Transcript October 2008 Ad Impact

Small Business Survey
January 2010
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Summary of Findings: Computer and
Online Data Security
•
•
•
Nine out of ten small businesses are concerned with computer and online
data security.
 Larger firms are more concerned than smaller firms.
 Newer businesses are more concerned than firms that have been in
business for a while.
Online computer security threats are a greater concern than wireless
security threats to small businesses owners.
Similar to how wireless security threats are addressed, smaller firms are
more likely to install software to tackle wireless security threats, while the
larger small businesses are more likely to block access to certain Web sites
and hire people to handle the security.
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Concern with Computer and Online Data
Security
Nine out of ten small businesses are concerned with
computer and online data security.
Larger firms are more concerned than smaller firms.
Newer businesses are more concerned than firms that
have been in business for a while.
34% rated their
concern a “10”
MEAN: 7.9
(“Don’t Know” is not shown)
BASE: Respondents who use a computer for
business-related activities (n=1,008)
(May not equal 100% due to rounding)
Q.27 Using a scale from 1 to 10, with 1 meaning “not a concern at all,” and 10 meaning a “major
concern,” how concerned are you about computer and online data security for your business?
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Addressing Online Computer Threats
(Multiple responses allowed)
Similar to how wireless security threats are
addressed, the smallest of the firms are more
likely to install software to tackle wireless security
threats, while the larger small firms are more
likely to block access to certain Web sites and hire
people to handle the security.
No. of Employees
Install software
Block access
Have employee handle
Hire outside consultant
2-10
90%
31%
16%
13%
11-25
89%
36%
29%
25%
26-50
83%
45%
38%
27%
BASE: Respondents who use a computer for business-related activities (n=1,008)
Q.28 Which, if any, of the following steps have you taken to help keep your business safe
from online computer threats?
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Reasons for Not Taking Precautions
Against Online Computer Threats
• Many small businesses say they have not taken precautions
against online computer threats because they don’t feel it’s an
issue. Reasons given for not taking precautions include:
1.
2.
3.
4.
5.
6.
Don’t think it’s an issue with our business – 44%
Too expensive – 14%
Reliability of software to provide security – 14%
Didn’t know we should take precautions – 12%
We use a Mac – 7%
Other – 9%
BASE: Those who have not taken precautions against online computer threats (n=43)
Q.29 What is the primary reason you have not taken specific precautions against online
threats?
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Data Back Up
National Data
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Summary of Findings: Data Back Up
•
The smallest businesses tend to back up their data less frequently than the
larger small businesses. Perhaps this is due to their relative size; smaller
firms generate less data that needs to be backed up.
•
The smallest businesses are more likely to back up data onsite using easily
accessible and fairly inexpensive methods.
•
Data indicates that even though small businesses say it’s important to be
able to recover data in the event of a disaster, realistically, the degree to
which it is important is positively correlated to IT budgets; the lower the
budget the lower the importance. This finding, in turn, indicates that
recovery of data is not an IT priority (as it relates to budget).
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Frequency of Backing Up Business Data
The smallest businesses tend to back up
their data less frequently than the larger
small businesses. Perhaps this is due to
their relative size. Smaller firms generate
less data that needs to be backed up.
BASE: Respondents who use a computer for business-related activities (n=1,008)
Q.30 How often do you back up your business data?
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Method of Backing Up Business Data
Smaller businesses are more likely to back
up data onsite using easily accessible and
fairly inexpensive methods.
*
* Less than 0.5%
BASE: Respondents who use a computer for business-related activities (n=1,008)
Q.31 How do you back up your business data?
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Reasons for Not Backing Up Business Data
• More than half of the small businesses say they have not taken
any action to back up their business data because they don’t feel
it’s an issue. Reasons given for not taking action include:
1.
2.
3.
4.
5.
6.
7.
Don’t think it’s an issue with our business – 56%
Didn’t know we should take precautions – 17%
Too expensive – 7%
Reliability of software to provide security – 7%
Don’t have enough time/too busy to check it out – 7%
Other – 5%
Don’t know – 1%
BASE: Use a computer at work AND do not backup data (n=75)
Q.32 What is the primary reason you have not taken specific actions to back up data?
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Importance of Recovering Computer Data
The bar chart to the right of the pie chart indicates that even though small businesses say it’s important to be able to
recover data in the event of a disaster, realistically, the degree to which it is important is positively correlated to IT
budgets; the lower the budget the lower the importance. This finding, in turn, indicates that recovery of data is not an
IT priority (as it relates to budget).
60% rated this a 10 (“extremely important”)
BASE: Respondents who use a computer for business-related activities (n=1,008)
Q.33 How important would it be for your business to recover computer data in the event of a
disaster (on a scale from 1 to 10)?
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Summary of Findings: Computer and
Online Data Security
•
•
•
Two-thirds (65%) of small businesses are concerned about computer and
online data security for their business (rated 8, 9 or 10 in importance on
10-point scale).
Of interest is that about 10% of small businesses indicate they are not
concerned about computer and online security threats, but only about 3%
have not taken steps to address security.
Installing software, such as spam filters or antivirus protection, is the
primary method of security for small businesses, with 89% of small
businesses indicating they have installed software.
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