Transcript Document
So many decisions, more time than we thought Barely Sufficient Portfolio Management Todd Little and Kent McDonald By the Book Gaming Pools for Fools Tools for Pools By my Fantasy You Betcha The Problem(s) The Development Funnel Evaluation and Selection Development Projects New Products /Services Real Funnels: Group B Quality Research Control OEM Customer Cont. Marketing Engineering Strategic Planning Real Funnels: Group C 1 1/2 – 2 years Central Research leaky 8 –12 months 2– 3 hours NIH Resistor RELAUNCH HERE (abrasion; slows down the flow) LAUNCH HERE Product "A" Tech Prod'n Local Inputs Competitor Boot Board Heat Log Sales What can we do to get useful Portfolio Management? Value Models? How Do You Determine Costs? Costs Benefits Value Model How Do You Determine Benefits? Business Value A Value Model? Line Change Value Model! Considerations Considerations What do we do? Purpose Benefits Costs Value Model When do we do it? When do we decide? Decisions, Decisions, Decisions What do we do? When do we do it? When do we decide? Real Options Deciding Is Not a Once in a Lifetime Event Knowledge Improves Business Conditions Change Project Conditions Change Do You Know Why You Are Deciding Early? Considerations Risks Assumptions Constraints Risks – Types of Uncertainty Cost/Time Uncertainty General Market Uncertainty Feature Acceptance Uncertainty Purpose-Based Alignment High Partner Differentiating Who Cares? Parity Market Differentiating Low High Low Mission Critical Purpose Does Not Equal Priority Example: Health Insurance Purpose Alignment High Healthcare analytics Pharmacy Dental Market Differentiating Disability Insurance Member Medical Home Claims Processing Enrollment Customer Service Low High Low Mission Critical Example: Apple High MS Office ATT Intel Market Differentiating Peripherals New Product Design User Experience Content Distribution Software Manufacturing Low High Low Mission Critical By the Book Gaming Product Line Pools for Fools Be My Fantasy Tools for Pools You Betcha Total 2008 Head Count 2008 Revenue ($Thousands) 2009 Revenue Target ($Thousands) 2010 Revenue Target ($Thousands) 8 8,000 12,000 18,000 8 0 4,000 6,000 8 0 0 0 8 2,000 4,000 6,000 10,000 20,000 30,000 32 Simulation Get into teams Choose a representative to the Portfolio Team Prepare your case (25 minutes) Pitch your case (20 minutes) Break (finalize investment) Simulate 2009 (20 minutes) Revisit Investment Options (20 minutes) Simulate 2010 (20 minutes) Debrief (30 minutes) Iteration 1 Iteration 2 Debrief/Retrospective Buy the Book: Stand Back and Deliver New book by Pixton, Nickolaisen, Little, and McDonald Published by Addison Wesley in Early 2009 Drafts: www.accelinnova.com /booklogin.php Contact Todd Little www.toddlittleweb.com 713-504-5365 [email protected] Kent J McDonald: www.knowledgebridgepartners.com www.accelinnova.com 515.229.6929 [email protected]