Transcript Creators Publish web pages, write blogs, upload videos to

Internet Use
By Age Group
Source: Business Week
Forrester Data
June 2007
Compiled by: The Haefer Group, Ltd.
HG
Introduction
Realizing that we all have ‘more than enough’ on our plates as far as dealing with the current, The
Haefer Group compiled these trends from Business Week magazine in June 2007. The trends relate
to the use of the Internet, by age group – as young as 12-17 years old.
There has been much discussion regarding the influence of technology on the Association
community’s core competency of providing information to our members. We now know what a threat
and conversely opportunity the Internet has been with regard to our management of information.
We believe in examining these trends that the next great impact of technology will be to another core
competency of our community – networking, peer counsel and social networking. These trends are
fascinating, at the same time frightening.
For the most part our members are Gen X, Younger & Older Boomers, and Seniors. While the
differences between Gen X and the rest are notable, the real difference for social networking comes in
looking at the Gen Y’s and those younger. This came home to me as I watched the coverage of the
horrible events at Virginia Tech. And how this newest group relied on technology to reach out and to
mourn.
Let’s not get caught unaware… start introducing this information to you senior staff and boards!
Sue
Susanne Connors Bowman
Co-Owner
The Haefer Group, Ltd.
703-620-9315
www.thehaefergroup.com
[email protected]
HG
Creators
Publish web pages, write blogs, upload videos to sites like You Tube
40%
37%
34%
35%
30%
30%
25%
19%
20%
15%
12%
10%
7%
5%
5%
0%
Young Teen
12-17
HG
Source: Business Week Forrester Data June, 2007
Youth
18-21
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Critics
Comment on blogs, post ratings and reviews
40%
37%
34%
35%
30%
25%
24%
25%
18%
20%
15%
15%
11%
10%
5%
0%
Young Teen
12-17
HG
Youth
18-21
Source: Business Week Forrester Data June, 2007
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Collectors
Use Really Simple Syndication (RSS)
and tag web pages to gather information
20%
18%
18%
16%
16%
16%
15%
16%
14%
12%
11%
11%
10%
8%
6%
4%
2%
0%
Young Teen
12-17
HG
Youth
18-21
Source: Business Week Forrester Data June, 2007
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Joiners
Use social networking sites
80%
70%
70%
57%
60%
51%
50%
40%
29%
30%
15%
20%
8%
6%
10%
0%
Young Teen
12-17
HG
Source: Business Week Forrester Data June, 2007
Youth
18-21
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Spectators
Read blogs, watch peer-generated videos and listen to podcasts
70%
59%
60%
54%
49%
50%
41%
40%
31%
26%
30%
19%
20%
10%
0%
Young Teen
12-17
HG
Youth
18-21
Source: Business Week Forrester Data June, 2007
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Inactives
Are online, don’t participate in any social media
80%
70%
70%
61%
60%
54%
50%
42%
40%
34%
30%
17%
21%
20%
10%
0%
Young Teen
12-17
HG
Youth
18-21
Source: Business Week Forrester Data June, 2007
Gen Y
22-26
Gen X
27-40
Young
Boomers
41-50
Older
Boomers
51-61
Seniors
62+
Young Teens
Age 12-17
60%
51%
49%
50%
40%
34%
30%
34%
24%
20%
11%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Youth
Age 18-21
80%
70%
70%
59%
60%
50%
37%
37%
40%
30%
17%
16%
20%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Gen Y
Age 22-26
70%
57%
60%
54%
50%
40%
34%
30%
30%
21%
18%
20%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Gen X
Age 27-40
50%
41%
42%
40%
29%
30%
25%
19%
20%
16%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Young Boomers
Age 41 to 50
60%
54%
50%
40%
31%
30%
18%
20%
15%
12%
15%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Older Boomers
Age 51 - 61
70%
61%
60%
50%
40%
26%
30%
20%
15%
16%
7%
8%
10%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives
Seniors
Age 62+
80%
70%
70%
60%
50%
40%
30%
19%
20%
10%
11%
11%
6%
5%
0%
Creators
HG
Source: Business Week Forrester Data June, 2007
Critics
Collectors
Joiners
Spectators
Inactives