Transcript Business Workshop

Business Workshop
Derby City Council
Local Sustainable Transport Fund Bid
Derby, 29th November 2011
Introductions
• Everyone
– name and organisation
• One representative of each organisation
(but not DCC officers!)
– My organisation’s key transport concern is…
– Something positive we’ve already been able to do is…
• 15 minutes
• When you’re ready!
Local Sustainable Transport Fund
Essential Elements of a Good Bid
Beth Hiblin
07834 831172
[email protected]
www.transportforqualityoflife.com
Local Sustainable Transport Fund
• For English transport authorities (excl. London)
• £560m between 211/12 & 2014/5
– Small Projects – up to £5m
– Large Projects – up to £50m (with £5m Key Component)
– 2/3 of authorities could benefit
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Revenue & capital (63%:37% split)
Locally designed solutions
Boost sustainable travel & improve travel choices
Targeted packages of complementary measures
Derby’s LSTF Bid
 Unsuccessful Large Project and Key Component bids
 DfT invited Derby to bid for Small Project in Tranche 2
T1 Bids
Submitted
2011
T1 Bids
Rejected
2011
Re-evaluation
& rewriting
T2 Bid
Deadline
24 Feb. 2012
T2 Bid
Decision
May 2012
Bid Objectives
Support local
economy &
facilitate
economic
development
Deliver
wider
social &
economic
benefits
Improve
safety
ESSENTIAL
Reduce
carbon
emissions
Improve
air quality
/ environ.
benefits
Increase
physical
activity
/ health
benefits
DESIRABLE
Bid Proposals
Value for
money
Financially
sustainable
Credible
delivery
plan
Have the
support of
a range of
community
interests
ESSENTIAL
Affordable
Include
partnership
working in
design &
delivery
DESIRABLE
Local
funding
contribution
Bid Package 1
Address People, Place, Purpose
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Who can change their travel?
Where specifically are they going from / to in our city?
Why are they travelling?
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Where do we engage them?
How do we engage them?
What will motivate them?
What will overcome their barriers to change?
Bid Package 2
Must be a package of
complementary measures
• Infrastructure & services
• Information
• Skills & confidence
• Equipment
• Promote & market
• Reward and encourage
Source: Creating Growth, Cutting Carbon (DfT, 2011)
A strong Derby bid will…
• Improve local economy / reduce carbon
• Have other social, economic, environmental, health &
safety benefits
• Deliver this through a package of complementary
measures targeted at specific people, place, purpose
• Be value for money, financially sustainable & deliverable
• Have as large a local contribution to cost as possible
• Have as large a contribution from private sector and
external organisations as possible
• Be supported by the community
• Be designed and delivered in partnership with others
This meeting will…
Review your transport concerns &
learn about what you are already doing
Generate ideas for sustainable transport projects
that will help ensure your staff, suppliers and
customers can reach you easily and efficiently
Find partners who’ll help make the project a reality
…ideas & support
…match funding
…in-kind funding
Questions?
Derby’s bid – The story so far
Rachel Harvey
29 November 2011
Developing Derby LSTF
Tranche 2 bid
Lessons for the second round…
• Keep it focussed – what are we specifically trying to achieve in
Derby?
• Tell the Derby story.
• Solution linked to problem
• Tell DfT exactly what we’re doing – clear objectives and a clear
package of measures
• Needs to be deliverable within the fund period - by March 2015
• Look for sustainability of projects beyond fund period
• Engage!
Developing Derby LSTF
Tranche 2 bid
•
how do we enable the delivery of sustainable transport solutions that
support Derby’s economic growth while reducing carbon?
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…..solutions need to be geared to supporting jobs and business through
effectively
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tackling the problems of congestion
improving the reliability and predictability of journey times
enabling economic investment
enhancing access to employment.
bring about changing patterns of travel behaviour and greater use of
more sustainable transport modes and so deliver a reduction in carbon and
other harmful emissions.
