Transcript AHA Branded Light Template
Advocacy 101
Cresha Auck Foley OSOPHE Meeting March 14, 2014
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Overview
What is health advocacy?
Why advocate?
What are strategies for success?
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What is advocacy?
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What is advocacy?
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Advocacy: the act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support.
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Health advocacy: the act of pleading or arguing in favor of policies or programs that support health.
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Why advocate?
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You are an expert.
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You are a constituent.
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Policymakers value your opinions.
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You can shape the process.
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Where
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Three levels of government
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Federal
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State
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Local
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Legislative and regulatory policy.
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Congress 101
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House of Representatives
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435 members
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You have one representative, determined by your congressional district.
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Representatives serve two year terms.
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Senate
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100 members, two per state
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You have two senators.
Senators serve six year terms.
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Ohio Legislature 101
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House of Representatives
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99 members
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You have one representative.
Representatives serve two year terms.
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Senate
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33 members
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You have two senators.
Senators serve four year terms.
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What do you need?
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A story
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Passion for an issue
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An “elevator speech”
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Facts to support your points
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Persistence
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Practice 10
Campaign Planning
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What do you want?
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Who can give it to you?
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What is the most persuasive messages?
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Elements of a Plan
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Research & Data
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Coalition Building
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Fundraising
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Grassroots and Key Contacts
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Media Advocacy
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Decision Maker Advocacy
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Research and Data Collection
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Environmental Scan
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Public Polling
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Data
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Past Efforts
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Model Language
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Coalition Building
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Strength of bringing various groups together with a single message
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Strange bedfellows
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Increases capacity, especially of small groups
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Magnify grassroots voice
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Sign On Letters
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Fundraising
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Critical Element
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Grassroots/Grasstops – What?
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Media advocacy
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Advertisements
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Press releases
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Letters-to-the-editor
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Op-eds
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Press events
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Social media
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Social Media
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Planning and Focus
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You are advocacy!
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Questions?
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Cresha Auck Foley [email protected]
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