Transcript Слайд 1 - GiMA - Internationale Messen, Ausstellungen

POST SHOW REPORT
13th Kazakhstan International Exhibition - TOURISM & TRAVEL
24 – 26 April 2013 Almaty, Kazakhstan, IEC «Atakent» Pavilions 10 & 11
OFFICIAL OPENING CEREMONY
Official Opening Ceremony
took place at 11.00 at the central entrance of Pavilion 10 on the 24th of
April.
The honorary attendees of the opening ceremony included:
•
Tuleushin Kanysh Amanbayevich –
Vice-Minister of Industry and New Technologies of the Republic of
Kazakhstan,
•
Turdaliyev Serik Melisovich –
Deputy Mayor of Almaty Region
•
Zhulamanov Bakitzhan Tolevzhanovich –
Head of Almaty Regional Administration of Tourism
•
Edward Strachan –
Regional Director, ITE Group Plc
KITF 2013 FACTS & FIGURES
Exhibiting Countries:
National Expositions:
Argentina  Australia & Oceania  Azerbaijan  Brazil 
China (including Hong Kong)  Cuba  Czech Republic 
Dominican Republic  Egypt  France  Georgia  Germany
 Greece  Hungary  India  Indonesia  Israel  Italy 
Japan  Kazakhstan  Kenya  Kyrgyzstan  Latvia 
Malaysia  Maldives  Mauritius  Morocco  Netherlands 
Philippines  Russia  Seychelles  Slovenia  South Korea
 Spain (Catalunya Region)  Sri Lanka  Switzerland 
Thailand  Turkey  UAE  Ukraine  United Kingdom 
USA  Vietnam
Azerbaijan  China  Czech Republic 
Dominican Republic  Georgia 
Hungary  India  Indonesia 
Kazakhstan  Kyrgyzstan  Lithuania 
Malaysia  Morocco  South Korea 
Spain (Catalunya Region)  Sri Lanka 
Thailand  Turkey  UAE (Dubai)
7 100 square meters of exhibition area
337 exhibiting companies
170 exhibition stands
43 countries of the world
19 national expositions
42% of exhibitors took part in the exhibition
from 2 to 5 times
28% of exhibitors presented their service
novelties at the exhibition more than
5 times
30% of exhibitors exhibited at the show for
the first time
Q-DATE OF THE EXHIBITORS
Please mention the number of visitors at your
stand per day
How do you evaluate the exhibition on:
The number of visitors
26%
more than
200 people
6%
no answer
9%
10-50
people
The geography of visitors
35%
Excellent
33%
50-100
people
26%
100-200
people
Fair
Were there any contracts concluded or any
agreements achieved during the exhibition period?
No answer
9%
Yes
76%
20% 23%
45%
Good
56%
47%
17% 15%15%
0%
No
15%
The guality of visitors
50%
100%
150%
How helpful has KITF 2013 been in terms of
helping you boost future sales potential?
Very helpful
32%
No answer
10%
Quite
helpful
58%
KITF 2013 VISITORS
Advertising Campaign to Attract Visitors:
• personalised direct mail of invitations to the cities of
Kazakhstan (not including Almaty city) (2,000 addresses)
• SMS distribution using the database of Almaty city (7,000
addresses)
• personalised distribution of VIP invitations (1,000
addresses)
• radio advertising (Retro-FM and Love-Radio stations)
• distribution of invitations to medical centres, hotels in
Almaty
• spot telephone calls to the tourism companies of
Kazakhstan, including Almaty city
• outdoor advertising
• video translation on LED - displays
• advertising modules in specialised, advertising and sociopolitical publications of Kazakhstan
• e-mail invitations using the database of final consumers of
tourism services (40,000 addresses)
INFORMATION SUPPORT OF THE EXHIBITION
web sites
TTG MENA  Xenios & Xeniosworld  Freesun News 
Travel and Tour World  Veter Stranstviy  Nalogi I
Finansy  Assortment  Art Print  Yellow Pages of
Kazakhstan  Iz Ruk v Ruki  Mir Puteshestviy  Let's
Go  Gid-Putevoditel’  Kurorty Kazakhstana i Mira 
Vash Dom  Капитал.KZ  Skidki  EuroBAK
Association  WorldMonitor  Media Systems  Travel
Pages  Inform-Vest  Biznes Mir  Spravochnaya BiS 
Ne Vopros  Iskusstvo Inter’era  Board Magazine SCAT
 Vremya v Puti  2GIS  Business and Power 
Delovoy Kazakhstan  Discovery Central Asia 
Discovery Horizons
www.travelforlife.ru
www.nur.kz
www.travelandtourworld.com
www.discovery-bookshop.com
www.ocamagazine.com
www.centralasia.travel
www.discovery-horizons.com
www.gorizonti.com
www.veters.kz
www.Travel.HoReCa.ru
www.new-hotel.ru
www.newsline.kz
www.mydestination.com
www.prodengi.kz
www.otpusk.com
www.turpravda.com
www.irr.kz
SPECIAL EVENTS OF THE EXHIBITION
More than 20 specialized seminars and presentations during 3 days of the exhibition.
Special sector – Medical Tourism, which presented clinics, hospitals, spas, resorts and hotels around the world and
Kazakhstan in particular.
Dedicated to the exhibition specialized seminars from industry supervising bodies (Committee of Tourism Industry MINT
RK on the topic "Tools of government support for the tourism industry" and "The cooperation with tour operators in
Kazakhstan within the framework of EXPO-2017".
Additional marketing measures at the stands of participants (special promotions, lotteries of companies: Travelsystem,
Transaero Airlines (tickets), Australia & Oceania Travel (cash bonuses), Renti Tours with the participation of Astir Palace
(trip to Greece), and others).
The final event of the show has become the entertaining festival "Tamgaly-Tas".
The memorable awards were given to the winners:
•The most thoughtful participation in the exhibition and the best advertising – TravelSystem company
•The most extensive exposition of KITF - Touroperator Gulnar Tour
•The most variable exposition - Almaty Regional Administration of Tourism
•Active participation in the exhibition – Natalie Tours company
•The Best Presentation of Region – Georgian National Tourism Administration
•Best presentation - Catt Tour company
•The most well-coordinated work on KITF 2013 - CIP & Magic Travel
•The most extraordinary approach – Silk Way Kazakhstan company
•The best organizational work – Transaero Airlines
•Mega-growth of the exhibition - Dubai Department of Tourism and Commerce Marketing
•The best preparation for the exhibition –Touroperator “Kompas”
•The best hotel presentation – Mardan Palace
We will be glad to see you at the tourist exhibitions in Kazakhstan!
10th Anniversary Kazakhstan International Exhibition
Astana Leisure 2013
(25 –27 September, 2013, Astana)
*****
14th Kazakhstan International Exhibition
KITF 2014 – Tourism & Travel
(23 – 25 April 2014, Almaty)
FOR ANY FURTHER QUESTIONS PLEASE CONTACT :
Tel.: +49 (0)40 235 24 368
E-mail: [email protected]
www.kitf.kz