Ten Reasons to Buy a Network Camera

or what your analog camera vendor won’t tell you

www.axis.com

Focus

10 of the most important functional differences between analog and network cameras

www.axis.com

1 – End to interlace problems

www.axis.com

1 – End to interlace problems

> Interlaced scan > Each image formed from two interlace fields > Blurriness from capturing moving objects, even when connected to a DVR Progressive scan Entire image captured at one time Crystal clear images even with a high degree of motion in the scene > Benefits – Superior image quality – Full image details – Precise, accurate information

www.axis.com

1 – End to interlace problems

En komplett bildruta med progressiv scan One complete frame using progressive scan

www.axis.com

1 – End to interlace problems

Interlaced scan Progressive scan

www.axis.com

2 – Power over Ethernet increases savings and reliability

www.axis.com

2 – Power over Ethernet

> Not available IEEE802.3af

Industry standard No need for power outlet at camera location > Benefits – Cost savings – Reliability with centralized power backup – Simple installation

www.axis.com

2 – Power over Ethernet

Both network cameras with and without built-in support for PoE can take advantage of a UPS device

www.axis.com

3 – Megapixel resolution

www.axis.com

3 – Megapixel resolution

> Stuck with NTSC/PAL resolution > 0.4 Megapixel at 4CIF and 0.1 at CIF > Limited image details Many resolutions Different aspect ratios 1 megapixel is 10x the resolution of CIF, 2 megapixel is 20x!

Digital PTZ > Benefits – More details, easy identification – Digital PTZ, higher reliability and simultaneous pan/tilt

www.axis.com

3 – Megapixel resolution

CIF Megapixel

www.axis.com

3 – Megapixel resolution

Resolution comparisons Aspect ratios

www.axis.com

4 – Intelligence at the camera level

www.axis.com

4 – Intelligence at the camera level

> Not available Intelligent video Purpose-built, highly integrated hardware Intelligent features: Built-in VMD, Alarm management, Image enhancement Intelligent algorithms: Number plate recognition, People counting > Benefits – More details, easy identification – More productive and effective means of surveillance – Event-driven – Scalable systems

www.axis.com

4 – Intelligence at the camera level

Included Excluded

Door

Included Excluded

Hallway www.axis.com

5 – Integrated PTZ input/output control

www.axis.com

5 – Integrated PTZ input/output control

> Cabling separate from the video signal > Costly and cumbersome PTZ control over the same network that transports the video PTZ commands sent over the IP network Integrated I/O can trigger anything and be triggered by anything > Benefits – Less cabling, cost savings, increased functionality and integration potential

www.axis.com

5 – Integrated PTZ input/output control

Example: Typical I/O use – integration with alarm

www.axis.com

6 – Integrated audio

www.axis.com

6 – Integrated audio

> Only possible with separate audio lines to the DVR Audio captured at the camera Synchronized with the video Can be integrated into the same video stream Two-way audio (duplex, half duplex, simplex) > Benefits – Many possibilities: simplex, half duplex, full duplex – Synchronized audio and video – Easy to install, cost savings

www.axis.com

6 – Integrated audio

> Entrance control – Remote dialog and gate/door control > Listen in on remote sounds – Audio surveillance > Provide audio feedback to surveillance scenes Example: Communicate and open a door remotely

www.axis.com

7 – Secure communication

www.axis.com

7 – Secure communication

> No encryption > No authentication > Anyone can tap into the video or replace the signal from a camera with another video signal Video encryption Authentication using encrypted certificates Authorization: to verify and approve the identity of the device Privacy > Benefits – Secure image capture – Secure transmission – Evidence trail secured

www.axis.com

7 – Secure communication

> Examples of achieving privacy – VPN – SSL/TLS (HTTPS)

www.axis.com

8 – Flexible, cost-effective infrastructure choices

www.axis.com

8 – Flexible, cost-effective infrastructure choices

> Expensive coax, proprietary fiber, wireless > Distance affects image quality > Adding power, I/O and audio further complicates this situation

www.axis.com

IP = established, standardized, interoperable Many streams transmitted over the same line Digital images = no quality reduction A single network wire = hundreds of simultaneous full frame rate video streams > Benefits – Image quality, flexibility, scalability, future-proof – Resulting costs comparatively low

8 – Flexible, cost-effective infrastructure choices

The IP way

www.axis.com

9 – True digital solution

www.axis.com

9 – True digital solution

> With every conversion image quality is lost: – Analog signal digitized in camera’s DSP – Digital signal converted back to analog for transport over coax – Signal once again digitized at the DVR for recording Images digitalized once No unnecessary conversions Stay digital No image degradation > Benefits – Superior image quality

www.axis.com

9 – True digital solution www.axis.com

10 – Lower total cost of ownership

www.axis.com

10 – Lower total cost of ownership COMPARE

> The cost per channel > Flexibility and performance

CONSIDER

> Back end applications and storage > Industry standard, open-system based servers vs. proprietary hardware like a DVR > Infrastructure used – Can it be leveraged for other applications?

www.axis.com

Conclusion

The future belongs to network cameras

www.axis.com

The future belongs to network cameras

> Market reports > Remote accessibility > Easy, future-proof integration > Scalability and flexibility > Cost-effectiveness > Distributed intelligence > Proven technology

www.axis.com

This is Axis

> Worldwide #1 in network video > The world’s leading expert – Broadest product portfolio in the industry – The largest installed base of network video products > Over 20 years of networking excellence > Worldwide presence > Global partnerships

The best in network video!

www.axis.com

Invitation to Axis Communications’ Academy

> #1 in network video knowledge > Designed to boost our partners’ expertise about Axis network video solutions > Several training levels, from basic to advanced > Run by Axis, executed by local trainers in native language > Around 7,000 individuals trained as of 2007 > www.axis.com/partner

www.axis.com

Questions & Answers

Thank you!

www.axis.com