Transcript Supporting Innovation through NPD Process and the creation

Individul Project: NPD-NET
Component 4:
Integration and Regional Adaptation of NPD Roadmap
Kick-off meeting
Region of Central Macedonia – URENIO Research Unit
Thessaloniki 3-4 June 2004
NPD Roadmap
NPD Roadmap Basics
New Product Development Roadmap.
Is a tool that can help companies and organizations to
successfully develop new products or upgrade existing
ones through a series of logical steps, starting from the
process of idea generation and ending at the launch of
the product into a market. This kind of roadmap is
usually based on the model developed by Dr. Robert G
Cooper and it is known as Stage – Gate Process.
NPD Roadmap
Component 4 Goals
•Enrichment of the existing NPD Roadmap by Lead
Partner.
•Preparation and adaptation of the new NPD Roadmap
interface according to the needs of NPD-NET.
•Insertion of material of local interest (local success
stories, best practices, existing NPD support services)
by partners.
•Web development of the finalized form of the NPD
Roadmap.
Existing Roadmap Structure
NPD Roadmap
L1
A1
L2
A2
L3
A3
L4
A4
L5
Existing NPD Roadmap has 5 “Levels” and 4 “Assessment points”.
The available Levels are:
L1: Idea Generation,
L2: Idea Selection and Concept Development,
L3: Product Development,
L4: Product Testing and Validation and
L5: Product Launch.
Each Level contains the problem definition that a company faces at the
particular point of NPD, one or more than one solution to the problem,
available tools and methodologies to tackle the problem, case studies, best
practices and existing resources and references.
Each Assessment (A1,2,3,4) contains a series of questions regarding the
work done in the previous Level. Depending on the answers given a Go –
Kill or Hold the NPD process recommendation is given.
NPD Roadmap
Levels Schematic Approach
Idea
Generation
Idea
Selection
Product
Development
Product
Testing
Product
Launch
NPD Roadmap
New Roadmap Structure
Proposal
L1
A1
L2
A2
L3
A3
L4
A4
L5
A4
Assessment to be added at the end of Level 5 “Product
Launch”.
More tools and methodologies centered in a more
practical than theoretical approach to be added in all
Levels.
Practical / real local applications of parts or of the whole
roadmap in specific areas or industries to be added by
the partners.
NPD Roadmap
Level 1. Idea Generation
Description:
Generation of new ideas
There are many techniques and
tools
Internal & external sources
Requires a person who will collect
the proposed ideas
Solution:
Gather as many ideas as possible
using the tools available
Tools:
Conjoint Analysis
QFD
Brainstorming
Competitive intelligence
Tools / Techniques to be added:
Specific methods of Brainstorming
such as “Listing & Mapping”,
“Structured and Unstructured
Brainstorming” etc.
Practical ways of performing CI
such as the “CI Benchmarking
Tool”.
Level 1 Block Diagram
Conjoint Analysis
QFD
Tools
Level 1
NPD Roadmap
Theoretical Background
Competitive
Intelligence
CI Benchmarking
Brainstorming
Listing – Mapping
Structured
Unstructured
NPD Roadmap
Level 2. Idea Selection and
Concept Development
Description:
Screening of new ideas vs
customer needs, strategic
goals, profits – sales.
Product concept development.
Cross functional team setup.
Preliminary development
setup.
Tools:
SWOT Analysis
Qualitative & Quantitative
research
Cost Benefit Analysis
Tools / Techniques to be added:
Function – Value analysis.
Return of Investment prediction –
analysis.
Practical ways of designing,
conducting and analyzing
Qualitative and Quantitative
Research depending on the size
of the company.
Level 2 Block Diagram
Qualitative Research
Quantitative Research
Tools
Level 2
NPD Roadmap
Theoretical Background
SWOT Analysis
Cost Benefit Analysis
Function-Value Analysis
Return of Investment
Real examples of
implementation of
all tools using
templates, success
stories, best
practices and case
studies.
NPD Roadmap
Level 3. Product Development
Description:
Develop new product according to
product concept
Solution:
Implementation of the action plan
for product development
Setup an R&D environment, R&D
Management, and locate and
implement R&D financing.
