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e-Learning Change Management
E-Learning & Change Management
An Integrated Change
Management Approach
at Motorola University
Cyndee M. Muska
Motorola University
Global Internet Marketing &
Change Management Manager
[email protected]
e-Learning Change Management
The Value of Intellectual Capital
“Once a company gains a
knowledge-based competitive
edge, it becomes ever easier for it
to maintain its lead and ever harder
for its competitors to catch up.”
Quinn, Anderson & Finkelstein,
Harvard Business Review
March 1, 1996
e-Learning Change Management
Motorola’s Corporate Learning Policy
“All employees are challenged to continuously learn, develop cuttingedge skills, and execute that knowledge faster than any of its
competitors.”
-- Chris Galvin, CEO Motorola
Every Motorolan has the opportunity to participate annually:
• 30 hours of performance excellence team learning
• 10 hours of individual performance enhancement learning
•E-Learning will be adopted & implemented as a key initiative:
• By 2001, at least 30% of all knowledge will be delivered through
e-learning.
• By 2003, 50% or more of all knowledge will be delivered
through e-learning.
e-Learning Change Management
Our Primary Goal in Support of the
Corporate Learning Policy...
Create a behavioral shift in the
way all Motorolans learn and
share knowledge globally.
e-Learning Change Management
What is Change Management?
“Change Management is about winning
the hearts and minds of people to bring
about transforming change.”
-- Dick Jelinek, Change Management Consultant
e-Learning Change Management
Building Motorola’s e-Learning Capability
Infrastructure
Product
Dynamic
Balance
People
Change Mgmt
Process
e-Learning Change Management
Managing the Change, the people……
Senior Business
Leaders
 Demonstrate Support
 Identify Opportunities
 Promote Pilot Programs
 Fund relevant Programs
Regional/Site Support
Mid-Level Managers
 Provide Learning
Environment
 Support Personal
Commitment
 Track/Report
 Participate in Pilots
Individual Learner
Utilize Motorola’s eLearning methodologies
as a natural way of
learning
New Hire Orientation
 Utilize e-Learning
 Become ‘agents of change’
 Educate Motorola Population
 Deliver Pilot Programs
 Offer Training Guidance
 Drive alignment w/biz goals
 Market programs &
capabilities
 Infrastructure Maintenance
e-Learning Change Management
Success Equals Balance &
Integration...
• Culture
• Champions
• Communication
• Change