Transcript ASHA – Hope for Farm Prosperity

ASHA – Hope for Farm Prosperity
ICT based Agribusiness services
Government of Assam initiative
[email protected]
ASHA
Web portal: www.assamagribusiness.nic.in
• Goal:
Empowerment and
well being of Farmers
and other partners of
Farm Sector /
Agribusiness and
increased livelihood
opportunities
ASHA objectives
• To provide one umbrella platform for Farmers,
Government Functionaries, Knowledge Institutions and
all other Agribusiness partners for easy, reliable,
efficient and cost effective communication and
facilitate elimination of hunger and poverty.
• To provide knowledge access to Farmers and other
partners of Agribusiness.
• To harness the investments on Knowledge Institutions
• Strengthen Farm Chain
• Entrepreneurship Development
• Capacity Building of all partners and stakeholders
• Complementing the traditional extension
ASHA Agribusiness Service Sectors
Farm Sector –
comprising
Agriculture
Horticulture
Animal Husbandry
and Veterinary
Fishery
Sericulture
Farm
Sector
ASHA- Target Group
• Farmers / Producer Organizations
• Government Functionaries
• Scientists / Technologists
• Bankers
• Institutions
• Civil Society
• Corporate / Traders
ASHA- Services (illustrative list)
Scientific Production
Practices
Agribusiness News
Credit and Banking
Corporate Corner
Market Price
Events
Insurance
Agribusiness
Institutions
Weather
Contact Numbers
Marketing
Laws and policies
Environment
Success Stories
Processing
Export and WTO
Schemes
Producer
Organizations
Technology
Statistics
Trainings
NGOs/ SHGs
Entrepreneurship
Buy and Sell
Crop / Enterprise
Guide
Research and
Development
Institutions
Quality Certification
Project Profiles
Ask Expert
Disaster Management
Consultancy
Employment
ASHA: Service Delivery Mechanism
• Community Information
Centres (CICs) located in
219 Community Rural
Development Blocks of the
state.
• CICs are set up
Government
• The services are nominal
user fees based, while
orientation is being
offered on free of cost.
Framework & Photo gallery
For Framework : Please visit
www.assamagribusiness.nic.in/framework.doc
For Photo gallery:
Please visit :www.assamagribusiness.nic.in/pgallery.htm
ASHA Partners
• Farmers and Producer Organisations
• Government of Assam Departments- Agriculture, Animal
Husbandry and Veterinary, Fishery, Sericulture, Industry and
Commerce, Information Technology, Soil Conservation, Irrigation,
Panchayat and Rural Development, Welfare Plain Tribes and
Backward Classes, Minorities Welfare and Development and
several others.
• Government of India- MCIT (NIC), MoA (SFAC), NEC
(NERIWALM)
• R & D and other Institutions: Assam Agricultural University,
Jorhat, ICAR Institutions, Universities, IIE Guwahati, AASC and
several others ( in process).
• Financial Institutions: NABARD Assam and RRBs; SBI Assam
• Corporate
• Community Information Centres: located in 219 Community
Development Blocks.
• Panchayat Raj Institutions and Civil Society - NGOs.
• Media
ASHA Guidance and Other Partnerships
Prof.M.S.Swaminathan,
Chairman, National Commission on Farmers, Government of India
and
Chairman MS Swaminathan Research Foundation, 3rd Cross road,
Institutional areas, Taramani, Chennai – 600 113, India
Email id: [email protected];
Website: www.mssrf.org
Other Partnerships:
• Open eNRICH –
a joint initiative of NIC and OWSA
• Mission 2007 Alliance under the
Chairmanship of
Prof.M.S.Swaminathan
ASHA
In house activities
Assam SFAC
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Assam Small Farmers’ Agribusiness Consortium (Assam SFAC) : is a Government of
Assam registered Society under Registration of Societies Act, 1860 having a mission
objective of
“Maximization of Farmers' farm income with sustainability in Farmer-GovernmentBank-Institution & Private (FGBIP) partnership in a business model and generation of
more livelihood opportunities”.
For details visit- www.assamagribusiness.nic.in.
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Contact Address of Assam SFAC
Dr.M.Ariz Ahammed.The Chief Executive Officer
Assam Small Farmers’ Agribusiness Consortium
(Assam SFAC)
Agriculture Campus, Khanapara,
Guwahati -781 022 Assam, India
Email id: [email protected], [email protected]
CEO email Id:[email protected]
Tel.No.+91-361-2333560 / 2334240
Fax:+91-361-2333560
Web portal: www.assamagribusiness.nic.in
ASHA- in house activities (contd.)
• ASHA Portal Administrator
: Assam SFAC
• Server / Host
: NIC, MICT Govt.of India
• Content Development
: Assam SFAC
• Connectivity
: 219 CICs with VSAT + Kiosks
• Capacity building :
– Government Functionaries of Deptts.
