Transcript Slide 1

MessageGears
SocialTrigger
We’re listening, are you?
R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu
Project
Overview
MessageGears
• Launched in January 2009
• Email delivery solutions provider (EDSP)
• In essence:
1. Clients upload the following to MessageGears:
a) HTML email template, and
b) XML file with customer names and email addresses
2. MessageGears merges the content and uses all
available and proper technologies to make sure
the emails get delivered
ProjectTasks
1.
2.
3.
4.
5.
6.
7.
Research MessageGears and its services
Research market and social media technology
Brainstorm social-media-leveraging service
Validate and select primary concept
Identify potential privacy issues
Develop service description and pitch
Identify next steps
SocialMedia
MarketReview
ConsideredPlatforms
facebook
flickr
google
linkedIn
twitter
youTube
SelectedPlatform
If facebook was a country…
1. China
2. India
3. United States
4. facebook
5.
6.
7.
8.
Indonesia
Brazil
Pakistan
Bangladesh
ImpressiveNumbers
of all Internet pages viewed in the U.S. are
facebook related
of U.S. companies use facebook
of facebook users become fans of company
brands or services
of the U.S.’s marketing budget will be spent
on social media over the next 5 years
MoreNumbers
of consumers trust peer
recommendations
trust advertisements
SocialMedia
Technology
SocialTechnology
FacebookPlatform
BasicConcept
SocialMediaEnhancedEmail
friend data
customer id
social network
friend
suggestions
email
“like” suggestions
MessageGears
MessageGears
Simply
With
…which
Each
MessageGears
each
upload
selected
But
Now
allows
That
Friend
Customer
But
you
then
email
.And,
your
.connects
Your
your
If.wait,
Friend
Let’s
can’t.
your
you
that
builds
Ready
is
frankly,
contains
standard
customer
your
suggestions
say
are,
there’s
Your
customer
joins
immediately
Because
to
ayou
to
you
custom
social
Facebook
customer
you
your
learn
social
this
HTML
have
Now
talks
can
toWhich
don’t
you
has
media
network
sign
thing
are
more?
email
add
media
aThat’s
it’s
to
email
some
receives
don’t
company.
is
and
your
in
know
you.
looks
aMessageGears’
called
part
enhanced
with
Are
for
nifty
builds
Visit
enhanced
all
template
the
Okay.
know
friends.
ticket
And
your
of
you?
ayou
an
his
Facebook.
little
cycle
bit
messagegears.com
it.And
encouraging
ayou
them.
Facebook
to
need.
customer
customer
like
So
list
message
Facebook
And
repeats
the
and
content
you
talk
are
of
this.
turn.
greater
And
you’d
your
friends
have
his
to
It’s
account
and
delivery
and
that
your
friends.
they
like
aCustomer’s
email
Login
like
asocial
social
makes
customer.
based
your
well
this
customer.
don’t
to
now.
script…
from
while
solution
talk
network.
Suggest
direct
either.
network.
on
sure
know
your
to
ID
relevant
you
it
market
them.
inprovider.
box.
you.
gets
collect
customer.
an XML
delivered.
criteria.
grows.
basic
file.
information about him.
AdvancedConcept
SocialTrigger
MessageGears’
SocialTrigger
So you’re
Well,
And
Which
when
using
you
And
automatically
That’s
also
Ready
could
SocialTrigger
And
delivers
your
MessageGears
Don’t
happens
great!
they’re
to
monitor
Customer
Adds
And
learn
worry.
an Customer-specific
pulls
INow,
email
to
doing
bet
system
more?
SocialTrigger
the
beposts
to
MessageGears
you’d
ahow
when
at
daily
targeted
their
connect
the
monitors
Visit
anything
do
like
activity
most
social
height
you
messagegears.com
to
notices.
with
email
customers
be
get
information,
your
networking
related
has
ofyour
that
in
template
Customer
allCustomers’
aon
of
solution.
guy.
Customer
to
the
your
make
your
thing.
action?
from
interest.
Customers
now.
purchases!
product,
activities
and
your
hiscollection,
friends.
. for
. . you.
Okay,
SocialTriggers
•
•
•
•
•
•
•
•
•
Posts
Activities
Interests
Music
Books
Movies
Television
Likes
Albums (titles)
•
•
•
•
•
•
•
•
•
Groups
Statuses
Links
Notes
Events
Inbox
Outbox
Updates
Check-ins
SocialTrigger
PrivacyOutlook
DISCLAIMER: TI:GER students are not licensed to practice law. While they have done their best to provide accurate
information, MessageGears should not rely on the following legal research or suggestions. MessageGears should seek
guidance from a licensed attorney.
LegislationInitiatives
federal
states
• Bills are circulating through
Congress
• Afford some additional
protection for privacy
breaches
– Require companies to disclose
information they track about
users
– Requiring an ability to
universally opt out of being
tracked
• President Obama has recently
announced a task force and
head position to serve as
online privacy watchdog
• FCC & FTC maintain majority
of regulatory authority
foreign laws
• May apply to non-U.S. users
PrivacyPolicies
facebook
• Signing up for Facebook =
consent to privacy policies
• Stricter policies for platform
applications
– Advertising restrictions
– Limitations on using user data
twitter
• Non-restrictive privacy
policy
google buzz
• Stricter policies for platform
applications
– Consent-in requirement
MovingForward
monitor legal landscape
• Social media legislation is
forthcoming
• Privacy policies change
frequently
re-evaluate
• Implementation method
may invoke different privacy
policies
• Different platforms have
different privacy policies
SocialTrigger
WrapUp
ProjectSummary
• Enjoyed working with Greg Smith and the
MessageGears team
• Required more upfront research than anticipated
• Privacy and other social media policies complicated,
somewhat unclear, changing, specialized vocabulary
• Facebook data integration is heavily controlled by
Facebook and challenging to proof of concept
• SocialTrigger concept appears feasible and valuable to
existing MessageGears’ clients
• Would like to continue project in spring semester
NextSteps
1.
2.
3.
4.
5.
Proof of concept
Business model
Platform development
User interface
Marketing
MessageGears
SocialTrigger
We’re listening, are you?
R. Scott Blamey – Bharath Raj – Ben Schlesinger – Ryan Stewart – Stuart Truax – Jack Vu