Transcript Yes Lube PR & Marketing Proposal

MLPR Ltd
Credentials
2009
Testimonials
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“MLPR has restored my faith in PR. They are an absolute pleasure to work with both
from my perspective and from the journalists. I have constant positive feedback. In
the flowery world of PR it’s nice to see that results can be achieved in such a short
space of time.” Lindy Lopes, Managing Director, Austique
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“MLPR have taken the time to truly understand the core principles of my business
and to appreciate the unwavering passion APARTMENT C has for the products and
services we supply. They have translated this information into viable strategies for
generating a fantastic amount of local, national, and international press, which has
been directly related to an increase in footfall and sales. As a new business
opening its doors in the height of the recession, MLPR has been a rare find. A
company that runs their business with the same passion that I have for my own.”
Kenya Cretegny, Managing Director, Apartment C
Who We Are
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MLPR was set up in July 2004 by Marie Louise Pumfrey, a a PR & marketing expert
with over 18 years experience in luxury fashion, television, radio, retail, entertainment
and health.
Previously at Channel Five for seven years, Marie Louise worked in
Sydney Australia for fashion and lifestyle agency Spin Communications, and prior to
that at Lynne Franks PR and LBC Radio in London.
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At launch MLPR represented luxury brands Connolly & Michel Guillon and now the
client list includes a varied list of luxury consumer brands and retailers including
Austique, Wilbur & Gussie, Thomas Lyte, Hobo International and Total Wardrobe
Care.
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In 2007, Marie Louise teamed up with PR specialist Julia Smee, and the team
includes, Laura Abbott, account executive and fashion assistant.
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Close relationships with fashion editors, stylists and feature writers ensures that
MLPR can generate extensive results in terms of news stories, features, and product
placement in the style press, national and regional newspapers.
What We do
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Media and Marketing Strategy
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Corporate communications; business consultancy and planning
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Consumer media campaigns
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Press events, product and store launches
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Media relations and press coverage
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Celebrity dresses and relationship building
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Photographic shoot management, design and production of look books.
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Strategic development and creative brand consultancy
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Identifying and recommending partnerships – including production management
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Strategic PR & marketing planning & execution
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New media and on-line campaigns
Current Clients
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Fashion
Elizabeth Lau
Suwha
Luxury Retail
Apartment C
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Accessories
Wilbur & Gussie
Orit Jewellery
Alison van der Lande
Emmy Wedding Shoes
www.birdynumnum.com
Life-Style
Total Wardrobe Care
Travel Wardrobe Care
Cookery School
Special Project
Ndoro Children’s Charities
“I had not experience of PR so when I was introduced to MLPR I
did not know what to expect. It has been a rollercoaster with my
products in press probably every 2-3 weeks in glossies and
national newspapers. My PR experience has been a joy and I
can highly recommend MLPR,” Julia Dee, Total Wardrobe
Care.
“We employed MLPR to launch Thomas Lyte to the consumer
press in October 2007. We have been impressed by their
creativty and innovative approach and are delighted by the results
which have included coverage across the national press,” Amy
Scott
How We Work
• Initial media audit to establish current press awareness & views.
• PR tools – working with the clients to clarify what is required to
undertake a PR campaign and develop any materials required.
• Devise clients goals and develop a strategy and calendar to
establish time frame for activity and results.
• Tailor made PR campaign
Target key press with one-on-one meetings to present brand
Weekly call around to target media list
Constant research & strategy to achieve results
Regular news flashes, press releases and call arounds.
• Monthly Reports including PR evaluation
Case-Study Thomas Lyte
MLPR was appointed by Thomas Lyte in 2007 to launch this luxury corporate gifts brands.
Strategically MLPR advised that Thomas Lyte should be launched as a consumer brand
with a corporate service in-order to generate significant press coverge.
Thomas Lyte is an on-line English luxury brand which although starting within the
corporate gifts market, plans to be a major luxury consumer brand with a shop opening in
Spring of 2009. The gifts & products are available to the consumer via the website.
Key points:– High end consumer media launch at Browns Hotel in July to present range to the press.
Over 50 media attended.
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Strategic partnership with Craft Council to launch the Thomas Lyte Modern Heritage Award
2008, to discover new young design talent.
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Launched The Thomas Lyte Art Insider, an on-line cool contemporary art-investment club
written by insider from London art world, & designed to encourage new traffic to the Thomas
Lyte website.
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Editorial features in Vogue, GQ, How To Spend It, FT
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Media partnership with The Esquire Business Awards
FT, Times Magazine, Independent,
ES, GQ, Telegraph Magazine, Evening Standard,
Easy Living – see www.thomaslyte.com for full
showcase
Case Study: Austique
MLPR was appointed to launch the new on-line fashion boutique
for Kings Road luxury shop, Austique. MLPR has been representing them for a
three month project prior to this, with the objectives to raise-awareness of the
shop & its unique selling points, and also generate products and news stories
on the shop.
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Following on from this, MLPR achieve significant press coverage across the national supplements & weekly
magazine.
Highlights; Daily Mail,
Instyle,
How to Spend It, GQ,
Grazia
MLPR Press Day Nov 2008
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MLPR hosted SS 09 Press Day in a Studio Show room Fouberts Place over 2 days.
Strategically located and scheduled to co-incide with other major press days.
Cool invite & great goody bags
Almost 70 press attendance including Grazia, Red, Tatler, Daily Telegraph, The Times, This Morning, FT
What the press say
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" Not only do MLPR represent an interesting selection of fashion and beauty clients, their responsiveness to press
deadlines is second to none," Carolyn Asome, The Times, Fashion Editor
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“No matter how busy I am, I will always take calls from Marie-Louise, because she is one of those rare PRs who
has an unerring instinct for the sort of story I'll be interested in. She knows her stuff, doesn't waste my time and is
great to work with." Judith Woods – Freelance / Daily Telegraph & You Magazine
“MLPR are a great PR agency to work with and I always enjoy hearing from them. They know my pages, are
focused with their ideas and efficient in getting everything.” Alicia Deveney, London Magazine, Style Editor
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I've worked with MLPR for around 5 years now and always found them to be friendly, efficient and fast at sending
over information and pictures - essential on a Daily newspaper where we have super tight deadlines. I also have a
great personal relationship with Marie Louise who is a pleasure to meet up with - not a chore as with some PRs!
Tracey Blake, Features Editor, London Lite
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Everyone at MLPR is the perfect mix of intelligent, friendly and tenacious – so, as a journalist, you discover new
designers without feeling overly bombarded with information, are showed new collections but without being
hassled and everything you want to know more about, shoot or see in detail is done with wonderful efficiency and
charm. Bea Hodgkins, Easy Living
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“MLPR are one of my favourite agencies to work with. They are proactive in the best possible way, come up with
great ideas and are incredibly fast and efficient. But what makes them special is they are down to earth and
genuine” – Ellie Crompton, Fashion Editor, Heat Magazine
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Contact Us
Marie Louise Pumfrey
[email protected]
0208 537 0011
www.mlpr.co.uk