Transcript Dias nummer 1 - Forum-auto

Rotating Machines
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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Content
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Company History
2
Facts & Figures
3
Backbone Organization
4
HC-PARTS Program
5
HC-CARGO Program
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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History of AA-RM
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AA-RM supplies automotive components for the automotive industry
For more than 40 years we have continuously developed our concept
We have strong brands for new units and spare parts and for remanufactured units
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
AA-RM is Part of the Bosch Group
We keep vehicles moving!
Within the Bosch Group, we are responsible for the
worldwide Automotive Aftermarket.
We fulfill the needs of manufacturers, trade partners,
workshops and vehicle drivers.
We provide a wide range of products and services from
order fulfillment to technical service and diagnostics to
complete business solutions.
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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AA-RM Rotating
AA-RM
is PartMachines
of Bosch Automotive Aftermarket (AA)
Automotive Electronics
Car Multimedia
Gasoline Systems
Diesel Systems
Starter Motors
and Generators
Chassis Systems Brakes
Electrical Drives
Chassis Systems Control
Steering Systems1)
1)
Automotive Aftermarket
ZF Lenksysteme GmbH (50 % Bosch-owned)
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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AA-RM Rotating
AA-RM
in theMachines
AA Family
AA Management
Board
P
ET
EC
EN
Sales
Marketing, Engineering
& Production
Finance, Logistics
& Human Resources
Regions NA, LA
Business Units
Spark Plugs
Rotating
Machines
Diagnostics
Powertrain
Systems
Brake
Components
Filter
Wiper
Systems
Responsible /
Co-responsible
AA
AA
AA
AA
AA
AA
AA / ED
Value chain
Production
Engineering
Sourcing
Product Marketing
AA Responsibility
Mixed Responsibility
OE-GB Responsibility
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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AA-RM Rotating
Machines
AA-RM
locations
– We are World wide
Denmark, Esbjerg
Germany, Karlsruhe
• Headquarter
• Reman A/C compressors
Germany, Göttingen
Ukraine, Krakovets
• Marketing starter
• Marketing alternator
• Reman starter
Slovakia, Bernolákova
Taiwan, Taipeh
China, Shenzhen
• Starter, alternator, DC motor
• Wiper blades and arms
Taiwan, Taoyuan
• Unipoint
headquarter
• OE-Production starter
• Reman starter, alternator
• Reman brake caliper
• Reman alternator
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
• Starter, alternator,AC comp
• DC motors
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AA-RM Sales Companies
We serve more than 13,000 customers worldwide and export to more than 80
countries. Furthermore, we are represented through sales and distribution
Sweden
companies
HOLGER CHRISTIANSEN SVERIGE AB
Denmark
HOLGER CHRISTIANSEN A/S
Great Britain
HOLGER CHRISTIANSEN UK LTD
Benelux
HOLGER CHRISTIANSEN BENELUX B.V.
United States
HOLGER CHRISTIANSEN
NORTH AMERICA, INC
Germany
HOLGER CHRISTIANSEN PRODUCTION GMBH
HOLGER CHRISTIANSEN DEUTSCHLAND GMBH
Poland
HOLGER CHRISTIANSEN POLSKA SP. ZO.O.
France
HOLGER CHRISTIANSEN FRANCE SARL
Italy
HOLGER CHRISTIANSEN ITALIA SRL
Sales Company
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
AA-RM Product Portfolio
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High Performance – Bosch BX units
With a HP-product, the customer will feel no
difference compared to the OE-unit. Sometimes,
the performance and durability is even better,
since critical areas in the design of the OEproduct are often improved when the reman unit
is reengineered for remanufacturing. With a HPproduct, the customer can expect, that the
product will not fail during the remaining lifetime
of the vehicle.
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Medium Performance – HC-Parts units
With a MP-product as HC-Parts you will also have
products (Compressors and Alternators) which are
remanufactured at OE-approved plants. Offering a
comprehensive program range and a high market
coverage. MP-products are also suitable for older
cars where the customer can benefit from a very
good price-performance-ratio.
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Low Performance (LP)
Customers, who do want to keep their vehicle
only for a limited period of time or who prepare it
for sale, are the target group for LP-products.
Although usually cheap, these products have not a
good price-performance-ratio.
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Sales strategy AA-RM
Products/Specifications/Sales Channel
Spare Parts
Reman
New unit
HPP
OES Specs + OES
Services
MPP
IAM Specs
LPP
Automotive Aftermarket Rotating Machines
OES
1.TL
2.TL v Sub
1. TL v EX
Independent
Remanufacturers
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
The HC-CARGO Professional Backbone Organization
Product
Marketing
Product Line
Development
Purchasing
Price negotiations
Supplier
management
Logistics
Controlling &
Forecasting
Inventory
management
Classification
Order
management
Quality
Test sample /
drawing
Release products
Communication
Newsletters
E-Cat
Printed
Catalogues
Brochures
Trade Fairs
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO Product Marketing
”The catalogue in my hands covers only a
small part of the complete HC-CARGO
program. In all we offer about 30,000
product numbers. On a daily basis I work
on extending the programme with new
product numbers so we can serve you with
the right products right on time!”
Anja, Product Marketing
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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For HC-CARGO Logistics is a Personel matter
”If you ask me, perfect logistics processes
are indispensible in the automotive
business. As a Logistics Manager I design
the supply chain efficiently to ensure a
reliable delivery to you. You can rely on
both our comprehensive knowhow and on
our state of the art warehouse system.”
Anders, Logistics
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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General Logistics Challenges
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35.000 different article numbers
400 different suppliers from 37 countries
Top 50 suppliers delivers approx. 60% of purchase volume.
Create purchase orders and send them to the suppliers
80% of the program is reordered weekly and the remaining
20% monthly
Internal flow of goods between the different HC subsidiaries
Follow up on order confirmations
Follow up on overdue deliveries
Urgent requests at suppliers or alternative suppliers
Delievery rate: 95%
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO Purchasing
• We have contact to more than 400 different suppliers from 37 countries
”Becoming an HC-CARGO supplier is not
that easy. They have to fulfill a long list of
preconditions and need to be DIN EN ISO
9001 certified. Last but not least they
have to convince me. Together with the
quality department I visit our suppliers
and test them intensively before they
deliver the first products.”
Martin, Purchasing
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO Quality
• Our competent and dedicated
engineering team ensures reliable and
sustainable processes and product
quality
• We are ISO 9001:2000 certified and work
according to automotive standard
• From the first delivery on, samples are
taken and tested before they are put on
the shelves
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Efficient Warehouse Management for your satisfaction
• Efficient warehouse elevators helps us
get the right products to you fast and
efficiently
• We retrieve around 120 items per hour
• To fullfill the differentiated customer
demands we have arranged our working
hours in multiple shifts
• We ship around 400 small currier
consignments based on orders given the
same day
• At the same time we pick and pack
around 200 pallets which we ship by
truck, ship or plan to our customers
world wide – every day
• We insure picking quality by using a
practical scanning system
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO Delivery
• UPS / Courier consignment and ordinary parcel distribution
orders received no later than 13.30 pm will de dispatched
the same day.

