Transcript Simplified Services Network Economics

CANTO Presentation:
Enabling the Smart Home
Requirements Defined by Services
Smart
Home
Games
Mosaics
Services
News
Sports
Commerce
Real-time Info
Communication
2
A Massive Shift in Content Distribution
Video consumption patterns unquestionably shifting to internetsourced content, home media distribution hub... but how rapidly?
3
New Service Models Under Construction
Network no longer defined by media type, service providers seeking
opportunities to deliver value by connecting targeted content to subs
Some embracing entire service experience – from content to presentation
Others focusing on the access “pipe” and fostering strategic partnerships
4
Smart Home – Consumer Simplicity is Key
Where is the home network going…
One network - any service, anywhere,
anytime
What access media?
 Copper, fiber, wireless…
What access technology?
?
 DSL, PON, pt-to-pt Ethernet, WiMax…
How much bandwidth is required?
 <15 Mbps, 20-30 Mbps, >30 Mbps
How old is the “digital home”?
 Age often defines what physical media is
available / pre-wired
 Determines how many man hours to wire
What type of data network?
 Old networks are not sufficient to deploy
demanding next generation applications
5
The Customer Premises Challenge
Broadband historically has been used for Internet access
Computers typically near phone and power, less often near coax network
Homes with multiple computers have networking solution (10/100 Base-T)
Wireless sometimes sold as value add, typically 802.11g or older technology
IPTV reveals service delivery challenges, exposes networking “faults”
Multiple endpoints mandate in-home network… beware of older solutions
IPTV requires much greater bandwidth than traditional Internet access
IPTV is unforgiving… packet loss = customer dissatisfaction, service call
Most existing home networks do not address quality of service (QoS)
Once you enter the home, everything becomes “your problem”
User experience becomes indistinguishable from the service provider
6
Physical Network Media Choices
Wire building with CAT5 (Ethernet)
Can be expensive (2 people for 3-4 hours)
Provides dedicated pt-to-pt bandwidth
Leverage existing premises wiring
Coax network (shared)
Capacity (Mbps)
Liability risk, some homeowners will
not allow home re-wiring
Home Bandwidth Scale
Power line network (shared)
Phone line network (shared)
200+
Wired: CAT5 (pt-to-pt)
COAX (MOCA / HPNA v3.1)
150+
Wired: Power Line (HomePlug AV)
100+
Wired: Phone Line (HPNA v3.0+)
50+
Wireless: 802.11n (MiMo Tech.)
Use wireless technology
Designed for data applications, Internet access
Potentially problematic for IPTV (pre 802.11n)
 New solutions (Ruckus Wireless) rapidly solving issues
7
Home Networking Technologies/Solutions
HPNA v3
Developed by Home Phone Networking Alliance
Works over phone lines or RG-59/RG-6 coax
HPNA v3 over coax called HCNA
MoCA
Developed by Multimedia over Coax Alliance
Works over RG-59/RG-6 coax
HomePlug / HomePlug AV
Led by Powerline Alliance
Works over existing in-home power network
WiFi / Wireless Technology
Led by the WiFi Alliance (consortium of companies)
Works anywhere but operated in unlicensed
spectrum
Beware of proprietary solutions – generally lead to stranded investment
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Great Debate: HPNA v3 or MoCA
HPNA v3
MoCA
Ratified as HomePNA v3.1,
ITU G.9954
Technology / chipset developed
by CopperGate
Operates in 4-28 MHz range
Adapted to be “friendly” with cable
spectrum (in-home coax network)
Telco vendors heavily involved;
several chip vendors
Provides bandwidth in excess of
100 Mbps
Synchronous operation with QoS
Industry proponent: AT&T
http://www.homepna.org/
Scientific Atlanta
(Cisco)
ReadyLinks
Defined by Multimedia over Coax
Alliance
Technology developed by Entropic
Operates in the 900 Mhz to 1.2
GHz range
Designed to enable DOCSIS and
RF return
Cable MSOs and cable vendors
heavily involved; 11 chip vendors
Provides bandwidth in excess of
100 Mbps
Provides QoS
Industry proponent: Verizon
http://www.mocalliance.org/
2-Wire
Motorola
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HomePlug – “Ready Made” Network
HomePlug
Defined by HomePlug Powerline Alliance
HomePlug 1.0 provides up to 8 Mbps
throughput, good for data / Internet
Newer HomePlug AV provides bandwidth
up to 200 Mbps, designed for video
Throughput can be affected by phase,
location of devices and “noisy” household
appliances (vaccuums, can openers, etc.)
Linksys
(Cisco)
Asoka
Netgear
ZyXEL
http://www.homeplug.org/
Actiontec
Aztech
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Wireless – Cutting the Cord… Maybe
WiFi / Wireless Technology
Widely used for basic home networking
Speeds can range from 11 Mbps
(early tech.) to upwards of 200 Mbps
Standard
Max Uplink /
Downlink
Approx. Range
WiFi: 802.11a
WiFi: 802.11b