Revised focus for LSTF
Tranche 2 Bid:
People, Place and Purpose
Revised focus
Using sustainable transport to support Derby's economy
and reduce carbon in areas of employment growth
The People, Place, Purpose
The People
Getting people to your business:
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Commuters - employees
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Business travellers
•
Customers, suppliers and visitors
The People, Place, Purpose
The People
Consider the increasing
workforce
Where are they coming
from?
Can they get there?
The People, Place, Purpose
The Place
Derby’s areas of economic growth
– Existing businesses
– New developments
– Enterprise Zones
The People, Place, Purpose
The Place
Looking at the existing
businesses and the key
areas for growth this is
predominantly the city
centre and southeast
quadrant of the city
The People, Place, Purpose
The Place
Build upon Derby’s
unique strengths
• Supporting the
creation of over
12000 jobs
• 300-500 businesses
The People, Place, Purpose
The Purpose
Supporting sustainable access to existing
businesses and new development
What’s in it for you?
• an opportunity to tell us how £5million could be spent on sustainable
transport to benefit you as a business and shape the bid
• a forum to raise your transport issues
• a chance to identify ways for your business to save money and
make efficiencies through addressing travel behaviour
• an opportunity to share your ideas for resolving these issues
• benefit from joint working where problems and solutions are shared
by a number of organisations
• help ensure we receive essential investment for Derby through
partnership working
Other opportunities
• Regional Growth Fund award
• Growing Places Fund
• Enterprise Zone possibilities
• Work already happening that we can build on
- businesses with travel plans
- businesses with sustainable travel aspirations that we can help
to deliver
- shuttle buses
- ticketing deals and investment by bus operators
- the increasing popularity of cycling and experience gained
through Cycle Derby
‘Millstones’ and ‘lifebelts’:
Understanding how to change
travel behaviour
Ian Taylor
01654 781358
[email protected]
www.transportforqualityoflife.com
‘Millstones’ that prevent sustainable travel
(Potential) sustainable traveller
Habit: ‘I always drive’
Social norms: ‘All the other
parents drive their children to
school’
Subjective impression:
‘Mental map’ of town
doesn’t include good cycle
routes
Objective reality: Poor quality
cycle routes, busy roads,
nowhere to park bikes
‘Lifebelts’ to support sustainable travel
Actual sustainable traveller
Break habit: give a reason
to try something new eg
family Cycle Activity Days
Change the social norm: eg
After-School Cycle Clubs;
Bikeability cycle training
Give information / ideas:
Extend ‘mental map’ to
include good cycle routes
Objective experience: Build
good cycle routes, provide cycle
parking at schools
Designing interventions to
change travel behaviour
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Identify appropriate target groups:
– Commuters
– Business travellers
– Customers, Suppliers & Visitors
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Develop our knowledge of them
Understand ‘millstones’: specific barriers to change for our
target population
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Habit
Social norms
Subjective reality
Objective reality
Create ‘lifebelts’ or interventions to tackle all the barriers
to change
Understanding our target population
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How many people in our target population?
Where are they travelling to and from?
How far are they travelling?
What do we know about these people?
– attitude to bus travel / cycling
– age, gender
– income level
• Where can we best make contact with them?
• Who are they influenced by (friends / family / peer group /
‘people like me’)
Break-out: Millstones
• One target audience per table:
– Commuters
– Business travellers
– Visitors, customers, suppliers
• 30 minutes
• Brainstorm the ‘millstones’ that prevent
sustainable travel for this audience
• Hone it down to the top 12
• COFFEE
• Will switch to thinking about ‘lifebelts’
Break-out: Lifebelts
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One new target audience per table
30 minutes
Look at the 12 ‘millstones’ already identified
Suggest at least 12 ‘lifebelts’
Use GREEN post-its
Use PINK post-it notes if your organisation
could help with this ‘lifebelt’
- Name & organisation required!
• 10 minutes
• Review all three audiences (add more PINK?)
• Vote for most important ‘lifebelts’
Next Steps
• Feedback questionnaire and further comments
• How ideas generated will be used
• Further consultation / engagement with businesses
Deadline for Tranche 2 Bids 24 Feb 2012
Decision expected by May 2012