Transcript Fruits of the World - Bluewater Technology and Training

Localization:
Rules for saving money
Erik Eisel
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #1
Don’t use Google Translate
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Type in English …
… and something will appear…
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #2
Everything can be localized…
…but everything costs money!
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Unless you have a lot of these…
…you should limit your scope!
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #3
Know your target audience?
ASTD - Orange County
Technology and Training SIG
E: [email protected]
My name is Hansi, and I
speak Swiss German. I need
easy-to-read instructions for
my insulin injections. And, I
am single.
ASTD - Orange County
Technology and Training SIG
E: [email protected]
I am a cardiologist in Oaxaca. I
install heart valves. One of the
most complex surgeries. And, I
am the most interesting man in the
world.
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Localization or L10n
• Language
– Country
– Dialect
• Culture
– Education Level
– Audience
• Regulatory Requirements
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #4
Localization vendors can help
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #2:
L10n vendors can help
• Outsourcing
– Offer in-depth knowledge
– Core competency
• ISO 9001-certified processes
• Worldwide pool of translators
• Engineering resources
• Global reach
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #5
Something’s gotta give
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Time
Cost
Quality
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #6
Understand Pricing
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Example: Pricing Proposal
(15K words, INDD, into 2 languages)
Language
Price/Word
Word Count
Subtotal
Spanish MX
$0.21
15,000
$3,150
French CA
$0.24
15,000
$3,600
Language
DTP Rate
DTP Hours
Subtotal
Spanish MX
$65.00
7
$455
French CA
$65.00
7
$455
Subtotal
$7,660
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #7
Don’t deliver “dirty” documents
ASTD - Orange County
Technology and Training SIG
E: [email protected]
I hate “dirty” documents
like I hate dirty dishes.
Organize your HTML.
Give me original files, not
PDFs. It’s a good thing!
Plus, change orders are very
expensive! Be prepared.
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Rule #8
Make some friends!
ASTD - Orange County
Technology and Training SIG
E: [email protected]
ENLASO (www.translate.com)
Yves Lang
E: [email protected]
TransPerfect (www.transperfect.com)
William Chen
E: [email protected]
ASTD - Orange County
Technology and Training SIG
E: [email protected]
Thank you!!!
Grazie
Obrigado
Gracias
Köszönöm
ありがとうございます
გმადლობთ!
Dêkuji
Σας ευχαριστούμε
谢谢
धन्यवाद
Go raibh maith 'ad
Спасибо
Tesekkür ederim
ASTD - Orange County
Technology and Training SIG
E: [email protected]