WiFi: 802.11g
WiFi: 802.11n
54 Mbps
11 Mbps
54 Mbps
200+ Mbps
~30 meters
~30 meters
~30 meters
~50 meters
Operates in unlicensed spectrum so
it’s susceptible to interferrence
Newer 802.11n (draft spec.) utilizes
MIMO technology (antenna array)
Both 802.11n and proprietary MIMO
solutions enable QoS, video services
Not all WiFi solutions are created equal
Linksys
(Cisco)
Dlink
Netgear
Belkin
Very difficult to troubleshoot remotely
Security may be an issue (people don’t
enable it choose weak passwords)
http://www.wi-fi.org/
11
Premises Service Distribution
CAT5 to multiple STB model
Centralized gateway model
Video / data over CAT 5 wire
Primary STB with 2-3 decoders
for multiple video streams
Value is “known” infrastructure
DSL
HPNA
Coax
POTS
CAT 5
Wireless
TV+STB
PC
PC
TV
TV
Existing
Coax
Splitter
ONT / NID
ONT / NID
(POTS splitter)
(POTS splitter)
TV+STB
TV+ Multi
Decoder STB
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Premises Service Distribution
HPNA3 distribution model
Video and data over existing coax
using HPNA v3 adaptors
Integrated into ONT / home device
Wireless distribution model
Ethernet distribution over 802.11
Earlier flavors not robust enough for
video / high-bandwidth apps
DSL
HPNA
Coax
POTS
CAT 5
Wireless
TV+STB
PC
TV+STB
ONT / NID
ONT / NID
(POTS splitter)
(POTS splitter)
TV+STB
PC
TV+STB
13
More Sophistication  More Support
Problems Associated With (Estimated # of U.S. Households):
Internet Security
PC Hardware/Software
21.7M
Home Networking
12.3M
41.3M
Problem Resolved How?
Myself:
Contacted ISP:
Friend/family:
New software:
Professional repair:
On-site service:
66%
24%
24%
13%
9%
3%
Myself:
Contacted ISP:
Friend/family:
New software:
Professional repair:
On-site service:
70%
27%
27%
18%
13%
4%
Myself:
Contacted ISP:
Friend/family:
New software:
Professional repair:
On-site service:
62%
34%
31%
15%
11%
7%
Source: Managing the Digital Home: Installation and Support Service
© 2007 Parks Associates
14
Service Opportunities in the Home
Overall Interest in Digital Home Management
Services & Solutions: U.S. Respondents
(Rating of 5-7 on a 7-point scale, where "7" means "extremely interested")
PC Maintenance "Dashboard"
Unlimited Tech Support
Software and Support - Troubleshooting
Whole-house Protection Service
Home Networking Professional Support*
* Among current home
network owners
Third-party Security Suite
0%
20%
40%
60%
80%
Source: Managing the Digital Home , a survey of 6,116 U.S. and Canadian home Internet users
© 2007 Parks Associates
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The Next Wave – “Service Intelligence”
Discovery, Configuration & Delivery
What needs to be done?
Smart home “systems” need to plug-n-play
Multiple networks need to converge
Networks enabling service integration, intelligence
Device Interconnection Technology
Who are the major players?
UPnP Forum – discovery and configuration
Digital Home Alliance – service integration
DLNA – service delivery standards
Who wants to “own” the home / subscriber?
Better question, who doesn’t?
Companies with Service Gateways, Partnerships or Plans for Direct to Consumer Revenue
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Home Gateway: TR-069 / ACS Integration
TR-69 extend network management
into the customer premises
Associate network / subscriber
management to ACS database
Support 3rd party DSL modems,
Ethernet switches or other TR-69
manageable devices (home gateway)
Baseline TR-69 functionality includes:



Remote device management: upgrade,
downgrade & provisioning
Device / network diagnostics
Device / service troubleshooting
Clear Access provides a complete
TR-69 CPE and ACS solution


Clear access CPE supports advance subscriber
management
 Wireless network management /
provisioning
 Remote in-home device
configuration (ex: HP printer)
 Firewalling / port filtering
Clear Access also supports 3rd party, standards
based TR-69 CPE w/three tiers or support
 Read only
 Read only with software flashing
 Full support
17
Streamlining Subscriber / Network Mgt.
Subscriber / Network Management
CMS Enables Unified, Streamlined Management Interface
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Innovation & Evolution – What’s Next?
The smart home requirement…
Mobile / WiFi
Information
WiFi
TR-69 Broadband
Device / Home
Mgt. Gateway
Provide consumers with ubiquitous,
managed, smart in-home networking
Fiber
Broadband
Copper
Home
Access Point
Communication
(QOS Enforcement)
Home Media Server
Entertainment
Complete media independence to provide:
any service, any device, anywhere, anytime
Open standards facilitate service innovation
Decreasing consumer loyalty to a device for
a service – convergence is king
Local home and Internet sourced media will
become increasingly integrated
Don’t try to out smart the smart home…
flexibility & management is key to
success
19
Thank You