Transcript Slide 1
MEMBERS CITY COUNCIL CONVENTION BUREAU COUNTY COUNCIL FAILTE IRELAND B.T.U. Match funding for overseas activities to represent CCB members CCB has been recognised by Fáilte Ireland as one of the official convention bureaux in Ireland CCB chairman sits on the ‘Meet in Ireland’ working group CCB can only survive with the continued financial support of partners and members Remit of CCB To sell Cork as a business destination Not to market each member individually One Stop Shop Phil O'Hare Assistant Chief Fire Officer Waterford County Fire and Rescue Service ‘The assistance that Cork Convention Bureau has offered us to help organise our conference in Cork has been indispensible. The local contacts available through the bureau and the supportive service that their dedicated team provided us has enabled Rescue Organistaion Ireland host an international event in this cultural city.’ One Person Organisation Limited Resources Expectations need to be realistic Defining the Business Tourism Segments Corporate Meeting or Companies which use meetings or seminars as part of their marketing, training, motivational or communication tools Sales Process Corporations Interest Satisfaction & Measurement BTB Sales Model Intent Corporate meetings can vary in size and duration, according to the objective they aim to achieve Follow a typical BTB model Programme Execution Active Planning Incentive Business Incentive travel is described as; “A global management tool that uses an exceptional travel experience to motivate and/or recognise participants for increased levels of performance in support of organisational goals”. SITE (Society of Incentive Travel Executives) Destination Management Companies Destination Management Companies handle all aspects of Incentives, Corporate meetings/conferences,Concentive and Events, from accommodation and transport to activities and entertainment Professional Conference Organisers PCO’s handle all aspects of Association Conferences from Abstracts and registration to accommodation and social events Since 2007 Cork Convention Bureau has assisted with over 135 business opportunities, generating circa €17million Cork - Liverpool route CCB image bank 19 of 29 keyword search terms ie. ‘Cork Conference Venues’ currently list in the top 5 on Google Evelyn O’Sullivan Business Development Manager Cork Convention Bureau CCB 2010 - The Plan New Contact - Evelyn O’Sullivan Over 10 years experience working in the conference and meetings industry Looking forward to the challenge ahead Key Target Markets Primary: Domestic & United Kingdom Secondary: Cities with direct access to Cork Airport Key Target Segments Nat. & Int. Association Conferences Nat. & Int. Corporate Meetings & Events Incentives Exhibitions Seminars Fáilte Ireland Match funding allows CCB the opportunity to represent it’s members at trade shows and workshops Conferences and events supported since the beginning of 2010 and confirmed for Cork up to 2012 National Conferences - 9 International Conferences - 10 Incentive Groups - 3 Events - 3 Seminars - 2 Number of Delegates (approx.) - 5000 What can CCB do for conference organisers? Provide impartial information on facilities and services in Cork Venue finding and preparation of full costing for client Assistance with social and partner programmes Co-ordinate site inspection for decision making clients Supply Discover Cork City Brochures for delegates/attendees Supply CCB branded notepads or pens for conference delegates PR & Social Media Cork Company, Fuzion, contracted as a PR resource for CCB until end of 2010 Associate Membership Programme Encourage suppliers to the conference industry (non accommodation providers) to become Associate Members of CCB Keep Cork Meeting Evelyn O’Sullivan Business Development Manager Cork Convention Bureau Thinking of hosting a conference….. become a Conference Ambassador Who are Conference Ambassadors? People who can influence their colleagues/association members to host their next conference in their home town/city By bringing a conference to Cork ambassadors not only enhance their own reputation within their field but contribute to the local economy Case Study: Chief Executive Cork Semi-State Body Considered bringing 2012 annual conference Conference in Cork in 1985 – previously in Aust, S.A, Iceld.. Client too busy in his day job and not enough support Met with CCB - outlined our free of charge support services Client and CCB produced 50 page bid document F.I. financial support secured - flight to Australia to make bid Bid successful and conference confirmed for Cork 2012 CCB will assist with venue search – enquiry to members “The meeting with CCB was extremely beneficial to me as I was blissfully unaware of the help and resources that were available at my doorstep and made my task in promoting the event so much easier.” “Essentially, the bureau is a one stop shop for anyone involved in international associations and who is considering Cork as a location for a conference.” How can CCB make life easier for an Ambassador? Bid document preparation F.I. financial support application Venue and accommodation finding service Access to CCB ambassador funding General conference organising advice Introduction to local suppliers – PCO etc. Civic /Mayor receptions Developing the Programme Firstly research potential conferences that could come to Cork then source a local ambassador Ambassador events – create ‘exclusive’ evenings – idea of a members club ‘Drop in and meet CCB’ day at universities Press coverage Gain the trust of the ambassador – no hard sell aspect Ambassador Specific Newsletters & logos ICCA Association Database International Congress & Convention Association ICCA represents 900 member companies & organisations in 85 countries worldwide The ICCA database is a key research tool and can be used to source and tailor research as required The Association database allows you to search for conferences that are likely to come to your destination but have not been there before CCB Target for 2010 – 12 Conference Ambassadors (6 confirmed to date) Bring Your Conference Home to Cork….. The end