Transcript Lean Thinking

Lean Thinking
Week 2
Agenda
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5:30 – Team Stand Up
5:40 – Lean Thinking
6:00 – Activity: Brainstorming
6:45 – Activity: Market Research
7:25 – Review
Objectives
• Introduce Lean Thinking Model
• Exposure to Market Research
Techniques
Review Stand Up
• Called Stand Up because you stand up
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during the meeting - everyone!
A Stand Up starts every session with
teams (in person or virtual)
Timeboxed meeting (ends on time)
Lean Thinking
• Speaker Name:
• Title
• Credentials
Why do Startups Fail?
“The vast majority of startups
fail NOT because they could
not build a great product or
technology, but because no
one wanted the product!”
— Steve Blank
What is Lean Thinking?
A combination of the Lean Startup Model
and Design Thinking, two strategies of
approaching product design and
development.
Lean
“Lean” refers to a set of
methodologies that expose the
relationship between what you
think about a product and what
is true about that product
Why Lean?
Why is it important to apply
Lean Thinking to this
program?
Feedback Loop
Lean Thinking
Lean Doing
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Testing our assumptions about everything: the
user/customer, the problems, the needs
Speaking to real customers as much as
possible
(moms and friends don't count – unless they
are your customer)
Learning as much as we can about our market
and our business quickly
Making consistent, incremental steps toward
“launching” our business with an iterative
approach
Courtesy: Launchbit - Launch your Startup
Applying Lean Thinking
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Brainstorm Science Education problem
Hypothesize a solution to the problem
Test what you think is true about the
problem and solution by talking to potential
users
Validate every aspect - problem, solution,
product, market
Find and validate a viable business model
Build a minimum viable product (your app)
Enter Lean
Test the Assumptions about
User – Problem – Solution
• Who is the user/customer?
• What is their problem or unmet need?
• What is solution?
Activity: Brainstorming
• Set a clear goal
• Timebox session
• Appoint a person to record ideas •
Scribe
Rules of Engagement:
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Write down main ideas
Piggy-back ideas
NO criticism of any idea
DO NOT evaluate an idea
Brainstorming
Find the Brainstorming tab
in your team’s
Technovation Workspace
on Google Docs
Get Ready to Research
• Group the ideas by subject/topics
• Write a problem statement
• Brainstorm possible solutions to
the problem statement (record
in Workspace)
Problem / Solution
Find the Problem/Solution tab
in your team’s Technovation
Workspace on Google Docs
Market Research
Think of:
• People who might have this problem
• Online communities that would be
interested in a solution to the problem
• Other solutions designed to solve the
problem (may or may not be software)
• Companies that sell other stuff to
prospects
Market Research
Find the Market Research
tab in your team’s
Technovation Workspace
on Google Docs
Reminder:
Weekly Reflections
• What did your team like about this
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week?
What challenges did your team have
this week?
Anything else your team would like to
share?
Technovation Challenge
Google Group
Share with us on
Twitter & Facebook
Tweet us: @_technovation_
#technovation
Like us on Facebook:
Technovation Challenge
Ongoing Offsite Activities
• Learn App Inventor
• Continue to do market research