Transcript Slide 1

© 2007 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by GNJ Manufacturing.
The Mission
To create the highest quality product at a
reasonable price and always be on the
cutting edge of our industry, while creating
opportunities for our partners and
customers to grow and prosper collectively
VISION
Vision
A leader in the fashion accessories industry,
GNJ offers a complete collection of
fashionable cell phone & Ipod accessories that
are esthetically pleasing, functionally durable
and reasonably priced with enormous profit
potential.
Our objective is to become a supplier for all
cell phone & Ipod accessories and collaborate
to capitalize on brand recognition in a global
scenario
Global Brand Power
Hugh Hefner
Playmates
Playboy Bunnies
Playboy Clubs
Playboy Licensing
Group
The Mansion
Brand Awareness
Archives: 50+ Years
of Heritage
The Market
The number of wireless subscribers
in the U.S. has skyrocketed since
the early 90’s, jumping 12 percent in
the last year alone to 216.0 million.
As the industry evolves, the need to
personalize and accessorize our
devices. Many companies are
offering on demand fashionable
items to different style ring tones.
http://www.twice.com/article/CA6419579.html
The Market
Compete reports that 16% percent of wireless subscribers own two
cell phones numbers/account.
GFK NOP World technology pollsters about 16 million teens and
younger kids own cell phones.
Consumer Electronics Association (CEA) declares women are
expected to spend about $65 billion this year in electronics just for
themselves.
Because fashion is
not only what people
wear- it extends to
any category that
enhances one’s
lifestyle…
Gartner group reports that by 2009, 1 billion cell phones will be sold
a year, by then, more than 3 billion people will be using cell
phones globally.
Cell phone accessories are appealing to a broad demographic of
consumers of all generations, cultures, sensibilities and genders.
Collectors, fashionistas, gift givers, wireless devices junkies.
Current Trends
Mobiles Go Beyond Function
Cell Phones Now A Status Indicator
Strategy
Style
GNJ continuously offers the latest in trendy and original
cell phone accessories that are often imitated by our
competitors. Our categories are; cell charms, neck &
hand straps, faceplates & snap on, cases & pouches,
desk holders, retractable clips and jeweled stickers.
We currently have over 500 styles in different
categories of cell phone & Ipod to choose from with
new styles being released every week. We also offer a
wide selection of counter and display units to
accommodate all your needs.
Our products can be customized to your exact
specifications as we control the entire design,
production, packaging and packing process. We have
in-house design/product development & graphics
design departments.
Market Penetration
ASD
Hong Kong Gifts & Premium Fair
Paris Bijhorca
CTIA
Sviaz Expocomm
Madrid SIMM
CES
Madrid Multiproducto
Madrid Bisutex/Intergift
Magic
Milan Chibidue
Moscow World Gift
Moscow Consumexpo
Poland Kenfair
Hong Kong Int’l Toys &
Gifts Show
Milan MACEF
Hong Kong Asia’s Fashion
Jewelry & Accessories Fair
Asian Mega Show (H.K)
London Asia Expo
Summer Sourcing Show For
Gifts, Houseware & Toys
Madrid Simo
Telecommunications Show
Birmingham NEC
Hong Kong Fashion Week
Asian Expo Euro-Spain
(Barcelona)
Hanover CeBit
Frankfurt Tendence Lifestyle
GNJ advertise in trade magazines and attends over
30 tradeshows/fairs internationally reaching
decision makers to increase presence in different
market places in the electronics, gifts & premiums,
fashion & accessories, promotions and duty
free/souvenirs sectors. We participate in the
following tradeshows:
Key Retail Account
Carphone Wharehouse
Tmobile
3G
Debenham’s
Argos
Express gift
Vodafone
Debitel
Tmobile
The Phone House
KarstadtQuelle
Galeries Lafayette
SOHO
El Cortes Ingles
Euronics
Expert
Marcopolo
Current License Agreement
Fashion Division
Playboy
Rocawear
Sport Division
The NBA
WWE
Novelty Division
Marilyn Monroe by
Sam Shaw
Elvis
Cartoon Division
Betty Boop
Amazing Spiderman
Marvel Heroes
Spiderman 3
The Simpsons
GLOBAL BRAND POWER
Celebrities
Editorial
Fashion
Product Category
Cell Phones
Accessories for mobile phones/ cellphones/
PDA’s devices including without limitation
neck & hand straps, faceplates/ snap on/
protectors, desktop holders, retractable
clips, jeweled stickers, pouches, cases,
soxs, arm bands, lanyards and gift packs
combining few of our products and
electronic accessories such as chargers
(portable-auto-house), jeweled ear bud &
covers for Bluetooth headset cover.
