Supporting New Business Imperatives

Creating a Framework for Interoperable Media Services (FIMS)

The Current Media Landscape

• Rapidly changing demands from consumers – Multiple types of content and delivery platforms – Increasingly sophisticated expectations • Business model needs to be: – Easily adaptable to sustain growth and increase profitability – Supportive of content creativity and innovation – Nimble to respond to accelerating rates of change

Current Business Demands

• Faster introduction of new and innovative services • Speed of content delivered to non-linear platforms • Rich metadata to enable second screen applications • Analysis of large amounts of data for future strategic planning

Current Business Demands

• Rigorous management of data for content and rights usage • Unified business and media processes • Efficient, flexible use of media supply chain resources • Adhering to contractual requirements of channel partners

Content Distribution Requires…

• Multiple versions for different: – Regulatory environments – Regional and cultural audiences – Distribution mechanisms – Delivery devices • Integrated supply chain processes for – Video and audio formats – Descriptive and technical metadata – Languages, subtitles, captions…and more

Today’s technology

• Resources are “locked” within the system • Highly customized with proprietary interfaces • Difficult to extend or adapt to new requirements • Very difficult to monitor utilization • No links to existing business systems or process management • Reliant on staff with specific broadcast skills

WHAT’S THE ANSWER?

Rapid Change Requires Flexibility

• Future platform must  Suit an agile business environment, using lower-cost commoditized IT technology where possible     Allow for seamless addition or adaptation of new services Facilitate a low “cost of entry” into new revenue areas Be easily scalable Quickly redeploy assets to the most successful and profitable environments   Ensure efficient use of technical resources Drive toward modest operational expenditures rather than large capital expenditures

A New Approach for Media: Service-Oriented Architecture

A proven approach in many industry sectors FIMS: A joint initiative created by the

Advanced Media Workflow Association

and the

European Broadcasting Union

The FIMS Concept

• Media Supply Chain Workflow − Centralize decision-making and business processes − Provide a flexible platform to adapt to new business requirements • Reduce reliance on proprietary solutions − Expose closed systems as services − Allow workflow to dictate infrastructure and technology instead of the other way around • Speak the same language − Leverage a standard interface across media services

How can FIMS adoption help?

• Prioritizes operations that are mission critical • Allows for flexibility in system architecture design • Allows for tasks to occur in parallel increasing resource utilization • Allows adoption of new workflows to be scaled to suit the business or investment • Services are only called upon when needed and released when not in use

How to move to a FIMS system?

• A FIMS implementation can be large or small • Your whole workflow need not be FIMS compliant • Identify the “problem areas” in your processes • Draw on the experience of other media organisations and independent advisors • Choose one that is easy to implement and will deliver good returns

Business Benefits

• A media supply chain that is more responsive to consumers’ needs and competitors’ activities • Highly efficient media production becomes more achievable • Supports business continuity by facilitating easier control of resources and contingency planning

Financial Benefits

• Improved Return on Investment: – Ability to pilot new channels and services at lower risk / lower costs – Reduce costs of integration of new business and technical systems – Transition from high capital investment to lower operational expenditures – Use off-the-shelf components that can be easily replaced or re-configured

Operational Benefits

• Workflows can be modified more quickly • Migration path from existing workflows • Improved utilization of resources / reduced bottlenecks • Human resources only used where people are really needed • Can capitalize on expanding pool of experienced IT resources

Technology Benefits

• Capitalizes on file-based workflows • Removes reliance on proprietary solutions • Makes “best of breed” designs easier to incorporate • Flexibility and scalability • Ease in installation of / modification of services • Ability to test new services using resources in the cloud

FIMS in Action

Media companies using FIMS or with pilot studies: • Bloomberg • CBC Radio Canada • Deutsche Welle • HBO • RAI • RTP • Turner Broadcasting System Inc.

Summary

• FIMS is a groundbreaking but very achievable change in infrastructure and media processing • FIMS promises many benefits in business agility and efficiency • FIMS activities will track real world media business needs but …

Media industry input on FIMS activities is vital

• Learn more about the FIMS Business Board and Technology Board at www.FIMS.tv