Transcript Dia 1 - Club of Amsterdam

Search Culture
Nils Rooijmans
Head of Search & Research
ilse media
Search Culture
Culture :
the integrated pattern of human knowledge, belief, and behavior
that depends upon the capacity for learning and transmitting
knowledge to succeeding generations
- merriam-webster
Transmitting knowledge
Origins of language
Transmitting knowledge
From spoken language to written text
Transmitting knowledge
Handrwiting to printing text
Transmitting knowledge
From text to Audio and Video
Transmitting knowledge
From broadcasting to interactive media
Search Culture
Search determines what knowledge gets
transmitted, and thereby profoundly
influences the direction of our cultural
evolution.
What is Google?
A – Search Engine
B – Advertising Platform
C – Media Company
What is Google?
A – Search Engine ( technology )
B – Advertising Platform ( business )
C – Media Company ( culture )
D – All of the above
Some Google numbers
• Millions of CPU’s indexing the biggest archive of information on
the planet (petabytes of information)
• Largest advertsing platform with >$12 billion revenues in 2007
• Handling over 4 billion searches per month (US only!)
• Biggest market share of all (>90% in Netherlands)
“To Google”
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Main Entry:
– goo·gle
Pronunciation:
– \ˈgü-gəl\
Function:
– transitive verb
Inflected Form(s):
– goo·gled; goo·gling \-g(ə-)liŋ\
: to use the Google search engine to obtain
information
Thanks for your attention.
Nils @ ilse.net