Transcript WELCOME TO
Non-Academic Context for Strategic Planning REALITY CHECK: DEMOGRAPHIC ECONOMIC POLITICAL TECHNOLOGICAL SOCIAL COMPETITIVE S.W.O.T. ANALYSIS INTERNAL EXTERNAL HELPFUL HARMFUL Strengths Weaknesses Our characteristics that give us an advantage over others Our characteristics that are a disadvantage to us Opportunities Threats Elements in the environment that we could exploit Elements in the environment that could be harmful to us STRENGTHS • Planning influences • Academic Plan • Campus Master Plan • Research Plan • No significant debt/strong financial position • Entrepreneurial by nature • Strong, committed governance • Robust policies and procedures in many areas • Highly qualified personnel (HQP) STRENGTHS • • • • • • • TRU World Open Learning High quality infrastructure Accessible Unique programs Regional reach Demonstrated commitment to sustainability WEAKNESSES • • • • • • • • University budget model Strong financial position is being eroded Lack of brand awareness Lack of space (of all types) Unfunded graduate seats Sustainability of regional centres Retention of 2nd and 3rd year students Media relations OPPORTUNITIES - Political • We have a unique Act - stated research mandate - adult basic education - open learning credit bank - must serve the educational/training needs of our region - must serve the open learning needs of the province • Strong provincial political support • Excellent municipal relations • Excellent relations with First Nations OPPORTUNITIES - Economic • TRU Community Trust • Community U • Possible significant capital funding in 15/16 THREATS - Political • Government Reporting Entity (GRE) – Limits flexibility • Realizing our purposes (as defined by the Act) • International uncertainty THREATS - Demographics • Declining regional population • Fewer males attending University THREATS - Economic • • • • • Underachieving against our domestic enrolment target Limited (i.e. No) ability to raise debt as a GRE Uncertain labour environment Mandated tuition increases Cuts to block grant THREATS - Technology • Ever changing post-secondary technology landscaped • Mobility • MOOC’s • Online student experience • Social media exposures/risks THREATS - Competitive • • • • Compensation restraint Currency exchange rates Aggressive visa processes from countries like Australia / USA Location NOW WHAT? PROCESS: • Institutional strategic goals derived from the Strategic Plan • Goals are SMART (Specific, Measureable, Attainable, Relevant and Time-Bound) • Goals MUST be costed (test of attainability) • Plan MUST have annual milestones • Goals set at the faculty, departmental and unit level are derived from the Strategic Plan • Budget allocations are driven by the Strategic Plan • Allocations for strategic initiatives • Allocations to mitigate risks that threaten our strategic direction DISCUSSION