Transcript Powerpoint CSNA - School Nutrition and Fitness

Promoting and Marketing
Your Seamless Summer Program
Sandy Helsel, Maureen Johnson, Justin Muschott, Stephanie Huff, Annastacia Yager
Nutrition Education Supervisors
Manteca Unified Nutrition Education
CSNA 62nd Annual Conference
November 14, 2014
Sacramento, CA
About Us
• Manteca Unified School District
• San Joaquin Central Valley
– Approx. 60 miles south of Sacramento
• 30 sites
– 24,000 students
– 64% free and reduced
Promoting and Marketing Your Summer Feeding Program
• Getting Started
• Be a Summer Meal Champion
• Planning for a Strong Summer Meal Program
• Adding the Fun and Special Events
• Make Summer Meal Sites the Talk of the Town
Getting Started
Sandy Helsel
Our Journey
• Contract Meals
• Summer meal transition
• Energy savings
• Meal counts
– Number of employees increased
– Number of meals increased
Pre-Partner Meeting
• City departments
– Parks & Recreation, library, etc.
• Other district departments
– Pre-K/Kinder program
• After school programs
– Give Every Child A Chance
– YMCA
– Boys & Girls Club
• County & private schools
• Day care
• Community leaders
Utilizing Inventory & DOD
• Several vendors
• Menu/Meals
– Special Diets
• Inventory (year end)
• DOD
• Swept funds
• Focus on produce
Be A Summer Meal Champion
Maureen Johnson
Advertising for the Summer
• Advertising requirements
• Mail flyers
• Parks and Recreation Department Handbook
• Back of menu
• Postings in community gathering places
• Door hangers
Staff Training Day
• Staffing plan
• Paperwork review
• General information
– Clipboards
– Equipment/supplies
• Route preview
Planning for a Strong Summer Meal Program
Justin Muschott
Infrastructure
• Vehicles
– Borrow from other departments and schools
• Warehouse staffing
– On-site staff other than delivery drivers
• Storage and accessibility
– Freezer and refrigerator space
– Warehouse dry storage
Distribution
• Route planning
– Meal Counts
– Proximity
• Schedules
– Serve time and transport time
– Directions for route
• Serve locations
• Food transport
• Communication
Safety
• District policy paperwork
– DMV clearance, rules and guidelines, etc.
• Daily vehicle inspections
• Weather considerations
– Water! Water! Water!
– Shade
– Hats, neckbands, fans, etc.
• Child Safety
–
–
–
–
Be approachable
Caution signs/cones
Be aware of surroundings
Advance notification to local police department
Adding the Fun & Special Events
Stephanie Huff
Name Your Route
• Routes A, B, C, D…
– Team development and comradery
• New names
– Allspice
– Beach Balls
– Cinnamon
– Dynamic Duo
Easy Decorating
• Summer theme
• Friendly competition
• Facebook postings
– Free advertising
• Keep it simple
– Dollar Store & 99¢ Store
2014 SSO BBQ Schedule
BBQ Participation
• One park per day
• Raised participation 41%
• Plans to expand next year
Date
9-Jun
10-Jun
11-Jun
12-Jun
16-Jun
17-Jun
18-Jun
19-Jun
23-Jun
24-Jun
25-Jun
26-Jun
30-Jun
1-Jul
2-Jul
3-Jul
7-Jul
8-Jul
9-Jul
10-Jul
14-Jul
15-Jul
16-Jul
17-Jul
21-Jul
22-Jul
23-Jul
24-Jul
28-Jul
29-Jul
30-Jul
Day
Location
Monday
Weston
Tuesday
Smith
Wednesday
WR Library
Thursday
Long
Monday
Sheltered Cove PW
Tuesday
Lincoln
Wednesday
Valverde
Thursday
Sangalang
Monday
Union West
Tuesday
Roberts Estates
Wednesday
Saint Francis
Thursday
Northgate
Monday
Colony
Tuesday
Libby Lane
Wednesday
Mossdale
Thursday
Villa Ticino
Monday
Cotta
Tuesday
Generations
Wednesday
Franciscan
Thursday
Sequoia
Monday
Sandpiper
Tuesday
Diamond Oaks
Wednesday
Shasta
Thursday
Southside
Monday
Hildebrand
Tuesday Giles Memorial/B&G
Wednesday
Graystone
Thursday
Doxey
Monday
Library Park
Tuesday
Chadwick Square
Wednesday
Rodoni
Time
Route
11:00-11:30
A
12:30-1:00
A
1:15-1:45
A
11:45-12:15
A
1:15-1:45
B
12:30-1:00
E
11:45-12:15
B
11:00-11:30
B
1:15-1:45
I
12:30-1:00
C
11:45-12:15
C
11:00-11:30
C
1:15-1:45
D
12:30-1:00
D
11:45-12:15
D
11:00-11:30
D
1:15-1:45
E
12:30-1:00
B
11:45-12:15
E
11:00-11:30
E
1:15-1:45
F
12:30-1:00
F
11:45-12:15
F
11:00-11:30
F
1:15-1:45
G
12:30-1:00
G
11:45-12:15
G
11:00-11:30
G
1:15-1:45
H
12:30-1:00
H
11:45-12:15
I
Family Fun Time at the Park
• Meals must be consumed on site
• Family fun and physical activity
• Staff participation
– Kids wanted to come out to eat and play
Make Summer Meal Sites the Talk of the Town
Annastacia Yager
Partnerships
• Invite local news coverage
– Newspaper, television, etc.
• Word of mouth
– Social Media
• “Thank you” from families
• Post-partner meetings
– Address any issues
– Suggestions for next year
End of Summer Evaluations
• Re-evaluate site locations
• Menu changes
• Length of time at each site
• New partners
– Alliance for a Healthier Generation
Questions?
Contact Information
Manteca Unified School District
Nutrition Education
209.858.0778
www.musdnutrition.net