Transcript Persuasive-Language.ppt

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Persuasive Language
The careful choice of words can make a persuasive
message powerful and compelling. Specific word
choices can influence the response of readers.
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Persuasive Language
The careful choice of words can make a persuasive
message powerful and compelling. Specific word
choices can influence the response of readers.
For example:
• As a result of the negotiator’s creative intervention, the
adversaries embraced a settlement.
• As a result of the negotiator’s underhanded manipulation,
the adversaries submitted to a settlement.
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Persuasive Language
What words in this message are meant to make you
concerned?
Teenage drivers aged 16 to 19 have an alarming number of
crashes involving dangerous violations such as reckless
speeding, failing to stop, not focusing on their driving, and
following too closely. New drivers may not grasp the serious
consequences of these infractions.
Click to find the negative words
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Persuasive Language
What words in this message are meant to make you
concerned?
Teenage drivers aged 16 to 19 have an alarming number of
crashes involving dangerous violations such as reckless
speeding, failing to stop, not focusing on their driving, and
following too closely. New drivers may not grasp the serious
consequences of these infractions.
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Persuasive Language
Words have two kinds of meaning – denotative and
connotative. Persuasive writing is especially
dependent on the connotations of words. Click on the
topic you want to explore.
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• Denotative and Connotative Meanings
• Positive and Negative Connotations
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Persuasive Language
Denotative & Connotative Meanings
The denotative meaning is the dictionary definition.
lion:
a large, carnivorous, feline mammal
symphony:
a long musical composition for orchestra
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Persuasive Language
Denotative & Connotative Meanings
The denotative meaning is the dictionary definition.
lion:
a large, carnivorous, feline mammal
symphony:
a long musical composition for orchestra
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Persuasive Language
Denotative & Connotative Meanings
The denotative meaning is the dictionary definition.
lion:
a large, carnivorous, feline mammal
symphony:
a long musical composition for orchestra
The connotative meaning involves emotions and
associations.
lion:
strong, fierce, courageous
symphony:
pleasingly complex, harmonious, weaving
together various elements
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Persuasive Language
Denotative & Connotative Meanings
The denotative meaning is the dictionary definition.
lion:
a large, carnivorous, feline mammal
symphony:
a long musical composition for orchestra
The connotative meaning involves emotions and
associations.
lion:
strong, fierce, courageous
symphony:
pleasingly complex, harmonious, weaving
together various elements
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Persuasive Language
Positive and Negative Connotations
Words can have both positive and negative connotations.
Words with strongly positive or strongly negative
connotations can shape the reactions of readers.
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Persuasive Language
Positive and Negative Connotations
Words can have both positive and negative connotations.
Words with strongly positive or strongly negative
connotations can shape the reactions of readers.
How does your attitude toward Leisha shift after reading the
second sentence?
Leisha Knox is a brilliant medical researcher whose discoveries
have saved many lives.
Leisha Knox is a dishonest technician who steals other
people’s data and falsifies research results.
Click to see an analysis
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Persuasive Language
Positive and Negative Connotations
Words can have both positive and negative connotations.
Words with strongly positive or strongly negative
connotations can shape the reactions of readers.
The positive connotations paint Leisha as an accomplished
professional, while the negative connotations depict her as
unqualified and a cheat.
Leisha Knox is a brilliant medical researcher whose
discoveries have saved many lives.
Leisha Knox is a dishonest technician who steals other
people’s data and falsifies research results.
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Persuasive Language
Positive and Negative Connotations
Words with strongly positive connotations can persuade
readers to see your ideas in a favorable way.
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Persuasive Language
Positive and Negative Connotations
Words with strongly positive connotations can persuade
readers to see your ideas in a favorable way.
What neutral words or phrases in this statement could you
turn into more positive language?
Cutting the amount of junk mail we all receive is a good way to
save trees.
Click to see the neutral words
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Persuasive Language
Positive and Negative Connotations
Words with strongly positive connotations can persuade
readers to see your ideas in a favorable way.
What neutral words or phrases in this statement could you
turn into more positive language?
Cutting the amount of junk mail we all receive is a good way
to save trees.
Click to see a revision
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Persuasive Language
Positive and Negative Connotations
Words with strongly positive connotations can persuade
readers to see your ideas in a favorable way.
ORIGINAL
Cutting the amount of junk mail we all receive is a good way to
save trees.
REVISED
Drastically reducing the amount of junk mail we all receive is an
essential step in protecting our forests.
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Persuasive Language
Positive and Negative Connotations
Words with negative connotations can be used to create
an unfavorable impression and can sway the reader
toward a particular point of view.
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Persuasive Language
Positive and Negative Connotations
Words with negative connotations can be used to create
an unfavorable impression and can sway the reader
toward a particular point of view.
Which words in this paragraph have negative connotations?
The embarrassing two-hour Legends Live! spectacle finally
ended with an act by guitarist Teddy B. Goode. Goode
pummeled the sound system with an ear-splitting solo that
inflicted more pain than pleasure on the unfortunate audience.
Click to see the negative words
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Persuasive Language
Positive and Negative Connotations
Words with negative connotations can be used to create
an unfavorable impression and can sway the reader
toward a particular point of view.
The words with negative connotations influence the reader
to imagine an extremely disappointing and unpleasant
musical experience.
The embarrassing two-hour Legends Live! spectacle finally
ended with an act by guitarist Teddy B. Goode. Goode
pummeled the sound system with an ear-splitting solo that
inflicted more pain than pleasure on the unfortunate
audience.
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Persuasive Language
Positive and Negative Connotations
Avoid using slanted language. Slanted language is
persuasive language that is misused, sometimes clouding
factual information and disguising poor reasoning by
using words with powerful connotations. Strong
emotional appeals can unfairly manipulate people’s
feelings unless those appeals are supported with sound
reasons and evidence.
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Persuasive Language
Positive and Negative Connotations
Which words in this paragraph are slanted to produce an
unfavorable impression of environmental activists?
These self-promoting do-gooders rely on melodramatic
exaggeration and cheap manipulation of people’s emotions to
advance their agenda. They seem concerned about
environmental issues, but their murky, incompletely thought-out
programs for the earth are just plain confusing.
Click to see the slanted language
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Persuasive Language
Positive and Negative Connotations
Which words in this paragraph are slanted to produce an
unfavorable impression of global warming?
These self-promoting do-gooders rely on melodramatic
exaggeration and cheap manipulation of people’s emotions
to advance their agenda. They seem concerned about
environmental issues, but their murky, incompletely thoughtout programs for the earth are just plain confusing. i
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