The Team
Our sales centers are strategically located in
Mexico, France, and the United States to serve
an international clientele. The cooperation
between our factories and sales offices allows
our company to produce customized pieces
and packaging based on the specifications of
our customers at a price that is unmatched.
Brand Identity
Brand Identity is key for GNJ, its licensors and
partners. It is imperative that all partners
understand each brand's customer, and that
the brand identity be maintained in all
marketing, display, and overall image of the
facility where the product is sold. GNJ
reserves the right to grant or deny
distributorship at any time.
Tailored Ideas
GNJ conducts weekly in house sales meetings ensure
brand identity, identify tactics, implement strategy to
meet goals, and to source new prospective customers
Weekly e-mail blast distributed to our client list as well as
the client list of publications we advertise with i.e.
Wireless Dealer Magazine
GNJ advertises strategically in a variety of trade
magazines ,monthly & quarterly
GNJ designs and sells handtags, packaging, floor and
counter display units and starter kits specific to the brand
it represents and the stores the merchandise is sold in
GNJ will launch it’s brand new Website Spring 2007 with
features including: specials and promotions, where to
buy, Showcase items, Press releases, and News & Events.
ADVERTISING & PROMOTIONS
Advertising & Promotions
GNJ Utilizes a solid global network
encompassing distributors, a dynamic inhouse sales force with established
relationships within all sectors and
channels of distribution, advertisement in
fashion and trade show publication and
attendance to over 20 key trade shows
worldwide: The CES Show, Bread & Butter,
Magic, ASD/AMD, CeBIT, IAADES, CTIA
China Sourcing Fair, Asia’s Fashion Jewlery
& Accessories.
Summary
Consumers are more individualized than ever, “External
cosmetic personalization” allows them to stand out and
be unique, being unique lends them consumer’s status
and the cell phone has become one of the most
powerful symbols for all that is cool, young and on the
move. Undoubtedly and far more than a mere piece of
technology, the cell phone has become an object for
adornments, a display of support, wealth, a piece of
conversation, the ultimate marketing tool and the one
item people cannot live without.
We are extending our expertise and seek to replicate
similar partnerships with companies/brands/properties
that want to venture out/capitalize in this growing cell
phone accessories trend and look forward to have the
opportunity to show you our commitment in the near
future
COMPANY PROFILE / VENDOR INFORMATION
GNJ Manufacturing, Inc.
Headquarter: Miami Lakes Business Park East
14100 N.W. 57th Ct., Miami Lakes, Florida 33014 USA
Phone: 305 651 1801
Fax : 305 651 1808
Websites: www.cellallure.com, www.gnjsupply.com
Year Established, Business Type & State: Incorporated 1999, Florida-USA, Import Supplier - Edi compliant
Business Tax ID & Type: 65-0950554 EIN
Dun & Bradstreet no: 13552-9324
Branches: France, Mexico & Korea
Factories/Manufacturing Plants: Seoul/Korea & Shenzhen/China, Over 50,000 square footage
UPC info: 841760
No. of Employees: 200
Proprietary Brands: Fashion by Cell Allure (cell phone accessories) / Supreme Body Jewelry (all body jewelry piercing) / Fool You (all jewelry categories) / Metal Gear (all jewelry categories) / Supreme
Charms (all jewelry categories)
Licensed Brands: Playboy,Rocawear,The NBA, The WWE, Betty Boop,,Marylin Monroe by Sam Shaw,Elvis Presely,
Spider-Man3, Marvel Heroes, The Simpsons
Distribution Capacity: Approx.1 million units per month
Distribution Channels: Mass Merchants, Dept.& Specialty Stores, E-commerce & Distributors Distribution
Purchase/Payment Currency: US Dollar
Certificate of Liability Insurance: Hartford Insurance
US$4,000,000.00 Each
US$4,000,000.00 General Aggregate
US$4,000,000.00 Products-Comp/OP Aggregate
© 2007 Playboy. PLAYBOY and RABBIT HEAD DESIGN are marks of Playboy and used under license by GNJ Manufacturing.