Transcript Reputation Matters! Managing Reputation Risk!

Leading through Best Practices
Presenter:
Naveed A. Khawaja
Chief Operating Officer
English Biscuit Manufacturers (Pvt.) Ltd.
Date: November 6, 2008
The History of EBM
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English Biscuit Manufacturers (Pvt.) Ltd. was
established as a joint venture company in 1965 with the
name of PEEK FREANS PAKISTAN LIMITED
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In 1966 the UK sponsor company was renamed as
Associated Biscuits International Limited (ABIL), while
the venture was renamed to English Biscuit
Manufacturers (Pvt.) Ltd., which stands to date
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EBM started manufacturing and marketing of world
famous Peek Freans range in 1967 in order to provide
Pakistani consumers with good quality, nutritious and
hygienically packed biscuits
The History of EBM

EBM enjoys the distinction of being the 1st food
company in Pakistan to promote biscuits as “food
between meals” that are healthy and nutritious
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True to its corporate claim of 'The Legend Leads', EBM
has led the biscuit industry in Pakistan for over 40 years
by providing innovative and high quality biscuits
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The trade mark Pied Piper made its mark about 35 year
ago, but it still remains in the hearts, minds and souls of
the people
Our Vision
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To be recognized as a LEADING and PROGRESSIVELY
FORWARD looking FOOD COMPANY, providing the best
quality products to everyone in Pakistan
Our Philosophy
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Transform EBM into a Living Institution with a Body, Mind
& Soul that is recognized as a good corporate citizen due to
its core values as Open minded, transparent & responsibly
delivering consumer satisfaction with a sprit to excel
Core Values
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We believe in integrity, transparency and
commitment as our cultural ethos
We continually adhere to the highest
standards of hygiene & ecology
We believe in governance with a human
face
We protect and promote the cause of the
environment
We emphasize on employee welfare
We believe in leading and innovating in all
aspects of the business
EBM – An Organization that Truly Believes in the
Triple Bottom Line
The idea behind the Triple Bottom
Line (TBL) paradigm is that a
corporation’s ultimate success or
health should be measured not just
by the traditional financial bottom
line, but also by its social and
environmental performance.
These 3 bottom lines are classified
into:
• People (Social)
• Planet (Environment)
• Profits (Economic)
Leadership & Innovation
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The pioneers of packaged biscuit manufacturing in
Pakistan and country’s leading manufacturer of biscuits
& cookies since 1967, with an annual sales volume and
production capacity in excess of Rs. 7.5 billion and
80,000 tons respectively

True to its corporate claim of 'The Legend Leads', EBM
has led the biscuit industry in Pakistan for over 40 years
by providing innovative and high quality biscuits

EBM manufacturers and markets its biscuits under the
name of “Peek Freans”. a household name, people
blindly believe in the quality of the products made under
this brand. The Peek Freans Pied Piper today is the most
popular icon in the industry leading biscuit lovers to
experience one superb product after another
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The brand signifies “trust, confidence and
wholesomeness” for consumers
Leadership & Innovation
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Most of the brands are recognized as the “firsts”
of the industry and enjoy market leadership
positions in their respective segments
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Rio – was the first of its kind product to enter the local
sandwich cream segment of Pakistan offering children the
value proposition of two creams in one biscuit
Peanut Pik is the first packaged peanut biscuit in Pakistan
Peanut Pista is the first and only peanut and pista product
available
The uniqueness of Peek Freans Party lies in the fact that
it is the first and only biscuit in the market with the unique
and tasty combination of peanuts and raisins
EBM has the distinction of being the 1st company in
Pakistan to introduce sandwich cream biscuits to the local
market through Peek Freans Chocolate and Lemon
Sandwiches back in 1974
Leadership through a “high volume / low margin
strategy
Leadership & Innovation
Major investments in excess of Rs 2 billion to
increase production efficiencies, reduce wastages,
increase employment opportunities, develop human
capital & minimize cost through economies of scale
Sense of Responsibility
towards Consumers
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Ensuring Quality & Affordability
 No compromise on product quality
 Focus on improving internal efficiencies & economies of scale
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Offering the best Quality & Taste
 Adherence to International Quality Standards
 PSQCA certification marks
 Manufacturing & Expiry dates
 Ingredients details
 Calorie counts
 Do Not Litter signs
 Consumer Help Line (UAN nos.)
Sports & health
Vitality
Humanity
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EBM does whatever it takes to uplift the lives of the most
deserving people around us not as an obligation but as a
responsibility of good governance
Sponsoring the
Blind Cricket
Tournament
since the last
7 years
Sponsoring
participants of
Para Olympics
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In-house EBM
literacy
program by
the name of
Ujala
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Jail literacy
program for
educating
adults
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Adoption of
schools in
Korangi
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Providing
Technical &
Infrastructure
support to
improvised
schools
catering to
2,000 children
Caring Corporate Citizen
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Primary focus of Corporate Social Responsibility (CSR)
initiatives on 3 key areas:
HEALTH
EBM
EDUCATION
SPORTS
Responsibility towards the
Nation
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Company contributes over Rs. 850 million to
the National Exchequer in the form of Taxes &
Duties
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Clubbed in the Elite group of highest taxpayers of the country
Provides Employment (direct & indirect) to
over 2,600 people
Our Achievements through
Best Practices
Awards & Certifications
Awards & Certifications
Awards & Certifications
Awards & Certifications
Awards & Certifications
Awards & Certifications
Awards & Certifications
Awards & Certifications
Best Practices Reflected in Business Growth
31%
5,900,000
31%
5,577,582
5,400,000
4,900,000
48%
4,400,000
4,244,828
3,900,000
3,065,518
3,400,000
81%
2,900,000
11%
2,400,000
2,074,804
1,900,000
1,400,000
900,000
1,028,578 1,144,607
'01 - 02
'02 - 03
'03 - 04
'04 - 05
'05 - 06
'06-07
How did we Achieve all
that?
Power
Of
Vision
Our Philosophy
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Food is “RIZK”
What we offer is Trust & Confidence
An IBADAAT
“PAKEEZGI” – A company ethos
What is the concept of PAKEEZGI for us at EBM?
 Innate realization that the Food we offer, MUST be of the
highest Quality
 Hygiene at the work-place
 In our THOUGHTS
 In our ACTIONS
 In having a SENSE of RESPONSIBILITY and the HEART
to do what’s right
Any Questions
THANK YOU