Transcript Title

Using Connectivity
to Find Happiness
7/17/2015
Frank Hirschenberger | Senior Director, Innovation
Connected Vehicle Services
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COUNTRY GROUP COMPANY
Pursuit of Connected Happiness
Productive &
Entertaining
Personalized
& Relevant
Hassle-Free,
Easy, & Safe
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Consumers desire for escapism while balancing need
to be more productive during time in the car
Consumer insatiable appetite for always-on,
seamless connectivity
Personalization opportunities are key
Interfaces that are kept up-to-date over a lifetime of
the vehicle
“It just works”
Seamless integration
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Connected Stats - GFK Info
Attachment is Strongest Among Gen. Y. Boomers are the
Least Attached to Technology — including their vehicles.
% EMOTIONALLY ATTACHED
Factors in Purchase Decision
2006
2012
53%
62%
+ 9%
Car Models I/Friends
Owned & Liked
My Computer/Laptop
My Vehicle
(2006-2012)
44%
+ 5%
49%
40%
+ 5%
45%
Enjoy Personalizing
Vehicle
38%
- 5%
33%
Commitment to the
Environment
Fun to Drive
Cell Phone
My Mechanic/Repair
Shop
Gen Y (18-34)
Gen X (35-49)
My Cell Provider
Boomers (50-80)
My Auto Dealer
0%
20%
40%
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60%
80%
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Connected Stats - GFK Info
Driver’s Do A Lot More Than Drive: % Often or Sometimes
Personal
 62% Eat
or Drink
 14% Do Nails
or Shave
Phone
39% Use Cell
Phone and
Hold Next to Ear
46% Use Hands
Free Technology
Computing
14% Use Laptop
Video
15% Watch
Videos
Reading
13% Read or
Do Crossword
23% Text
Message
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Looking Away from the Road
Raises Crash Risk
Drinking &
Eating
(1.0-1.6)
CAR
Handling
CD
(2.3)
HEAVY TRUCK
1
Talk/Listen
Hand-Held
(1.3)
2
Reading
(3.4)
Dialing
Hand-Held
Devices
(2.8)
3
Adjust
Instrument
Panel
(1.3)
Talk/Listen
Hand-Held
(1.04)
23 Times More Likely to Crash while Texting
Applying
Make-Up
(3.1)
Reaching for
Moving
Object
(8.8)
4
Reach for
Object in
Vehicle
(3.1)
5
Personal
Grooming
(4.5)
Read Book,
Paperwork,
Newspaper,
Etc.
(4.0)
6
7
8
Use/Reach
for
Electronic
Device
(6.7)
Dialing
Hand-Held
Devices
(5.9)
Look At
Paper Map
(7.0)
9
10
Use
Calculator
(8.2)
Interact
w/Look at
Dispatching
Device
(9.9)
23
24
Text
Messaging
on Cell
Phone
(23.2)
Write On
Pad/
Notebook
(8.9)
(from Dingus, Hanowski, & Klauer, 2011)
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User Interface Design:
Multi-Modal Approach
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Mental Demand Comparison:
Destination Entry
Mean Ratings of Mental Demand by Task Type
100
Mental Demand 1 (Easy) - 100 (Hard)
90
80
70
60
50
40
30
54.0
20
26.7
10
22.4
12.2
10
Baseline
Aftermarket Nav
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Speech-Only
Speech & Visual
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Task Duration Comparison:
Destination Entry
100
Mean Observed Task Durations by Task Type
Task Duration (seconds)
90
80
70
60
50
89.11
40
30
55.35
37.56
20
24.67
10
0
Baseline
Aftermarket Nav
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Speech-Only
Speech & Visual
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Multi-Modal Approach Example:
User-Based Variation
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Task Initiation Using Button
“Tap or say your selection”
Scenario 1:
User taps weather icon
Scenario 2:
User says “weather”
or
Scenario 3:
User says “What’s the
forecast for tomorrow?”
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Benefits of the Cloud Platform
A ground-breaking platform for developing and delivering
rich content and services with unprecedented flexibility
though truly unleashing the power of the cloud.
AgeroView
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Interior and Cloud Design
200 feet
Turn Right For
Revere Beach Pkwy
5th Inning
Score 5 - 3
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NEW LISTING
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Medford, MA 02155
$479,000
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Frank Hirschenberger
Senior Director, Innovation
Connected Vehicle Services
[email protected]
© 2013 AGERO, INC.©PROPRIETARY
2013 AGERO, INC.
ANDPROPRIETARY
CONFIDENTIALAND CONFIDENTIAL
A CROSS
A CROSS
COUNTRY
COUNTRY
GROUP
GROUP
COMPANY
COMPANY