Transcript Dia 1 - Системный интегратор и

Funke Company Presentation
2010
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Who Are We?
• Family owned company with
more than 50 years of experience
• Headquarters, R&D and production
located at the Eindhoven area, the
Netherlands
• Solid company
• Managed big technical turn-around end
of 1990 by introducing digital antenna
• Proved to be reliable partner during
decades
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Company asset
• Leading innovator / state of the art
product development
• Solution driven / customized solutions
• Advisory board for the customer
• Partnership & Teamwork
• Continuous improvement is our driving
force
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Customer Benefits
• Delivering tailor-made specific solutions
• Sharing our Expert Knowledge
• Best product performance (long
distance range of reception) and low
investment cost
• Create solutions for our customers
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Customer Profile
• Funke is a supplier to
• National and commercial
broadcasters,
• Telecom operators
• Retail channels and
• OEM
• Funke is a member of various
major digital associations
• Our customers are focused on
quality and reliability
• Customer expects a solution minded
organization being able to supply a
unique and optimal result!
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KPN Example
• Dutch broadcaster & telecom operator:
23 TV & 19 radio (4 TV & 9 radio free-to-air)
• Basic concept implemented during the IBC
of 1996 in Amsterdam
• Goals:
- Full country coverage
- Indoor reception (rooftop antennas are
not accepted by general public)
- Temporary free-to-air network
• ASO December 10th 2006: Antenna & STB
available on the market
(broadcasters/retailers)
• Result: January 2010 digital market share
>20% in fully cabled market (>1 million
subscribers)
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Cooperation Funke - KPN
Goal :
Solution :
Expertise :
Funke :
Welcome-box :
indoor reception
active indoor antenna and outdoor antenna
in areas with a weak signal
KPN (network) & Funke (antennas)
series Digital Signal Collectors indoor & outdoor
indoor antenna & DVB-T set top box
Outdoor antenna : sold separately for the regions without full
coverage (yet)
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Consumer focused Solution
Provide your customer with a friendly
solution!
- Practical: antenna set in a mailbox
size; convenient solution
- Service: easy to reach the subscriber
- Accessible: anytime, anywhere, fast
and flexible
- Price: cost efficient
- Simplicity solution: Plug & Play
welcome package
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DVB-T Failures during introduction
•
UK, Spain and Sweden were the
pioneers starting the roll-out of DVB-T.
•
Projects were not successful in the
beginning, due to several reasons:
–
Information towards end-consumers was not
complete.
–
Incomplete business plan (commercial
strategy).
–
Existing analogue antennas were used in
combination with DVB-T receivers.
–
Frequency planning.
–
No certified products available.
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Solution Minded Company
• Funke follows and creates future trends:
“Consumers in the future would like to
watch TV any place any time”
– Offering end-users a good working
solution to watch TV on their laptop
– “All in one” solution for the laptop (active
antenna with integrated DVB-T tuner)
– Add conditional access (embedded or
with smart card)
• Offer a solution for broadcasting
companies (Pay TV countries)
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Small is Beautiful!
• Small reception antenna offering people a user-friendly
way to watch portable TV
– Antenna enabling communication with DVB-T tuner
– End-users have opportunity to change amplification of
antenna
• Other solutions
– 7/8 small band antennas will cover complete
UHF frequency band to enlarge passive gain of
all antennas
– While watching a TV channel the tuner already
detects the frequency of which band antenna
should be used
– Embedded software module inside the solution
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Crucial factors for DTT/T2
• More and more studies confirm that the antenna is one of
the success factors in a DVB-T(2) network
• Higher QAM level offers broadcasters a way to transmit
more data to the end-user (able to watch HD TV)
• Reception possible when state of the art reception antenna
is used (especially indoor)
• Funke owns a lot of experience in making state of the art
antennas
–
–
–
–
An excellent SN ratio
Less cable sensitivity
Excellent max/min signal behaviour
Less power consumption
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Why Funke Products
• Proven Best Product Performance!
→Longest range of reception
over the complete band
→Best coverage
• Stylish design
• 7 years guarantee
• Ability to modify products according to
customer specifications
• Environmentally conscious
• Lowest energy consumption (less than
30 mA)
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Technical Constraints
• Digital receivers are more susceptible to
unwanted signals.
• Impulsive noise causes interference
• Sources of impulsive noise are : car
ignition, industrial areas, household
appliances, etc.
• Impulsive noise can partly be overcome
by using antennas with implemented
filtering and a directive reception
pattern.
• Digital reception: Digital Signal Collector
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Technical Advantage of our products
Reduced reception with
conventional
Antenna products
Maximum bandwidth and suppression
of GSM / DECT and impulsive noise
with the Funke Digital Signal
Collectors
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Branding Funke Digital TV
• Funke Digital TV company uses two brands in
order to fulfill demands from different
segment groups
•
The brand stands for PROFESSIONAL,
sophisticated and innovative moments!
•
The brand stands for FUN, careless moments
in a playful environment!
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Funke Product Assortment
Funke develops and markets a large
range of user-friendly electronic
products for digital TV in segments:
• Indoor Antennas
• Outdoor Antennas
• Automotive Antennas
• Handheld Antennas
• Accessories
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Indoor and Outdoor Antennas
ODSC100
DSC 250
DSC310
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Margon Models
• Home+ 2.0
• Home+ 5.0
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Margon Models
• City+ 5.1
• City+ 5.5
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Performance of Antenna
• Antenna has to be active to deliver high
performance
• Antenna is activated by 5V which can be
received from
– STB or
– Power inserter
• Verify the polarization: horizontal or vertical
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Funke Values
•
Our solutions benefit our customer
•
Open, easy and straightforward
communication
•
Cost conscious and honest
•
Professional and flexible attitude
•
Win-Win Strategy
•
Teamwork and partnership –
TOGETHER WE CREATE A SUCCESS!
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Our Commitment
• At Funke Digital TV, we are constantly
improving and innovating our
products and services to guarantee
the highest performance.
• Portable, mobile and integration of
antennas sets the challenge for now
and the near future.
• Our new designs and concepts will
create opportunities – BEYOND
IMAGINATION!
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Why Choose Us?
• Leader in product innovation in digital reception
• Proven Best Product Performance!
→Longest range of reception
over the complete band
→Best coverage
• Stylish design
• Tailor made products, ONLY for YOU!
• Able to offer you value for money as well as high
premium technological products
• Ability to modify products according to your
(company and country) specifications
• Constantly developing new products according
to market trends
• 4-7 years guarantee
• Environmentally conscious
• Lowest energy consumption (less than 30 mA)
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Funke Location
Funke Digital TV
Postbus 36
5280 AA Boxtel
The Netherlands
 :+31-411-672440
 :+31-411-684885
: [email protected]
 : www.funke.nl
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