives on Foods for School Meals and In Schools Robert Earl, MPH, RD Grocery Manufacturers Association School Nutrition Association LAC March 2, 2009 Washington, DC The Grocery Manufacturers Association (GMA) represents the world’s leading food, beverage and consumer products companies. The Association promotes sound public policy, champions initiatives that increase productivity and growth and helps to protect the safety and security of the food supply through scientific excellence. The GMA board of directors is comprised of chief executive officers from the Association’s member companies. The $2.1 trillion food, beverage and consumer packaged goods industry employs 14 million workers, and contributes over $1 trillion in added value to the nation’s economy. For more information, visit the GMA Web site at www.gmaonline.org. An Important Balance • Promote child growth & development • Deliver on taste and food forms children like • Minimize multiple standards for food companies • Economic feasibility School-Industry Relationship • Deliver foods and beverages to children via school food service • Synergy • Collaboration • Innovation • What would the landscape and outcome be if there were adequate resources to have all US children receive school breakfast and lunch? Healthy Schools Partnership • Advancing healthy lifestyles in schools • Healthy Schools Partnership – ACFN – Amer Council on Fitness & Nutrition – PE4Life – American Dietetic Assoc Foundation • Nutrition & PE teams • Kansas City pilot program • GMA 2007 Industry Report on Health and Wellness • Covers years 2004, 2005, and 2006 GMA Health & Wellness Survey • 98% of companies are reformulating and introducing new products • Over 10,000 new or reformulated products, many with nutrition changes • Recent efforts focused on trans fat • Other areas: portions, calories, salt/sodium, sugars into MyPyramid What is Take A Peak? • Move the federal government’s dietary advice – MyPyramid – from the Internet to the grocery aisle, where consumers make many food choices. • Led by MatchPoint Marketing—a leader in consumer in-store promotions--and supported by GMA and the Food Marketing Institute (FMI) • Leverages the vast marketing power of food manufacturers and retailers to expose millions of Americans to MyPyramid’s food pattern. • Highly adaptable by retailers to meet the diverse ethnic & cultural needs of customers, bringing MyPyramid to life. Take A Peak Menu Modeling • Assess effect of incremental changes • Menu modeling overview – Target menus developed for adult female – 7 days of menus – Incremental changes over 3 weeks – Evaluated against MyPyramid, Dietary Guidelines, and Healthy Eating Index (HEI) Hornick et al. J Am Diet Assoc. 2008;108:2077-2083. Using Take a Peak Products Can Improve Diet Quality* *Diet quality is measured using the USDA Healthy Eating Index 2005 tool (HEI). Take A Peak Menu Modeling • HEI score increased over 3 weeks from base from 41 to 93.5 • Met MyPyramid food group recommendations • Met DG shortfall nutrients – Calcium, fiber, magnesium, potassium, vt. A, vt. C • Met DG targets for macronutrients – Sodium reduced by 32% Hornick et al. J Am Diet Assoc. 2008;108:2077-2083. Take A Peak Menu Modeling • Demonstrates that small, incremental changes to food choices over time can meet dietary, food, and nutrient recommendations Hornick et al. J Am Diet Assoc. 2008;108:2077-2083. US Industry Principles for Nutrition in Schools Industry Principles • School health policies that embrace— – Energy balance – Nutrition education – Physical activity …as with local wellness policies from 2004 CNR Industry Principles • Guidelines and regulations for meals programs and the school environment that— – Reflect the Dietary Guidelines – Reflect MyPyramid – Focus on context of the total diet – Provide equal attention to physical activity Industry Principles • Age-appropriate mix of food and beverage choices – Elementary – Middle school – High school • Focus on development of life-long food habits Industry Principles • Uniform standards – National – No customization • Balance energy and physical activity needs • Caution about calorie standards that may be too restrictive • Embrace innovation Industry Principles • Embrace “real world” success with students • Include food groups to encourage • Cover shortfall nutrients; nutrients to limit • Emphasize all forms—fresh, frozen, juice, canned and dry (where applicable) • Phase-in focusing on “small steps” may be required Industry Principles • Adequate funding to expand school breakfast and lunch programs • Incentives or added benefits to schools that include regular physical activity • Support research to demonstrate meeting nutrition goals and prevent childhood overweight & obesity http://www.gmaonline.org [email protected]