Transcript VP of MembershipMonthly Call

VP of Membership
Monthly Call
October 2014
Chris Elliott
VP of Membership
The Vice President of Membership serves as the main liaison
between the Roundtable Service Center and the Roundtable in
regards to membership and member engagement campaigns.
This Officer position drives revenue for the Roundtable by
growing membership and member engagement in CSCMP.
Furthermore this position manages the placement of volunteers
within the Roundtable committees and is relied on as a source of
ideas, methods, and local promotions that will increase
participation in roundtable events.
October 2014 Topics
• Membership – Where do we stand
• Tools for Success
– Membership Dashboard
•
•
•
•
Lapsed Member Engagement
Year-End Membership Drive
2015 Annual Conference
Call to Action
Membership – Where do we Stand
• CSCMP budgeted $1,445,000 in membership
sales for 2014
• Results through September 30, 2014 - $1,115,000
• $330,000 to reach our goal
Membership Dashboard
Roundtable Membership Dashboard
Event Attendence
Roundtable Membership
1400
60
1200
50
1000
388
40
800
30
600
400
20
200
10
0
0
Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
Members
Lapsed
Non-Members
Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15
Goal
Members
Lapsed
Non-Members
Membership
Members
Lapsed
% Lapsed Members
Non-Members
Total
Membership Goal
Performance to Goal
Sep-14
188
630
31%
1218
2036
191
98%
Oct-14
188
631
31%
1220
2039
195
96%
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
199
203
207
211
215
219
223
227
Event Attendence
Members
Lapsed
% Lapsed
Non-Members
Total
Goal
Performance to Goal
Sep-14
18
3
Oct-14
30
2
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
11
32
50
64%
20
52
50
104%
Sep-14
441
Oct-14
388
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
E-Mail Addresses to Check
Goal
Performance to Goal
POTENTIAL MISSING CONTACTS
Lapsed Membership Engagement
• Why Engage Lapsed Members?
– Might just need a nudge to get them re-engaged
– Already familiar with CSCMP
– No auto-renewal process – they may not realize
membership is lapsed.
– Potential event attendees
– Potential volunteer
– A chance to engage a peer and make a local
connection
Year-End Membership Drive
• Member Services will provide each Roundtable with a
marketing message 11/3/2014
• Marketing message to be customized to roundtable
specifics
– Inviting lapsed members to November event
– special offer to renew membership (10% discount) and
a chance to win an IPad Air
• VP Membership runs list of lapsed members and sends
customized marketing message to lapsed members.
• VP Membership sends list to Member Services and we will
follow-up e-mail with phone calls.
Year-End Membership Drive
• Repeat for December
• Results from November will be shared in
December’s Membership WebEx
• Results for December will be shared in January’s
Membership WebEx
• Roundtable with the most renew/join using the
coupon code – the VP Membership will receive an
IPad Air.
• Budget achieved – Roundtables earn a 10%
revenue share for each IPad14 coupon code used.
Reminder: 2015 Annual Conference will be
here before you know it!
• Start taking action on
your Membership
Campaigns to fund
student participation
from your roundtable
• Think about how you
can engage your
Roundtable membership
before, during, and after
conference.
Call to Action
Do you want to help grow CSCMP and make
connections that will help you grow as a supply
chain professional?
If so, let us know how you can get involved on the
Membership Advisory committee.
Commitment: 3 to 4 hours a month. Attendance at
the June Forum.
Contacts & Information
• Pam Scheibenreif, Director, Member Services and Roundtables,
[email protected], 630.645.3470
• Denise Rivers, Manager, Roundtable Administration,
[email protected], 630.645.3466
• Susan Tomczak, Roundtable Coordinator, [email protected],
Direct +1 630.645.3486
• Chris Elliott, Chair, Membership Process Committee
[email protected] , 614.751.0575 x 2236