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Working Together Working Together achieving great things The Institute of Advanced Motorists Thursday 27th January 2011 Duncan Pickering Market Development Manager IAM Charity Working Together Working Together achieving great things Charitable Objectives 1956 - The Objects for which the Institute is established are: A. To improve the standard of driving and for the advancement of road safety. B. To establish an advanced driving test. Working Together Working Together achieving great things A (very) brief history of the IAM! • Established 1956 • Renowned Advanced Driving and Motorcycling courses and tests • Introduced Cycling Initiative. • 215 volunteer groups across the UK. • c. half a million Advanced tests • Currently c.100,000 members. Working Together Working Together achieving great things So, what do you know of the IAM? Working Together Working Together achieving great things Our Aims • Grow Membership; Aim to appeal to as many road users as possible. • Engage with younger road users. • Increase awareness and media exposure amongst road-using public. • Lobby local and national government in important motoring and road safety issues. • Instigate and publish highly relevant road-safety research reports. Working Together Working Together achieving great things IAM – “Driving Road Safety” Why? 2008: • 2,538 Fatalities • 26,034 Seriously injured • 230,905 Other injuries Thankfully, there is a decreasing trend... Working Together Working Together achieving great things We all need to share the road! Working Together Working Together achieving great things What does the IAM offer? • Through Advanced Driving & Riding Programmes (known as the “Skill for Life”) • Several other bespoke on-road assessments • Online assessments • Cycle Training and cycle safety advice Working Together Working Together achieving great things Why does the IAM do its work? We provide: • • • • • Confidence! Control Safety Enthusiasm Enjoyment Working Together Working Together achieving great things IAM Policy and Research Division (PRD) • Evolved from the AA Motoring Trust and subsequently from the IAM Motoring Trust • Undertake a programme of transport and road safety research • Research Driver/Rider/Transport behaviour • Promote practical, evidence-based policies to improve the safety of all road users • Be an effective advocate for safer roads, safer drivers and safer vehicles • Encourage responsible motoring and through training and education Working Together Working Together achieving great things IAM PRD – Published Reports Working Together Working Together achieving great things The Commercial arm of the IAM Working Together Working Together achieving great things Welcome Simon Elstow: Head of Training & Field Operations IAM DRIVE & SURVIVE Working Together Working Together achieving great things IAM Drive & Survive Commercial subsidiary of the IAM National network of trainers Largest provider of ‘post test’ training in the UK 25+ training products, including: onroad, online, and classroom based learning Winner of the Green Fleet Award: Driver Training Company 2010 Working Together Working Together achieving great things Our Customers Working Together Working Together achieving great things Hearts & Minds The Team GDE Matrix Top Down Working Together Working Together achieving great things The Organisation Green credentials/ethics CSR Carbon footprint Aligning with market/partners: Green Angels, The Green Grid etc Annual CSR day Green ambassadors ISO14001 Zero waste to landfill Working Together Working Together achieving great things The Driver Focused and simple Carrot & stick Credible & achievable Working Together Working Together achieving great things Commercial Group: The Results Target 4 year programme Fuel monitoring Top down Working Together Working Together achieving great things How Not to Do It Technology without integration Working Together Working Together achieving great things Thank you Q&A