Transcript Introduction to Desktop Publishing

Using Adobe InDesign®
Session Two
Newsletter Workshop
By Steve Sloan
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Class Format

Presentation
 Review of InDesign concepts
 Introduction of newsletter elements
 Information about InDesign resources

Hands-on
 Doing

a Newsletter
Samples and Examples
 ACTC Newsletter
 Books and DVD to
look at
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Session goals
Give attendees experience putting a
newsletter together
 Introduce practical concepts and
considerations of publication of a
newsletter
 Help attendees gain a more in-depth
understanding of Adobe InDesign

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The program
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This will be available for download
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PDF(s), PowerPoint, Audio Version, Podcast
Temporary URL:
www.edupodder.com/sessions
Sign Up Sheet

Please be sure you are signed up!

Handout(s)
 Evaluation

Let us know how I did!
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Review

DTP software is
precise
 DTP software
aggregates!
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Content from other
programs
 Quality control
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Review (Continued)

Desktop Publishing
(DTP) uses own
measurement system
and printing trades
language

Points and picas
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DTP terms
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6 picas = 1 inch
12 points = 1 pica
serifs, leading, kearning
The “Zen” of desktop
publishing:

Digital preparation of
pages for press quality
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Review (Continued)

Print:
 Laser
printing
 600+
dpi, (mostly for small batch, in-house,
flyers, newsletters, forms, black and white jobs)
 Electronic
pre-press
 Professional
service bureaus, 1200+ dpi, and
large press runs for bigger jobs
 Prepare “camera ready” output
 Produce “color separations” (for color)
 Version management and other work flow
considerations
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Review (Continued)
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Electronic Output
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PDF® is the standard
Cross platform
Printable
Editable
Deployable on-line
Importable into other
software
XML
eBooks
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Review (Continued)

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In Design is palette based
DTP Introduces own terms

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Strokes and fills
Palette based interface
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Palettes are a strongly followed Adobe UI
concept
There are many palettes
View menu controls their appearance
“Tiny arrows” indicate hidden tools
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“Flyout” menus
Palettes dock, join, separate and can be
disconnected
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Review (Continued)
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Review (Continued)

Palettes help you get work done
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Controlled with Window menu
Have keyboard shortcuts
Palette Management
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Can pull apart from groups
Dock into side tabs (new with CS)
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Click+Hold+Drag on palette tab
Hover over side area on right
Release when see vertical bar
Click tab to open
Return to group, or group palettes together as you wish
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Columns and Guides (Cont.)

Rulers
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Help you measure objects on
page
Drag guides from them
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Object alignment
Click+Hold+Drag from inside
ruler area
Can move anywhere on page
Works same with left ruler
Do not print
“View>Snap to guide” enables
alignment
If move object close, it snaps to
guide
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Elements of a newsletter

Costs
 Materials
 Consumables
 Paper, Film, Supplies
 Hardware
 Computer(s), Printers, Camera
 People
 Creatives
 Writers, editors, photographers, artists, etc.
 Owners/Mangers
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Elements of a newsletter

Mission
 Know
your mission and be true to it!
 Journalism,

advocacy, public relations, etc.
Money
 Make
your backers look good
 Watch the bottom line

Trust
 Always
keep your reputation in mind
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Elements of a newsletter

Circulation
 Have
a dependable distribution system
 Typical
 Design
 Does
 Does
model is “push” but can be “pull”
has to take circulation into account
it need “curb appeal?”
it need a mailer?
 Do
you have folks to meet distribution and
addressing needs?
 Make
 If you
it a social event
feed them they will come
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Make it fun!
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Elements of a newsletter
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Flag
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Establishes brand
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Is a visual identity element of the publication
Powerful “look and feel” element
Date
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Should reflect frequency of publication
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Less than a month a date
 Otherwise month, month range, season, semester, year
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Elements of a newsletter
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Staff list
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Especially important if
using volunteers!
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Peer recognition
 Appreciation
 Citation
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Physical Address
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Establishes physical
presence
Affiliation
Accountability
Credibility
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Elements of a newsletter
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Give credit
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Recognition critical!
Gives creatives a
sense of
accomplishment
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I did this!
May be their only
payment
Use different type
styles to set by-line
apart from content
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Optional newsletter elements
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Advertising
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Have to know your costs
to determine rates
Getting advertising itself
costs
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Dealing with money
 Reporting
 Editorial control
 Accountability
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Know your goals
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Cover costs?
Turn profit?
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Optional newsletter elements
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Distribution elements
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Mailer
Postal notices
Disclaimers
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Do excercise
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Continuing on with ID

User Group
Meetings
 SF Bay Area IDUG
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Meets bi-monthly
http://www.indesignu
sergroup.com
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You can’t be an
expert without putting
in the time!
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Continuing on with ID (Cont.)
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Books
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Deke McClelland
(2004). Adobe
InDesign CS Oneon-one. Sebastapol:
Deke Press/O’Reilly
Adobe, Classroomin-a-book, (2004)
Berkeley: Adobe
Press/Peachpit
Press
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Continuing on with ID (Cont.)

Computer Based
Training (CBT)
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
Total Training Series
Atomic Learning

Classes $$$$$
 Just Do It!

Use it
 Teach it
 Support it
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InDesign References
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The Book!
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Adobe web site
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Kvern, O. M., &
Blatner, D. (2004).
Real World Indesign
CS. Berkeley:
Peachpit Press
User to user forums
SF Bay Area IDUG

Meets bi-monthly
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InDesign Excercise
Please be sure you have handout
 USE ID!!!

 Using
the tool the only way to learn it
 Consider taking on a project
 Put in the time! (Volunteer?)

I hope you enjoyed this session
 If
you did not sign in, please do so
 Please don’t forget the comment pages
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The End
[email protected]
(408) 924-2374
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