Transcript Pepsi Legacy - Angeline Close

Pepsi-Cola
Erica Magoon, Skye Roper,
and Aida Fisseha
Pepsi Legacy
• Caleb
Bradham:
founder of
Pepsi.
Pepsi Legacy
(Cont.)
• The Pepsi Trademark
• Pepsi’s first theme
• 1920: Pepsi-Cola goes
bankrupt
Pepsi Legacy
(Cont.)
• 1931: Pepsi-Cola is reborn
- Bought by the Loft Candy
Company president, Charles
G. Guth
Pepsi Legacy
(Cont.)
• Pepsi and
Pete: “Twice
as much for a
nickel”
Pepsi Legacy
(Cont.)
• 1940: The hit debut of
“Nickel, Nickel”
Pepsi-Cola hits the spot
12 full ounces; that’s a lot
Twice as much for a nickel too
Pepsi-Cola is the drink for you.
Pepsi Legacy
(Cont.)
• Pepsi’s new colors
• International profits
• “The Light Refreshment”
Campaign
Pepsi Legacy
(Cont.)
• Pepsi-Cola
appeals to the
younger
generation
Pepsi Legacy
(Cont.)
• The Pepsi Generation
• Pepsi-Cola and Frito-Lay merge
• 1975: The Pepsi Challenge
Pepsi Legacy
(Cont.)
• 1964: A new
brand, Diet
Pepsi, is
introduced
Pepsi Legacy
(Cont.)
• Shaquille O’Neal: “Be young,
have fun, drink Pepsi”
• Pepsi-Cola’s website
• “Generation Next” campaign
Pepsi Legacy
(Cont.)
• Year 2000
Pepsi Legacy
(Cont.)
• Pepsi-Cola’s
new look as it
enters the 21st
Century.
Pepsi Cola best promotions
•-Oscar discovers the joy of Pepsi.
•-Pepsi, Yahoo! At it again with Britney
spears promotion.
•-Pepsi “Play for a Billion”
Pepsi Cola best promotions (cont.)
-New music from hot artists-Pepsi smash.
-The Hulk and Mountain Dew.
-Get spotted drinking Aquafina and win.
-New products for summer and beyond.
Pepsi Internationally
-Pepsi bags top awards at all India promo
Power 2003.
Pepsi Cola’s healthy school
commitment
-Choice
-Activation
-Education
Pepsi-Cola Bottles
• A few early Pepsi
bottles (before
1907) were made
of amber glass
Pepsi-Cola Bottles (cont.)
• The 75th
anniversary
reproduction of the
amber bottle
• This bottle is
lighter in color than
the original Pepsi
bottle
Pepsi-Cola Bottles (cont.)
• Pepsi used the same
ice blue bottle for
Pepsi and Ginger
Ale (1906)
• The label
distinguished the
drinks
Pepsi-Cola Bottles (cont.)
• This is the
Hutchinson-style
Pepsi bottle
(1910)
• It is the only one
known to exist
Pepsi-Cola Bottles (cont.)
• Double Dot
Paper Label
Pepsi Cola Bottle
(1940)
• This is a one pint
13 ounce bottle
Pepsi-Cola Bottles (cont.)
• Bowling pin
Pepsi bottle from
Virginia