Transcript Information

The Nature of Information
Higher Administration
ITFM
Outcome 1
Data and Information


Data = raw facts and figures which
have been collected and organised but
have not been processed ie it has not
been manipulated in any way to make it
meaningful
Information = data which has been
processed into a form to help people
make decisions
Types of Information
Information may take the following forms:


Quantitative – This type of information is easily counted or
measured. It is factual and is often in the form of numbers
eg Sales Figures, Salary costs, Production rates, Number of
people employed
Qualitative – this type of information is descriptive and is
concerned with opinions, attitudes and value judgements eg
where customers are required to rate the value of service
offered by a firm as Very good, Good, Poor
Types of Information


Primary – Information which is gathered first-hand
for a specific purpose. Primary Information is new
information eg questionnaires, interviews, surveys,
opinion polls
Secondary – Information that already exists. It has
been gathered for one purpose in the past but is
available for other uses. Eg Government statistics,
the Internet (WWW), Teletext, Trade Journals,
Consumer Surveys
Types of Information


Internal – This is information which is gathered
from the organisation’s own internal records. It is
concerned with what is happening within the
organisation.
External – This is information that is obtained from
outwith the organisation. External information may
be available from a range of sources, e.g.
government reports, trade journals, newspaper
articles, CD-ROM and the financial press.
Role and Importance of Info



Since the early 1980’s there has been a huge
growth in ICT
This has lead to many changes in the amount
of information available and the ways in
which it can accessed and communicated by
individuals
ICT involves Collecting, Processing and
Transmitting information by electronic means
Collecting, Processing and
Transmitting Information



Collecting by electronic means – by computer
(internal and external e-mail over computer
networks), the Internet, fax, voicemail, electronic
diary
Processing by electronic means – by computer
(using software packages such as Word Processing,
Spreadsheet, Database, DTP)
Transmitting by electronic means - by computer (email), the Internet, fax, voicemail, electronic diary
Increased Use of ICT
Within business organisations managers increasingly
look towards increased use and improvements in
ICT to improve their own efficiency, the efficiency of
other employees and the quality of decision making
within the organisation.
Advantages of increased Use
of ICT




increase in the volume of information which can be
accessed, processed and transmitted
increase in the speed and ease with which
information can be accessed, processed and
transmitted
increase in employees’ productivity
improvement in the quality of output of information
(accuracy and appearance)
Advantages of increased Use
of ICT



increase in employees’ motivation (the time spent
on routine, repetitive tasks is reduced)
increased opportunities to standardise the
collection, processing and transmission of
information within the organisation
flexibility in the use of equipment (computers can
be used to operate a range of software packages).
FEATURES OF GOOD
INFORMATION

Good Information must be:
Having
inaccurate
information
The
information
should
The
information
should
be
The information should not
be be
may
be
worse
than
having
no be
costly
to
obtain
–
what
is
The
latest
Information
information
information
should
should
should
be
be
available
at
the
time
it
is
required
presented in a format which is
Cost
Available
information
at
all
– users
oflooked
Appropriate acceptable
far
as
cost
is
available
relevant
comprehensive
eg
the
on
area
and
recent
complete
being
sales
but
–comprehensible
if thereto
isas
a
delay
in
accessing
and
can
be
Accurate
Up-to-date
Relevant
Sufficient
Effective
information
must
be
certain
that
concerned
will,
of
course,
depend
trends
at
concise
and
and
the
decision
stock
levels
which
when
has
to
the
required
information
then
readily used by the people
the
information
does
nottargets
contain
on
the
type
and
level
of
decision
determining
be
taken
–
irrelevant
production
information
decisions
will
be
delayed
and
required to make decisions – the
errors
(it
must
provide
a sound
to
be
taken
for
may
the
delay
next
or
year
confuse
decision
opportunities
may
be
missed
or
information must not be
basis
upon
whichmay
to make
taking
wrong
decisions
be taken
ambiguous or misleading
decisions)