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A Digital Agenda for Europe
Ken Ducatel
Head of Unit
DG Information Society & Media
European Commission
Regions for Economic Change
21 May 2010
The 7 challenges
of the Digital Agenda
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Fragmented digital markets
Lack of interoperability
Rising cybercrime and low trust in networks
Lack of investment in networks
Insufficient research and innovation efforts
Lack of digital literacy and skills
Fragmented answers to societal challenges
••• 2
Virtuous cycle of the digital economy
1. Fragmented digital markets (i)
Music single downloads per quarter (in millions)
350,0
300,0
250,0
200,0
150,0
100,0
50,0
0,0
Q1
Q3
Q2
2005
Q4
Q1
Q3
Q2
Q4
Q1
Q4
USA
Q1
Q3
Q2
2008
2007
2006
Europe
Q3
Q2
Asia
Q4
Q2
Q1
2009
1. Fragmented digital markets (ii)
Only 8% of online shoppers online buy from another country
60% of cross-border internet shopping orders fail due to technical or
legal reasons
The eCommerce potential
40%
35%
30%
25%
20%
15%
10%
5%
0%
Individuals
Enterprises
Purchaising online
Purchaising cross border
Online
Purchasing
Cross-border Online
Purchasing
Source: Eurostat, ICT surveys. Reference year: 2008
• Estimated value of online transactions: more than 100 billion €
••• 5
2. Lack of interoperability
• Weaknesses in standard setting, public
procurement and coordination between
public authorities means that ICT
products and services do not work
together as they should.
• Internet is the best example of the power
of technical interoperability
Europe needs to catch up with fast-moving
technology markets
3. Rising cybercrime and risk of low trust in
networks
• 80 to 98 % of all circulating e-mail
traffic are spam
• Cyber attacks increasing and often
motivated by financial or even
political purposes
Europeans will not embrace
technology they do not trust
4. Lack of investment in networks
Figure 4: Fibre to the Home (FTTH) penetration in July 2009
16,00%
14,00%
12,00%
10,00%
8,00%
15%
12%
6,00%
4,00%
2,00%
0,00%
1%
2%
Europe
USA
Japan
Korea
5. Insufficient research and innovation efforts
Total ICT R&D spending in billion € (2007)
100
80
60
40
20
0
EU
USA
Regular Internet use in EU regions (2009)
6. Lack of digital literacy skills
1/3rd Europeans never
used the internet
Income, age and education all play a role
••• 11
Digital skills distribution in EU regions (2009)
7. Missed opportunities in addressing societal
challenges
• Almost 20% of electricity consumption
worldwide is used for lighting. About 70% of this
(14% of total emissions) can be saved by using
ICT-controlled low energy lighting
• MS are adopting diverging and non
interoperable e-Health solutions
• Complexity in the licensing system hinders
digitisation of Europe’s recent cultural heritage
• In 2009, only 38% of EU citizens used the
internet for accessing eGovernment services,
compared to 72% of businesses.
The Digital Agenda and Regions
1. ICTs as a general platform for innnovation and
economic development
2. ICTs for tackling societal issues - ageing,
health care delivery, reducing carbon footprint
3. ICTs for inclusion and participation - based on
digital literacy
4. ICTs for efficient and open government
5. Ultrafast broadband a key enabler of smart,
sustainable and inclusive growth
1. Economic Growth:
A vibrant Digital Single Market:
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Opening up access to content: by simplifying copyright
clearance, management and licensing.
Making
online
and
cross
border
transactions
straightforward.
Building digital confidence: strengthen citizens' rights and
enhance their digital awareness and confidence e.g. by
Issuing a digital code summarising the rights of citizens in the
online world in a clear and accessible way.
Proposing an EU-wide online dispute resolution system for
eCommerce transactions, so that consumers know where to go
when things go wrong
Reinforcing the single market for telecommunications
services
••• 15
Interoperability for innovation, growth &
open and efficient government services
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Boost competitiveness and innovation by enhancing
interoperability of devices, applications, data repositories,
services and networks by
….
Promoting interoperability between e-administrations by
adopting European Interoperability Strategy and Frameworks in
2010
Issuing guidance on the link between ICT standardisation and
public procurement so as to promote efficiency and reduce
technological lock-in.
ICT for enhancing digital literacy,
skills and inclusion
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Background or skills should not be a barrier to taking part in the
Digital Society. But today, 30% of Europeans have never used the
internet, while Europe could lack 700,000 IT jobs by 2015.
To tackle these problems, the Digital agenda will:
Propose digital literacy and competences as a priority of the
European Social Fund.
Propose by 2012 an EU-wide certificate for e-skills, like the common
“EUROPASS” CV classification,
Take measures to ensure that websites providing public services
are accessible to all citizens, including the elderly and persons with
disabilities.
7. ICT-enabled benefits for EU society
Help Europe face challenges such as supporting an ageing society,
climate change, improving transportation efficiency and
mobility, empowering patients and ensuring the inclusion of
persons with disabilities:
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Ensure adoption by 2011 of a common methodology for the
ICT sector to report its greenhouse gas emissions
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Set-up wide-scale pilot actions to give Europeans secure online
access to their medical health.
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Define a minimum set of health information to increase safety
and medical assistance to Europeans, for instance in an
emergency abroad,.
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Propose a sustainable financing model for the EU public digital
library Europeana to improve online access to the European
cultural heritage.
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Make e-Government an everyday convenience for European
citizens and businesses by establishing a list of common crossborder services that allow businesses and citizens to operate
independently or live anywhere in the EU.
4. Ultrafast broadband a key
enabler of smart, sustainable and
inclusive growth
The Europe 2020 initiative has set the target of bringing:
“basic broadband to all Europeans by 2013 and to ensure that, by 2020,
(i) all Europeans have access to much higher internet speeds of above
30 Mbps and (ii) 50% or more of European households subscribe to
internet connections above 100 Mbps.”
To get us on track for these targets the Commission will adopt a
broadband package in 2010 to :
• lay out a common framework for actions at EU and Member State level,
• explore how to attract capital for investments through credit
enhancement (backed by the EIB and EU funds),
• open the way to stimulate wireless broadband in the EU through an
ambitious European Spectrum Policy Programme for efficient radio
spectrum management
• encourage investment in competitive Next Generation Access networks
by issuing clear regulatory guidance.
••• 19
February 12, 2010
Key actions for Member States
• Developing National Broadband Plans by 2012
– Coverage, speed and take-up targets
• Measures to facilitate broadband investments
– Involving potential investors in civil engineering works
– Clearing rights of way
– Mapping of passive infrastructure
• Better absorption of Structural and Rural
Development Funds
Structural Funds in ICT
• Rolling out broadband and exploiting ICT use in the
public and business sectors - is slower than average with
uneven performance
• General absorption rate of structural funds: 27.1%
• Absorption rate for broadband infrastructure: 18.1%
– Marked differences exist between convergence and
competitiveness regions, with 10% and 59% of the funds
allocated to projects respectively,
• Absorption rate for ICT applications and services: 22.1%
– Differences between convergence and competitiveness
regions: SI: 86%, BE: 73%, PT: 47%, PL: 26%