Transcript Slide 1

WOMEN’S UN REPORT NETWORK
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WOMEN & GIRLS - PHYSICAL & MENTAL HEALTH Marketing - Media - Advertising - Dignity - Human Rights
United Nations Human Rights Council
September 16, 2010
Geneva, Switzerland
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USA - COSMETIC PLASTIC SURGERY FOR WOMEN - CAUTIONS
Plastic Disasters
Tummy tuck. Nose job. Lypo. Millions of people routinely undergo these
cosmetic surgeries each year, hoping that the results will help them look and
feel better. But if something goes wrong, the consequences can be both
physically and psychologically devastating. Plastic Disasters follows three
people recovering from surgeries that went horrifically wrong.
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SPAIN - WEBSITES PROMOTING EXTREME WEIGHT LOSS SHUT DOWN
Four websites accused of promoting anorexia and bulimia as acceptable weight-loss methods have been shut
down in Spain, a spokesman for Microsoft's Spanish division said Tuesday.
The blogs, housed by the Microsoft division, were shut down at the request of Catalan Internet quality control
agency Iqua, the spokesman added. He did not provide details on the content of the websites.
It was the first time in Spain that a company housing Internet sites has shut down web pages seen as
promoting eating disorders following a complaint from authorities, Iqua said.
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ITALY VOGUE IMAGES EROTICIZE VIOLENCE, WAR, & WOMEN
“Make Love, No War!"
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BEIJING PLATFORM FOR ACTION
J. Women and the Media
234. During the past decade, advances in information technology have facilitated a global communications network
that transcends national boundaries and has an impact on public policy, private attitudes and behaviour, especially of
children and young adults. Everywhere the potential exists for the media to make a far greater contribution to the
advancement of women.
235. More women are involved in careers in the communications sector, but few have attained positions at the
decision-making level or serve on governing boards and bodies that influence media policy. The lack of gender
sensitivity in the media is evidenced by the failure to eliminate the gender-based stereotyping that can be found in
public and private local, national and international media organizations.
236. The continued projection of negative and degrading images of women in media communications - electronic,
print, visual and audio - must be changed. Print and electronic media in most countries do not provide a balanced
picture of women's diverse lives and contributions to society in a changing world. In addition, violent and degrading or
pornographic media products are also negatively affecting women and their participation in society. Programming that
reinforces women's traditional roles can be equally limiting. The world- wide trend towards consumerism has created a
climate in which advertisements and commercial messages often portray women primarily as consumers and target
girls and women of all ages inappropriately........................
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NEW AUSTRALIAN GOVERNMENT INITIATIVES ON BODY IMAGE
On 27 June 2010 the Minister for Youth, Kate Ellis, announced new Australian Government
initiatives to promote positive body image among young Australians.
The new initiatives aim to build young people’s resilience to negative body image pressures
and promote leadership on this issue in the fashion, media and advertising industries.
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CAMEL NO. 9 CIGARETTE ADS APPEAL TO TEEN GIRLS - STUDY
A study shows that advertising for Camel No. 9, introduced in 2007 by
R.J. Reynolds, appealed to teen girls. Camel No. 9 is still on shelves, but
the tobacco company has stopped marketing it in stores and in print.
By Liz Szabo, USA TODAY - 3/15/2010
A recent marketing campaign for Camel cigarettes appears to have
attracted the interest of teen girls, a study shows.
The ads for Camel No. 9 cigarettes — which ran in magazines such as
Vogue, Cosmopolitan and Glamour — were a hit with girls ages 12 to 16,
says a study of 1,036 adolescents published online in Pediatrics.
Promotional giveaways for the new brand, which was launched in 2007,
included berry-flavored lip balm, cellphone jewelry, purses and
wristbands, the study says.
David Howard, a spokesman for R.J. Reynolds, which makes Camel, says
the ads were aimed at adults, noting that 85% of the magazines' readers
are over 18. Tobacco companies agreed not to target kids as part of the
1998 Master Settlement Agreement with state attorneys general. He notes
that teen smoking rates have continued to decline since the ads were
introduced.