Design prototypes.
Design testing methods.
Design – setup manufacturing –
production methodology.
Tools
CAD/CAM
Reengineering
Reverse Engineering
Industrial Design
Tools / Techniques to be added:
Design for Cost.
Design for life cycle.
Design for manufacturability.
Design for the environment.
Implementation of R&D metrics.
Implementation of Portfolio
management.
Failure mode – effects analysis
(FMEA).
Bill of material management.
Outsourcing implementation
(statement of Work – SOW).
Level 3 Block Diagram
R&D Techniques
Design for Cost
Design for Life Cycle
CAD/CAM
Design for Manufacturability
Design for the Environment
Tools
Level 3
NPD Roadmap
Theoretical Background
Portfolio Management
R&D Metrics Implementation
Failure Mode – Effects analysis
Reverse Engineering
Industrial Design
Bill of Material Setup
Industrial Design Methods
Of operations - processes
Reengineering
Of competitor / own products
NPD Roadmap
Level 4. Product Validation Testing
Description:
Construction of prototypes and
testing.
Solution:
Construct Prototypes.
Conduct prototype testing.
Alpha testing,
Beta testing,
Market testing.
Compare test results against
product concept and market plan.
Tools:
Rapid Prototyping
Rapid Tooling
Rapid Manufacturing
Information and design tools are
going to be added for the setting
up and implementation of lab –
R&D environment prototype tests,
of small and large scale market
prototyping tests and ways of
comparing the results vs the
product concept and market plan
that were formed in Level 2.
Level 4 Block Diagram
Rapid Prototyping
RP methods
Rapid Tooling
Tools
Level 4
NPD Roadmap
Theoretical Background
Rapid Manufacturing
Alpha – Beta Tests
Market Tests
Design and
implementation
methods of all tests
available
NPD Roadmap
Level 5. Product Launch
Description:
Decide where, when, and how
to introduce the new product
into a market.
Launch product
Tools:
Human Resources
Management
Supply Chain Management
Outsourcing
Benchmarking
Tools / Techniques to be added:
Advertising & Promotion Setup.
Critical Path Scheduling.
Product life Cycle Design.
Intellectual Property
Management.
Risk Management.
Distribution Channel Setup.
Level 5 Block Diagram
Human Resources Management
Supply Chain Management
Outsourcing
Benchmarking
Tools
Level 5
NPD Roadmap
Theoretical Background
Advertising & Promotion setup
Distribution Channel setup
Product Life Cycle Design
Risk Management
Critical Path Scheduling
Intellectual Property Management
NPD Roadmap
Things to Note on the New NPD
Roadmap Structure
Human Resources Management, Outsourcing, Supply Chain management
and Benchmarking were inserted in original Roadmap in Level 5. In the
new Roadmap the 1st three will have applications in all Levels. The 4th
one will be applied optionally before starting Level 1 and after completion
of Level 5.
Some of the tools mentioned already exist and some are to be added in
the next period of time. But as the work of component 4 progresses more
tools / techniques are to be added depending on the needs and actual
applications of the Roadmap on the Local and Regional Level.
Component 3 information on both Supply and Demand side can alter the
structure of parts or Levels or whole Levels of the Roadmap.
All existing Assessments plus the one that will be added at the end of
Level 5 will be altered so that they can reflect and represent the new
Roadmap structure.
NPD Roadmap
Timeline of activities
Technical Annex Component 4 – July 2004
Roadmap interface – the multilingual software
environment which will host the whole material –
September 2004
Enrichment of existing roadmap material with technical
and academic material (URENIO) – by October 04
Translation of material in local languages (for Basque
Country define it) – by January 2005
Material of local interest in English and local language –
by April 2005
NPD Roadmap
Timeline of activities
Material of others in local languages (define it in the
respective SC meeting)
Web roadmap finished - by July 2005
NPD Roadmap
Information
Existing Roadmap can be found at http://center.innothessaly.gr
Some service providers on product innovation tools that can be
applied to the tools of the Roadmap can be found at http://portal.einnovation.org/services_tools.aspx?Cat=Product