Introduction to Desktop Publishing
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Transcript Introduction to Desktop Publishing
Using Adobe InDesign®
Session Two
Newsletter Workshop
By Steve Sloan
1
Class Format
Presentation
Review of InDesign concepts
Introduction of newsletter elements
Information about InDesign resources
Hands-on
Doing
a Newsletter
Samples and Examples
ACTC Newsletter
Books and DVD to
look at
2
Session goals
Give attendees experience putting a
newsletter together
Introduce practical concepts and
considerations of publication of a
newsletter
Help attendees gain a more in-depth
understanding of Adobe InDesign
3
The program
This will be available for download
PDF(s), PowerPoint, Audio Version, Podcast
Temporary URL:
www.edupodder.com/sessions
Sign Up Sheet
Please be sure you are signed up!
Handout(s)
Evaluation
Let us know how I did!
4
Review
DTP software is
precise
DTP software
aggregates!
Content from other
programs
Quality control
5
Review (Continued)
Desktop Publishing
(DTP) uses own
measurement system
and printing trades
language
Points and picas
DTP terms
6 picas = 1 inch
12 points = 1 pica
serifs, leading, kearning
The “Zen” of desktop
publishing:
Digital preparation of
pages for press quality
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Review (Continued)
Print:
Laser
printing
600+
dpi, (mostly for small batch, in-house,
flyers, newsletters, forms, black and white jobs)
Electronic
pre-press
Professional
service bureaus, 1200+ dpi, and
large press runs for bigger jobs
Prepare “camera ready” output
Produce “color separations” (for color)
Version management and other work flow
considerations
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Review (Continued)
Electronic Output
PDF® is the standard
Cross platform
Printable
Editable
Deployable on-line
Importable into other
software
XML
eBooks
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Review (Continued)
In Design is palette based
DTP Introduces own terms
Strokes and fills
Palette based interface
Palettes are a strongly followed Adobe UI
concept
There are many palettes
View menu controls their appearance
“Tiny arrows” indicate hidden tools
“Flyout” menus
Palettes dock, join, separate and can be
disconnected
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Review (Continued)
10
Review (Continued)
Palettes help you get work done
Controlled with Window menu
Have keyboard shortcuts
Palette Management
Can pull apart from groups
Dock into side tabs (new with CS)
Click+Hold+Drag on palette tab
Hover over side area on right
Release when see vertical bar
Click tab to open
Return to group, or group palettes together as you wish
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Columns and Guides (Cont.)
Rulers
Help you measure objects on
page
Drag guides from them
Object alignment
Click+Hold+Drag from inside
ruler area
Can move anywhere on page
Works same with left ruler
Do not print
“View>Snap to guide” enables
alignment
If move object close, it snaps to
guide
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Elements of a newsletter
Costs
Materials
Consumables
Paper, Film, Supplies
Hardware
Computer(s), Printers, Camera
People
Creatives
Writers, editors, photographers, artists, etc.
Owners/Mangers
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Elements of a newsletter
Mission
Know
your mission and be true to it!
Journalism,
advocacy, public relations, etc.
Money
Make
your backers look good
Watch the bottom line
Trust
Always
keep your reputation in mind
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Elements of a newsletter
Circulation
Have
a dependable distribution system
Typical
Design
Does
Does
model is “push” but can be “pull”
has to take circulation into account
it need “curb appeal?”
it need a mailer?
Do
you have folks to meet distribution and
addressing needs?
Make
If you
it a social event
feed them they will come
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Make it fun!
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Elements of a newsletter
Flag
Establishes brand
Is a visual identity element of the publication
Powerful “look and feel” element
Date
Should reflect frequency of publication
Less than a month a date
Otherwise month, month range, season, semester, year
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Elements of a newsletter
Staff list
Especially important if
using volunteers!
Peer recognition
Appreciation
Citation
Physical Address
Establishes physical
presence
Affiliation
Accountability
Credibility
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Elements of a newsletter
Give credit
Recognition critical!
Gives creatives a
sense of
accomplishment
I did this!
May be their only
payment
Use different type
styles to set by-line
apart from content
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Optional newsletter elements
Advertising
Have to know your costs
to determine rates
Getting advertising itself
costs
Dealing with money
Reporting
Editorial control
Accountability
Know your goals
Cover costs?
Turn profit?
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Optional newsletter elements
Distribution elements
Mailer
Postal notices
Disclaimers
21
Do excercise
22
Continuing on with ID
User Group
Meetings
SF Bay Area IDUG
Meets bi-monthly
http://www.indesignu
sergroup.com
You can’t be an
expert without putting
in the time!
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Continuing on with ID (Cont.)
Books
Deke McClelland
(2004). Adobe
InDesign CS Oneon-one. Sebastapol:
Deke Press/O’Reilly
Adobe, Classroomin-a-book, (2004)
Berkeley: Adobe
Press/Peachpit
Press
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Continuing on with ID (Cont.)
Computer Based
Training (CBT)
Total Training Series
Atomic Learning
Classes $$$$$
Just Do It!
Use it
Teach it
Support it
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InDesign References
The Book!
Adobe web site
Kvern, O. M., &
Blatner, D. (2004).
Real World Indesign
CS. Berkeley:
Peachpit Press
User to user forums
SF Bay Area IDUG
Meets bi-monthly
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InDesign Excercise
Please be sure you have handout
USE ID!!!
Using
the tool the only way to learn it
Consider taking on a project
Put in the time! (Volunteer?)
I hope you enjoyed this session
If
you did not sign in, please do so
Please don’t forget the comment pages
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The End
[email protected]
(408) 924-2374
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