Transcript Repositioning of Agriculture and Rural Life and a new

Caribbean Agrotourism Development
Initiatives & Opportunities
Agrotourism Unit - Barbados
Roxanne Waithe
Overview
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IICA/OAS Agrotourism Project
Caribbean agrotourism initiatives
Opportunities for growth
Critical issues for development
IICA Agrotourism Strategy
WHAT IS AGROTOURISM?
Agrotourism refers to any activity,
enterprise or business that links
agriculture with products,
services and experiences in
tourism.
DIMENSIONS OF
AGROTOURISM
Farm-Based
Tourism
Health & Wellness
Tourism
Community
Tourism
Agro-Heritage
Tourism
Culinary Tourism
Agro-trade
(Agribusiness)
WHAT IS AGROTOURISM?
Agrotourism Product Portfolio
Fixed Attractions
•Historic
Plantations
Events
•Agricultural fairs
•Agricultural museums •Local festivals
•Village rum shops
•Herb/Exotic Gardens
•Produce & Craft
Markets
•Special events
Services
•Farm tours
•Rural Bed & Breakfast
•Spas
•Alternative medicines
•Agro-processing
•Agro-trade with Tourism
Operators
OAS FUNDED
AGROTOURISM
PROJECT
IICA/OAS AGROTOURISM
PROJECT
GOAL OF THE PROJECT
Promote increased linkages between Tourism
and Agriculture that will create economic
opportunities, build resilience in rural
communities and enhance the sustainable
development of both the tourism and
agriculture industries
IICA/OAS AGROTOURISM
PROJECT
PARTICIPATING COUNTRIES
Barbados
Dominica
Guyana
Jamaica
St. Kitts & Nevis
Suriname
Trinidad & Tobago
IICA/OAS AGROTOURISM
PROJECT
OAS COMMITTMENT
US$444,000 over three years to be
equally disbursed among seven
participating countries.
IICA Barbados – Executive Office charged with
implementing program
Mrs. Ena Harvey – Hemispheric Specialist,
Agrotourism , IICA
IICA/OAS AGROTOURISM
PROJECT
PROGRAMME ACTIVITIES YEAR 1
(2005 -2006)
Agrotourism Inventory of products and
services
Survey Data on demand and supply
Case Studies and Videos covering at least
30 Success stories and Best Practices
IICA/OAS AGROTOURISM
PROJECT
PROGRAMME ACTIVITIES YEAR 2
(April 2007 – March 2008)
•Diagnostic Tool for assessment of
agrotourism initiatives
•Business modules for agrotourism
investment opportunities
•On-site training and reciprocal visits
between tourism industry personnel
and rural communities across countries
IICA/OAS AGROTOURISM
PROJECT
PROGRAMME ACTIVITIES YEAR 3
(April 2008 – March 2009)
•A Marketing and Promotional programme
will be designed and implemented.
•A Website for Caribbean Agrotourism
products and services
•An Action Plan for the sustained
development of Agrotourism Linkages
Caribbean
Agrotourism Initiatives
Country snapshots
AGROTOURISM SNAPSHOT:
BARBADOS
FARM TO TABLE PROGRAM – TASTE OF BARBADOS
Farmers and Competing Chefs partner for Best Big Bajan BBQ
AGROTOURISM SNAPSHOT:
BARBADOS
GAPS & HACCP TRAINING FOR AGRICULTURAL & TOURISM
WORKERS
AGROTOURISM SNAPSHOT:
BARBADOS
FARM BASED TOURISM DEVELOPMENT
AGROTOURISM SNAPSHOT:
DOMINICA
3 RIVERS ECOLODGE – AGRO-ECOTOURISM MODEL
• Stay on the farm
• Visit organic herb farm or
dasheen & root vegetable farm
• Help out in the local village
primary school
• Coffee and cocoa picking
• Learn & DO traditional
farming methods
AGROTOURISM SNAPSHOT:
DOMINICA
MACOUHERIE AGRO-HERITAGE PROJECT
AGROTOURISM SNAPSHOT:
DOMINICA
The JTAS Experience
• Waitukubuli – Kalinago
Heritage Village
• Culinary & rum tours
• Rainforest tours & hikes
