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Estimation and Forecasting of Retail Sales in Florida: An Update By: Tony Villamil The Washington Economics Group, Inc. Florida Retail Federation Annual Meeting Retailing: Sustaining Your Sails! La Playa Resort, Naples, Florida November 18, 2008 External Macroeconomic Drivers of Economic Activity and Income in Florida: A Framework FLORIDA ECONOMIC AND INCOME GROWTH DRIVEN BY: EXTERNAL DRIVERS 2009 Florida Outlook Business Climate Tendency Steady US Econ/Fin Markets Recession Global Economy Recession US Economic Drivers of Florida 2005 2006 2007 2008 2009F RiskF 1. Economic Growth1 ( % Real GDP) 3.1 2.9 2.0 1.0 -1.0 2. Inflation2 ( % Core CPI/U) 2.2 2.6 2.4 2.6 1.5 -- 3. Fed Funds Rate (Avg)3 3.2 4.9 5.0 2.3 1.0 -- 4. Unemployment Rate4 (%) 5.1 4.6 4.6 6.8 7.5 Indicator Source: Bureau of Economic Analysis, Bureau of Labor Statistics, Federal Reserve and Forecast (F) by The Washington Economics Group, Inc. Notes: 1Data for 2008 is based on IIIQ-08 vs. IIIQ-07. 2Data based on the first half of 2008. 3Annual Average, 2008 is based up to Oct YTD. 4Data for 2008 is based on Sep 2008. Global Economic Drivers of Florida Region/Country ( GDP, %) 2005 2006 2007 2008 2009F Developed Economies Euro Area Japan U.K. 1.6 1.9 2.1 2.8 2.4 2.8 2.6 2.0 3.0 1.3 0.7 1.0 0.2 0.5 -0.1 Emerging Countries China India 10.4 9.1 12.0 10.0 12.0 9.3 9.7 8.0 7.0 7.4 Latin American Region Brazil Mexico 3.0 3.2 3.7 4.8 5.4 3.2 4.8 2.5 4.0 2.5 Source: IMF, Oct 2008 and United Nations ECLAC. Sensitivity of Florida Retail Sales • Population and per-capita income growth accounts for a significant 87 percent of the expected change in overall retail sales • Consumer expectation and month of the year account for a 12 percent change in retail sales • The remaining 1 percent change in retail sales can be attributed to random factors, not accounted by the model Forecast for Retail Sales in 2009, Adjusted for Inflation and Broken Down by Principal Product and Services Sectors Sector Non-Durables Total Retail Sales ($ Million) Change from 2008 (Inflation Adjusted %) $100,522 1.50% Durables 29,373 3.0% Tourism/Recreation 68,596 1.32% Business Related 70,822 4.95% Automobiles and Accessories 65,633 10.0% Building Related 23,792 6.0% $358,918 2.0% Total Source: Forecast Model, The Washington Economics Group, Inc. Statistical Analysis Indicators of Retail Sales Florida Consumer Confidence Index: A Slight Recovery in 2009 120 100 96 89 90 89 80 77 80 60 60 40 20 0 2003 2004 2005 2006 2007 2008 2009F Source: University of Florida BEBR and Forecast (F) by The Washington Economics Group, Inc. Data is based on Dec observations of each year. 2008 is based on Oct data. $ Crude Oil/Barrel $100.0 $91.7 $90.0 $80.0 $70.0 $59.4 $60.0 $50.0 $40.0 $65.1 $62.4 $70.0 $43.3 $32.2 $30.0 $20.0 $10.0 $0.0 2003 2004 2005 2006 2007 2008 2009F Source: Energy Information Administration (EIA) and Forecast (F) by The Washington Economics Group, Inc. Data is based on Dec observations of each year. 2008 is based on Nov data. Florida Single-Family Median Home Prices $260,000 $248,300 $235,100 $240,000 $223,600 $220,000 $196,400 $200,000 $182,400 $190,000 $180,000 $160,000 $158,400 $140,000 $120,000 $100,000 2003 2004 2005 2006 2007 2008 2009F Source: Florida Association of Realtors and Forecast (F) by The Washington Economics Group, Inc. Data is based on Dec observations of each year. 2008 is based on Sep YTD data. Florida Unemployment Rate 8.0% 6.8% 7.0% 6.5% 6.0% 5.0% 4.5% 4.5% 4.2% 4.0% 3.2% 3.3% 2005 2006 3.0% 2.0% 2003 2004 2007 2008 2009F Source: Florida Agency for Workforce Innovation and Forecast (F) by The Washington Economics Group, Inc. Data is based on Dec observations of each year. 2008 is based on Sep data. Florida Taxable Sales: A Modest Increase for 2009 $28.0 $26.9 $27.0 $25.9 $26.0 $25.5 $24.5 $25.0 $23.8 $24.0 $22.6 $23.0 $22.0 $21.7 $21.0 $20.0 2003 2004 2005 2006 2007 2008 2009F Source: Florida Economic and Demographic Research Database and Forecast (F) by The Washington Economics Group, Inc. Data is based on Aug observations of each year. $300.0 11.0% $280.0 10.0% $260.0 9.0% $240.0 8.0% $220.0 7.0% $200.0 6.0% $180.0 5.0% $160.0 4.0% $140.0 3.0% $120.0 2.0% $100.0 1.0% 2003 2004 2005 2006 Source: University of Central Florida (UCF), Oct 2008 Forecast. 2007 2008 Annual Growth $ Billions Florida Growth and Total Retail Sales Florida Non-Agricultural Employment 5.0% 4.0% % Change from Previous Period 4.0% 3.4% 3.0% 2.6% 2.0% 1.1% 1.0% 0.5% 0.0% -1.0% -1.5% -2.0% 2003 2004 2005 2006 2007 2008 Source: Florida Agency for Workforce Innovation. Data is based on December observation of each year. 2008 growth is based on Sep vs. Sep 2007. Florida Retail Trade Employment 4.0% % Change from Previous Period 3.1% 3.4% 3.0% 2.0% 1.0% 1.3% 0.9% 0.0% -0.1% -1.0% -2.0% -2.4% -3.0% 2003 2004 2005 2006 2007 2008 Source: Florida Agency for Workforce Innovation. Data is based on December observation of each year. 2008 growth is based on Sep vs. Sep 2007. Concluding Observations • A modest recovery in Retail Sales expected in 2009, from the low levels experienced in 2008 • It is unlikely that total Retail Sales will reach 2004 levels next year, but a recovery is likely to gather momentum in the last quarter of 2009 • Monetary and fiscal policies are highly stimulative of an economic recovery late in 2009 • Financial federal package now geared to support consumer credit The Washington Economics Group, Inc. 2655 LeJeune Road, Suite 608 Coral Gables, Florida 33134 Phone: 305-461-3811 www.weg.com [email protected]