Transcript Document

The Legislature hereby finds and declares
that the use of potable domestic water for
non-potable uses, including, but not
limited to cemeteries, golf courses,
highway landscaped areas…
IS A WASTE…
California Alliance for Golf
A Strategy for Promoting Golf
Carol Pence LPGA PGA
Growth of the Game Director, Northern California PGA
CAG Mission
• To serve as a liaison to state, regional and
local governmental representatives, and to the
public at large
• To increase the awareness of economic
contributions and positive environmental
practices within the golf industry
• To serve as an educational resource on topics
ranging from environmental awareness and
water conservation to growth of the game
An Alliance of Members from 18
Associations & Entities in Northern
& Southern California
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PGA
LPGA
USGA
Men’s & Women’s Amateur Golf Associations
Public Links Golf Associations
Golf Course Owners Association
Golf Course Superintendents Association
Club Managers Association
California State Club Association
California State Bar Association
Governmental Lobbyist
Goals of the Alliance
• Developing strategies for protection of water
• Promoting golf’s environmental stewardship
• Legislative monitoring and outreach
• Building positive image of California Golf
• Supporting efforts of allied associations in
growing the game
• Strengthening relationships between allied
associations
Next Steps Internally
• Re-electing Board members, Executive
Committee and Committee Chairs
• Developing and approving by-laws
• Applying for non-profit C-6 status
• Developing a budget & fundraising plan
• Starting membership & sponsor drive
• Hiring a leader
Next Steps Internally (cont’d)
• Set standard meeting dates
• Update master calendar for all California
golf association & golf business events
• Establish website with links to
membership sites, resource data
and advocacy information
Next Steps Externally
Collect History/Data
• Questionnaire has been sent to Club
Managers across state requesting
water usage and surrounding issues
• Providing input to Golf 20/20 of our
desires for the California state study
• Finalizing and implementing the study
Next Steps Externally
Develop Alliances
• Political Leaders
• Water District Boards
• Parks & Rec Departments
• Agriculture
• Environmental groups
• California Water Agencies
• Department of Water Resources
• Bureau Of Reclamation
Next Steps Externally
Develop Proactive Message
• Commitment to efficiently managing
natural resources, including water
• State’s golf courses are using
recycled water
• Benefits of Turfgrass
• Contributing to economic vitality of state
• Recreational/health benefits of playing
the game
Next Steps Externally
Spreading the Word through Education
• At our Golf Courses
– For Superintendents & Staff
– For Club Presidents, Green Chairpersons, Golf
Professionals, Club Managers, Owners, etc.
• Externally
– For the general public (golfers & non-golfers)
– For Legislative Leaders & Governmental Agencies
• Internally for CAG Members
– How to communicate the message to media,
sponsors & others
Next Steps Externally
Growing the Game
• Calendar Play Golf America events of
all allied associations in state
• Continue joint efforts in promoting
game at Play Golf America Days, tour
events & expos in state
• Offer golf clinics/events assistance to
legislature members
Challenges
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Volunteers lack time to participate
Funding
Getting data
Geographic area is large
Accomplishments
• Creation of Alliance and collective mission
• Master Calendar of member association’s
events
• Joint efforts in promoting the game at Play Golf
America Days, tour events & expos
• Secured state support via resolutions and
letter from our governor on growth of the
game efforts
• PGA of America Herb Graffis Award Recipient
California Alliance for Golf
A Strategy for Promoting Golf
• Committed
• Responsible
• Proactive