• Health & Wellness - bubbling
sulphur mud baths
AGROTOURISM SNAPSHOT:
GUYANA
COMMUNITY TOURISM PROJECT – NORTH WEST
ORGANICS
• Organic cocoa & chocolate stick production
• Commercialization of cassava products into
cassava bread & casareep
• Collection & processing of seed from the
crabwood tree into therapeutic oils & creams
•Tree regeneration program for heart of palm tree
AGROTOURISM SNAPSHOT:
GUYANA
AGROTOURISM SNAPSHOT:
GUYANA
AGROTOURISM SNAPSHOT:
JAMAICA
EU FUNDED BUFF BAY AGROTOURISM
PROJECT
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Camp site
Hiking
Farm stays
Maroon heritage
site
Coffee tours
Bee keeping
tours
• Community events
AGROTOURISM SNAPSHOT:
JAMAICA
Key:
Village (Small district)
Town/Community
TELEPHONE
Area covered by Land line service - (Cable
& Wireless)
Tranquility – Charles Town - Gap in potab
supply (no operational supply lines)
BUFF BAY ISSUES
AGROTOURISM SNAPSHOT:
St. KITTS & NEVIS
•The Nevis Growers Association, which
involves 25 rural families, has a long
standing arrangement with the Four
Seasons Hotel since 1992.
•St. Kitts Farmers’ Cooperative Society
(SFCS) recently signed an MOU with the
largest hotel, St. Kitts Marriott to supply
agreed quantities of vegetables/fruits on a
regular basis (November 2007)
AGROTOURISM SNAPSHOT:
ST. KITTS & NEVIS
FARM BASED TOURISM DEVELOPMENT
CADES BAY – 40 ACRES OF AGRICULTURAL LAND
•Farm tour
•Restaurant
•Produce Market
AGROTOURISM SNAPSHOT:
SURINAME
Agrotourism Project – Bergendal Eco & Cultural
River Resort
Project consists of
two components:
•45 Lodges along the
Suriname River
•Heritage Village &
Historical Trail
AGROTOURISM SNAPSHOT:
TRINIDAD & TOBAGO
TOCO FOUNDATION –
AGROTOURISM MODEL
•Farmers Training Institute
• Hospitality &
Accommodation Centre
• Turtle protection
• Eco-tours
• Environmental Protection
Opportunities for
growth
Agro-trade – special produce
Goodfellows Farm
–Nassau,
Bahamas
• Supplies minigreens for hotels
Agro-trade – Farmers’ Markets
• Community based
markets
• Public markets
Not just for fruits &
vegetables.
It’s an attraction!
Agro-processing: tourism sector
Food & Beverage –
Signature foods
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Juices, bar mixes
Bottled coconut water
Herbal teas
Frozen seafood &
vegetables
• Baked goods
• Jams, jellies, sauces
Agro-processing: tourism sector
Hospitality Services
• Manufacture of ‘natural’
mosquito repellants
• Manufacture of local
confection for turn-down
service
• Local gift baskets
• Local crafts for gifts,
souvenirs or in-room
decor
Agro-heritage:
Investment in the Old Agriculture
• Sugar Museums
• Life on Cocoa &
Coffee Plantations
Culinary tourism – unique
experiences
• Village cook shops
• Food stalls
(roadside)
• Rum shops
• Food festivals
Farm-based Tourism
• Farm tours
• Farm stays
CHALLENGES FOR AGROTOURISM DEVELOPMENT
NO AGROTOURISM POLICY
AGRICULTURE
COMPETITION FOR LAND USE
HOTEL IMPORTS - FOOD
TOURISM
NEED FOR AGRI-PRENEURS
IICA CARIBBEAN AGROTOURISM
STRATEGY
1.
Establish National Agrotourism Committees in
each member state
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Promote formulation of agrotourism policies for
each member state
3.
Provide technical support through training,
research and community engagement
4.
Establish a Caribbean Agrotourism Resource
Centre
AGROTOURISM UNIT BARBADOS
Roxanne Waithe
IICA Barbados
Email: [email protected]
Tel: 246 427 4740/1/2