Transcript Nokia Business Solutions in the Cloud

Nokia Business
Solutions in the
Cloud
Tom Farrell
General Manager
Lower Gulf
Agenda
• Trends in Business Mobility
• Business Mobility Environment & Customer Needs
• Nokia Business Mobility Strategy
• Nokia’s solutions & support available today
• Looking ahead: Microsoft Nokia development & roadmap
2
Nokia Vision of Business mobility
We do not have separated ‘work’ and
‘personal’ lives
Work and life are blurring and are integrated
People seek tools that provide them with the
flexibility and agility they need to manage,
integrate and optimize different aspects of
their lives
Nokia helps people to be on top of things that
matter
3
Corporate users account for 14% of MEA
total market value in 2010
INDICATIVE
Split of MEA handset volume in 2010
Split of MEA handset value in 2010
Corporate users
Corporate users
3%
97%
Total = 199 mln
14%
SME and Individuals
86%
SME and Individuals
Total = US$ 13.5 bln
Source: MFI Forecast (indicative) – Feb 2011, based on Pyramid data, national statistics, average replacement
frequency of 12 months, corporate ASP of $US 288 (average Blackberry ASP), bottom-up calculation
4
Corporate and SME users will contribute
56% of MEA Smartphone sales in 2015
INDICATIVE
CAGR (%)
MEA Smartphone volume by
consumer type (mln)
79
66
25% Corporate
77%
+32%
20%
53
16%
42
12%
31
19
31% SME
31%
46%
29%
28%
26%
24%
65%
60%
55%
49%
44% Individual
2013
2014
2015
26%
• Business user market
grows faster than the
total market
• Growth in individualliable devices being
used for business
• Direct Access Strategy
is a strong opportunity
to capture increasing
share of mobile worker
base
• Nokia E-series
experiencing very high
growth
69%
2010
2011
2012
Source: Smartphone volume (total); MFI Forecast – Feb 2011, Customer split by Canalys, EMEA Smartphone Analysis, 2010, Note: 2009/2010 growth of segments
applied to extrapolate the 2010-2015 growth of specific segments
5
What Do People Need?
The career / work
oriented consumer
Makes purchase decision for
themselves
Characteristics
Device & plan may be paid
by company
Aesthetics & aspiration
A device that magnifies effectiveness
at work even without IT assistance
Needs
The business decision maker /
IT / procurement manager
Makes purchase decision for company
Benefits company business objectives,
managed by IT
Device & plan usually billed to company
Competitive advantage with new ways of working
Business goals
Total cost of ownership
Investment protection
High-end Smartphone capabilities
Work and life balance
Security &
management
Training / Support
Ecosystem-led Value Propositions
Operators
Enterprise IT Partners
Increase data usage, revenues
Increase penetration into the
and margins
workforce, generate demand for
Manage/reduce churn; evolve to
cloud-based services, increase
full-service provider
stickiness
in the enterprise
Developers
Develop for the largest addressable
install base; 225M users of Nokia
smartphones,
Productive, easy and consistent
development environment
Nokia’s Business Mobility Strategy
World’s most
compelling
device portfolio
8
Co-operation
with the world’s
enterprise
leaders
Cooperating
closely with
leading operators
and channel
partners in go-tomarket
Nokia Smartphones Optimized for Business
Enterprise-grade
features combined with
consumer-led delight
MESSAGING
• Push email client: Microsoft, IBM, Google
and Yahoo
• Office document viewing and editing
SECURITY
• Hardware accelerated encryption for device and
memory card
• Remote lock and wipe
NAVIGATION
• Never get lost again - Free drive and
walk navigation
APPLICATIONS
• More business and productivity
applications available in Ovi Store
9
Business mobility for the deserving many, not just the
chosen few
CXOs
No additional
investments for
infrastructure or
support
Simple to deploy
and scale
Mobilize entire
business
Senior
Mgt
Middle Mgmt
Industry Standards-based
Email solution
Credible business
solution developed by
Microsoft and IBM for
Nokia
Industry Certified Secure
solution, Leader in
sustainability
Salesforce
True Mobility, Voice
Quality battery life &
true mobile worker with
free navigation
Workforce
Unified Communication
(IM, Voice, Email, etc.)
in one simple solution
and Conference
meetings
Range of Devices at Different Price-points for all Businesses
10
We have your business covered
Business Messaging
and PIM
Business
Collaboration
Business Process
Mobilizers
IBM Lotus Notes Traveler
Microsoft®
SharePoint ® 2010
IBM Lotus Connections
MS Dynamics CRM
Device Management
Enterprice Voice
Security
IBM Mobile Connet
Ovi App Store
11
IBM Lotus Sametime
Nokia in MEA – Go To Market Reach & Scale
Largest
mobile
retail
supply
chain
across the
region
12
Sales and
operations
across 70
countries
90
Distributors
23,500 Telco
Outlets
Operator
relationships
MEA
Enterprise
support
function
dedicated
for business
users
Business mobility execution in UAE
Joint Nokia & Etisalat
collaboration and Mail for
Exchange campaign
Nokia & Etisalat
• Joint management collaboration with
Etisalat
• Joint media activities
• Joint collaboration in ICT Forums / Gitex /
MECOM
• Etisalat B2B Team equipped with Eseries
• Commercial training on Nokia Business
Solutions
• Etisalat My Business Plan
13
Nokia Devices with Etisalat My Business
Plan
14
Full enterprise support –
1. Milcom has experience in integrating mobility solutions across enterprises
2. Dedicated Support for NOKIA’s business customers delivering resolution to technical
cases in the shortest time possible
3. Streamlined process to ensure customers are contacted and assisted immediately
4. Specialized Presales support to help drive and assist sales initiatives.
5. Professional Post sales support to improve customer retention and provide proper
upgrade paths to new devices.
6. The support service is open to any business customer and not just Operators.
7. Milcom aims at assisting customers with real, industry knowledge of mobility and to
provide customers with valuable knowledge of NOKIA’s business solutions.
15
Looking Ahead:
Microsoft Nokia Joint Development
Roadmap
•
•
•
•
Communicator
•
Mobile Java
application
Mail for
Exchange 3.0
•
Communicator Mobile
1.0
Optimized browser
access to SharePoint
2010
•
•
•
•
•
Mail for Exchange in Nokia
Mail 3.0
Office Mobile 2010
•
•
Communicator Mobile
2.0
View and edit documents with Word, Excel and
PowerPoint
Client for SharePoint mobile access
System Center Configuration Manager
2012
•
•
Managing compatible Nokia devices with System
Center
Nokia to have same management features as
WP7
New User Experiences for Future Nokia
Devices
•
•
Designed to truly optimize the phone as a
productivity tool for today’s mobile professionals
Leveraging the unique capabilities of both Nokia
and Microsoft
Thank You!