Transcript Creative Europe : a new philosophy for European cultural

Creative Europe : a new
approach to European cultural
and creative funding
Fabien Miclet
European Music Office
The European Music Office
 Brussels-based
non-profit
association
working for the music sector at European
level, 16 members in 11 countries (Ex: ICEC)
 Key missions: foster circulation of
European music artists and repertoires,
information on music in EU policies,
development of professional organisations
in the European music sector.
 Secretariat of the European Platform on
the Potential of Cultural and Creative
Industries.
Creative Europe: The European
Commission’s proposal (11/2011)
 New structure: Merging 3 existing Programmes (Culture, MEDIA, MEDIA
Mundus) and creating new tools.
 New objectives : Strengthening the competitiveness of the cultural and
creative sectors ‘with a view to promoting smart, sustainable and inclusive
growth’ (+linguistic and cultural diversity).
 A larger proposed financial envelope : EC suggests budget of € 1.8 billion
for 7 years (37% increase compared to 2007-2013 funding).
Why this new Creative Europe
Programme?
 Role of the political context
 EU 2020 strategy: smart, sustainable and inclusive
growth
 Budget negotiations: tough climate, focus on priorities
 Choice to move focus from citizenship and intercultural
dialogue to more ‘cost-efficient’ topics such as
strengthening the competitiveness of the cultural and
creative sectors. ‘Priority to results’.
 ‘European added value’
Why this new Creative Europe
Programme?
 New challenges identified by the
European Commission
 Fragmentation of the EU market for
cultural works
 Digital economy: necessity to adapt to new
consumer practices
 Financing gap for cultural and creative
businesses and organisations
 Lack of figures to clearly identify the
problems
 ‘Culture Programme’ not adapted to all
sectors
What are the main features of the
Programme?
 New architecture: an ‘umbrella’ Programme
 3 ‘Strands’ : Culture (30%) / Media (55%) / New ‘Cross Sectoral’
Strand (15%)
 Brings together MEDIA and Culture contact points
 Simplification of calls and procedures
What are the main features of the
Programme?
 Priorities in the legal basis:
 ‘Promote the transnational circulation of cultural and
creative works and operators and reach new
audiences in Europe and Beyond’
 ‘Strengthen the financial capacity of CCS, in particular
SMEs’
 ‘Support transnational policy cooperation in order to
foster policy development, innovation, audience
building and new business models’
What are the main features of the
Programme?
 New tools and measures:
• Cross-sectoral Strand
 Financial guarantee for small operators
 Data collection funding
• Culture Strand
 European ‘Platforms’
 Support to international touring
• MEDIA Strand
 Increased support to cross-border distribution of films, coproductions
 Support to new business models and capacity-building
The Cultural and Creative Sectors
Guarantee facility
 Objectives:
 Creating a guarantee fund for banks in order for cultural and creative
SMEs to have an easier access to credit, to take risks and innovate.
 Providing capacity building (knowledge on CCIs) to the banks
 Increasing the geographical spread of banks willing to work with
cultural and creative SMEs
 EC projection: € 200 m of guarantee could trigger more than € 1
billion worth of loans
 Long term objective : a permanent change of mentality among banks
towards cultural and creative industries
The Cultural and Creative Sectors
Guarantee facility
 How will it work?
 Managed by European Investment Fund (EIF)
 A network of banks in all 27 countries working with the instrument
 Banks will propose portfolios of guaranteed loans directly to
operators willing to access credit (up to 1 million euros)
 The fund would cover potential bank losses up to 70% per loan (max.
25% per portfolio)
 The banks will receive training to understand the ‘risk profile’ of the
sectors (intangible assets, market gaps)
 Accessible to cultural and creative SMEs and not-for-profit
organisations fulfilling the objectives of Creative Europe
 Complementary to grants
Next steps for the adoption of the
Programme
 Proposed: + 37%, 1.8 billion
 Budget summit February 2013:
transversal cuts ( +18 %?)
 1st semester 2013: ‘Trilogue’
 Objective: agreement before
the end of the Irish presidency
 Calls: September/October 2013
 Eligibility period: from 1st
January 2014 onwards
Example of potentially eligible project:
E.A.R (European Artists on the Rise)
 Culture Strand: European ‘Platforms’
 Network of concert venues in Europe (ex: Sala
Apolo)
 Objectives: reward risk-taking, increase visibility
and cross-border mobility of European music
talents
 Europa Cinemas model: ‘bonus’ system, ‘label’
 Long-lasting effects
 Panel at Primaverapro on 24/05
Thank you
[email protected]
www.emo.org