But the ads were clearly noticed by teenagers, says study co-author Cheryl
Healton, president of the anti-smoking group the American Legacy
Foundation, which interviewed teens about their awareness of cigarette
brands.
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BLEACH CREAMS - PALE BEAUTY CARRIES RISKS FOR ASIAN WOMEN
The cream that she applied to her face and neck was supposed to transform her into a whiteskinned beauty, the kind she saw in women's magazines and on television.
But the illegally produced lotion she bought in a store near this village in southeastern
Thailand turned her skin into a patchwork of albino pink and dark brown. Doctors say her
condition may be irreversible.
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BARBIE DOLLS - ISSUES OF IDEALIZED BEAUTY
ISSUES OF CULTURE, VALUES, IDEALS
Barbie being compared with Muslim doll Fulla.
The Muslim dolls have been developed to promote
traditional values, with their modest clothing and
pro-family backgrounds. BBC
One of the most common criticisms of Barbie
(Mattel, Inc.) is that she promotes an unrealistic idea
of body image for a woman and girl.
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HONK KONG - ADS PRESSURE WOMEN FOR IDEAL BEAUTY
Hong Kong's public transit is
plastered with cosmetics ads
promoting a beauty ideal influenced
by Western women.
Skin-bleaching creams are top
sellers in cosmetics shops and media
ads promote such things as laser
treatments to melt the fat away.
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NEWSWEEK - PICTURE BOOK FOR CHILDREN OF MOTHERS WHO HAVE HAD COSMETIC SURGERY
Example - "THE MOMMY JOB" tummy tuck after childbirth.
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NOW - NATIONAL ORGANIZATION FOR WOMEN – USA
NOW CAMPAIGN ON SEX, STEREOTYPES & BEAUTY:
The ABCs and Ds of Commercial Images of Women
This presentation by NOW Foundation's Love Your
Body Campaign illustrates and describes how
advertisers and the media enforce unrealistic beauty
standards, sexual ideals and gender stereotypes that
girls and women are expected to follow.
What is the impact of these images on the health and
well-being of women and girls, and what can YOU do?
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CZECH REPUBLIC - SEXIST COMMERCIAL ADS DEGRADING TO WOMEN
Czech Republic Band - Outdoor Advertising in Prague:
"A beautiful woman is hard to guard," wording below the torso
announces: "What about your money?"
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American Psychological Association
SEXUALIZATION OF GIRLS IS LINKED TO COMMON MENTAL HEALTH PROBLEMS IN
GIRLS AND WOMEN—EATING DISORDERS, LOW SELF-ESTEEM, AND DEPRESSION;
APA TASK FORCE REPORTS
Psychologists call for replacing sexualized images of girls in media and advertising with
positive ones
A report of the American Psychological Association (APA) released today found evidence that
the proliferation of sexualized images of girls and young women in advertising,
merchandising, and media is harmful to girls’ self-image and healthy development.
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MAURITANIA - SEEKING TO END AN OVERFED IDEAL OF WOMEN & GIRLS
Candace Feit for The New York Times
Nesseba, 14, left, was overfed to plump her up, but her sister Selma, 9, will be spared,
says their mother, Fatma Mint Mohamed.
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HUNGARY - UNILEVER AD DEGRADES WOMEN - NGO COMPLAINT
Hungarian non-governmental women's rights
organization Tusarok made a complaint about the
advertising campaign of "AXE Bodysutra" launched
by Unilever's Hungarian branch and "Noe's Ark"
advertising company.
Tusarok questioned the ethics of the whole
campaign ranging from newspaper ads to TV
commercials, stating that it harms basic human
rights and gender equality....