• Agriculture, Animal Husbandry and
• Veterinary, Fishery and Sericulture.
– Assam Agricultural University Scientists.
– Civil Society, Farmer and Trader
representatives from each District.
– Local Self Governments (Panchayats)
• Promotion / Marketing of initiative
ASHA – Unique Features & Highlights
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Only portal offering services on five sectors of
farming under one umbrella.
Perhaps the only web portal which brought most
of GOI Ministries and State Departments related
to Farm Sector on one platform.
Only portal offering most of the schemes of GOI
and State Government, along with their guidelines.
Only portal offering modern cultivation /
management practices of a number of crops /
animals / enterprises from reliable sources.
Only portal offering the comprehensive list of
training institutions of Farm Sector in the Country,
while offering market information, Weather service
and statistics in the state of Assam.
Only knowledge centre based initiative offering
Buy And Sell And Employment Features.
The only portal offering wealth of information of
Assam State Farm Sector for the attention of
corporate and to facilitate Agri-business.
Initiative with a comprehensive framework for
implementation.
Involvement of Hon’ble Chief Minister, Hon’ble
Minister, Hon’ble MLAs, Panchayat Raj
Functionaries and Bureaucracy.
ASHA Feed back
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Very positive and overwhelming response from Farmers and Field level
Government functionaries despite their earlier digitally illiteracy.
local self Government Panchayat representatives are relating themselves
with the benefits of ICT.
Benefit to the scientific community (AAU) – Easy reach out to both
Government functionaries and farmers simultaneously, with almost no
cost
Confidence building among the Government functionaries to update their
knowledge & current events.
Transformation of CICs from Youth Computer Literacy Centres to that of
Community Knowledge centres supporting rural economy.
Agriculture Marketing network has been fully activated from its moribund
status.
Conscious Networking of Government Departments, Agricultural
University, Institutions, Bankers, Civil Society, Traders and Farmers for
synergy.
Transparency in organisational structures and activities of Farm Sector
related Departments and Institutions.
A sense of ownership of the initiative by Farmers, Government,
University, Finance Institutions, Civil Society, Traders and others with
participatory approach.
Learning Points
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Need to expedite the localisation of content.
Increased demand for ICT infrastructure, connectivity and capacities.
Need to expand the networking of institutions, corporate, local self
Governments and Civil Society.
Digitisation of knowledge by every institution and appropriate sharing
mechanism.
Existence of very large hidden demand for relevant knowledge and
information in the community.
need to study the growing information needs of farmers, government
functionaries, traders, Bankers and R & D institutions for farm
prosperity on regular basis and accordingly work out content
development.
Promotion is very essential for the success of ICT based services.
CIC initiative is financial sustainable with adequate arrangements and
initiative.
Given the magnitude of requirement there is a dire need for public –
partnership.
The local self Governments and stakeholders should be members of CIC
management committees.
The initiative is replicable, with suitable changes.
ASHA – As a Business
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Date of Launch of the ASHA service
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30th May 2005
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Farmers enrolled as on 30/11/2005 (in 5 months)
:
4000 (approx.)
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User Fees collected by Community Information Centres : > 3 lakh Rs. (+0.3 million Rs.)
Number of hits as of December 2005
: > 44,000
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Target per CIC (2005-06) : 5000 Farmers
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Facilities to a Farmer member of Standard
Blue Card Annual Holder (Rs.100) :
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10 telephonic responses / month
12 hour free internet surfing
25% rebate on printing services.
ASHA -Vision
• To reach out to 3000- 5000 farmers per CIC.
• Localisation of content.
• To develop an alliance / networking of
institutions of content and technology of common
interest
• To provide value added services in partnership
with Institutions and Corporate viz.,Buy and Sell,
Agri-Business etc.
• To expand the services through Private
Cybercafés / Computer Centres; proposed
Common Service Centres and Knowledge centres
of Ministry of CIT and Panchayat Raj GOI
respectively to villages.
Sustainability
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Connectivity and Infrastructure:
– Needs improvement both in quality & quantity
Content and Services:
– Need for institutional mechanism both at national level and at local level.
– Localization of content.
– Reliable access to latest Web & ICT technology Services.
Care and Support:
– Institutionalization of CICs and Kiosks as official delivery channels and
integration with NeGP, RTI Act and PPP models with strengthen the
initiative.
Coordination:
– need for proper management structure at local, district, state and centre
levels.
Capacity
– Building-organised decentralised training arrangement with Master
Trainers.
Promotion / Marketing of initiative is very critical.
Flow of Resources
Visit ASHA Web portal
www.assamagribusiness.nic.in
Together we can make
a difference
Thanks
[email protected]
[email protected]