Transcript The Power of Promotional Products: Advertising Specialties

The Power of Promotional
Products:
Advertising Specialties
Impressions Study
1
A Groundbreaking Research Study
From ASI
We’ll Reveal. . .
• Statistics showing how advertising
specialties influence end-users’ decisions
• Powerful numbers that illustrate the staying
power and number of impressions of popular
advertising specialties
• The Cost Per Impression of advertising
specialties compared with other popular
advertising media
2
You Will Leave With. . .
• Solid ammunition to overcome 12 common
end-buyer objections
• Your own personal copy of the study
3
Survey Methodology
• A team of interviewers surveyed
businesspeople in four metro areas: New
York, Chicago, Los Angeles & Philadelphia
• An online survey to additional end-users
augmented the in-person survey
• 618 completed surveys in all
4
5
Solution 1—End-Users Remember the
Brands on the Items They’ve Received
6
7
Solution 2—42% of end-users have a
MORE favorable impression of an
advertiser after receiving the item
8
9
Solution 3—Nearly 25% of end-users are
MORE LIKELY to do business with the
advertiser on the items they receive
10
11
Solution 4—Most end-users have done
business with the advertiser AFTER
RECEIVING the item
12
13
Solution 5—Writing Instruments Are The
Most-Recalled Promotional Item
14
15
Solution 6—The Typical Promotional
Product is Kept for 7 Months
16
17
Solution 7—End-users keep items
that are USEFUL
18
19
Solution 8—Bags are the most
frequently used apparel item
20
21
Solution 9—Many Advertising Specialties
Are Used Every Day
22
23
Solution 10—Promotional Products Deliver
Significant Numbers of Impressions
24
25
Solution 11-The Cost-Per-Impression
of Advertising Specialties is a Fraction
of a Cent
26
27
Solution 12—Advertising Specialties
Deliver a Better CPI Than Virtually Any
Other Media
28
Cheat Sheet
(Give This To Your Reps!)
• 84% of end-users can name the advertisers
on the items they receive
• 62% have done business with the advertiser
AFTER receiving the item
• End-users keep products for 7 months
• The average cost-per-impression of a
promotional product = $0.004
• The CPI for advertising specialties beats all
forms of media (except billboards)
29
Educating the
Industry and End-Buyers
• Counselor Webinar www.asicentral.com/webinars
• Study available on www.asicentral.com
• Coverage in all 7 ASI magazines and ASI
Radio
• PR campaign in general business media
• Seminars at 2009 ASI Shows
• Presentation for end-buyers for distributors
30
The Power of Promotional
Products:
Advertising Specialties
Impressions Study
31