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MALAYSIAN MUSLIMS TOLD NOT TO USE BOTOX
Botox prohibited under Islam rules Malaysia's National Fatwa Council. Photograph: Don Murray/Getty
Wrinkled faces or a life of sin is the choice facing Malaysia's majority Muslim population after
the country's National Fatwa Council ruled that Botox contains substances prohibited under
Islam, including those from pigs, it was reported today.
The council ruled during a three-day meeting after six months of research that Muslims should
reject the increasingly popular anti-ageing treatment on religious grounds.
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ALCOHOL ADVERTISING IN WOMEN'S MAGAZINES
Media Awareness Network - http://www.media-awareness.ca/english/resources/educational/handouts/alcohol/female_magazines.cfm
1. "Be CointreauVersial to the
beat of a different drum"
4. "Parlez Alizé"
2. "Fascination is two parts
sweetness, one part fire."
5. "Politically correct by day.
Bacardi by night."
3. "Skyy Citrus"
6. “Who? You INNOCENT?
Anything but.”
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BANGLADESH - SEX WORKERS GIVEN STEROIDS TO MAKE UNDERAGE
GIRLS LOOK OLDER AND FLESHIER - LONG-TERM HEALTH RISKS
The prostitutes in Bangladeshi brothels are often underage and unpaid – and now, many of
them are hooked on steroids that are damaging to their health.
The drug Oradexon is now being used routinely in brothels throughout Bangladesh, by madams
desperate to make the girls in their employ seem older and more attractive to clients, and
disguises their real age to police.
Asha, age 19, one of the many
girls who use the drug, works in
Faridpur brothel as a sex worker.
Photograph: GMB
Akash/Panos/ActionAid
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THE BODY SHOP - BODY IMAGE
The Body Shop does not use models who are very young or thin, nor do we extensively
retouch our model shots. We always ensure our models look as natural and realistic as possible
and do not digitally alter or distort the true image of the model.
The Body Shop doesn’t want to change the way you look. We want to change the way you
feel about the way you look.
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CAMPAIGN AGAINST SEXIST ADS GETS QUICK RESULTS & BILLBOARD REMOVAL
USI high-speed Internet service ad campaign - Minnesota USA - "Fast,
Cheap and Satisfaction Guaranteed." Protests resulted in billboard removal.
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DENMARK - STOP TRAFFICKING - STOP TREATING WOMEN LIKE MEAT
Women who are treated like fresh meat. It is a vivid image and an illustration of the situation
of thousands of women’s and children’s lives in Europe today. The UN estimates that
approximately 500,000 women and children are imported to the EU yearly and abused in
prostitution and in the sex industry.
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COSMETIC VAGINAL SURGERY ISSUES
A leading urogynaecologist has spoken out against
the growing popularity of cosmetic vaginal surgery.
Professor Linda Cardozo, of King's College Hospital,
London, says little evidence exists to advise women on
the safety or effectiveness of procedures.
These include operations to make the external
appearance more "attractive" and reshaping the vagina
to counter laxity after childbirth, for example.
More and more women are seeking
cosmetic vaginal surgery
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MAGAZINE AD - US OIL SPILL THEME PHOTOS
FASHIONIZING AN ENVIRONMENTAL DISASTER
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BANGLADESH - ACID ATTACK VICTIM PHOTO
Victim of Acid Attack - Bangladesh
Photographer Ulrik Jantzen
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UK EXHIBITION CELEBRATES BEAUTY OF AGEING FEMALES
‘Age cannot wither her nor custom stale her infinite variety’
(Antony and Cleopatra, Act 2, Scene 2)
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"MASKED" - Art & Poem by Rita Loyd
At times I hide behind a mask,
disguising who I am
and the frailties that I possess.
But then
the voice of my spirit emerges
and reminds me that
we all fall short of perfection.
And that those who appear perfect
are wearing a mask as well.
So, instead of hiding,
I am prompted to embrace
my imperfections with love.
and with this inner shift
of self acceptance,
a radiance shines forth
surpassing any physical adornment
I could ever possibly hide behind.
By Rita Loyd