day to day delivery all over Europe
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within 2-3 days outside Europe
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urgent express deliveries world wide
• Multiple weekly Airfreight consignment for world wide deliveries
• Truck and sea freight deliveries:

no minimum or maximum restrictions

deliveries will be dispatched from our warehouse
within 5 days depending on size
• All freight offered by HC-CARGO includes full coverage
on transport damages
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
The HC-CARGO Product Portfolio
• One of the widest programs in the market, containing
applications for cars, trucks, industrial machines,
agricultural, marine and various outdoor power
equipments
• All units are sold outright (i.e. no core charge)
• Catalogue with complete cross reference and application
lists
• The program offers repair solutions for all kinds of
applications making it the most extensive range
available.
• The range includes all commonly used parts such as
regulators, rectifiers, stators bearings and brushes, as
well as frequently required components such as
brackets, covers, pulleys, shafts nuts & mounting
bushings.
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO - 30.000 New Units, Spare Parts and Accessories
Starter/Alternators
• 1300 p/n
• 1600 p/n
Workshop Consumables
and Tools
A/C compressors
and dryers
• 800 p/n
Spare Parts
for Starters/Alternators/
AC Compressors
• 8100 starter spare parts
• 7700 alternator spare parts
Electrical Parts and
Engine Management
Lighting
3400 p/n
1400 p/n
1300 p/n
Tools, installation materials,
relays, switches and sensors,
sonnectors, cable and wiring
Sensors, diesel related relays, review
cameras, parking system, ignition,
wiper motors, gauges, washer pumps,
axial fans and blowers
Work lamps, warning lights,
beacons, reflex markings,
bulbs
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO Catalogues
Starters &
Alternators
Alternator and
generator
components
Starter &
Dynastarter
components
Cross
reference list
Alternator & Generator
components
Starter & Dynastarter
components
Electrical
Parts & Engine
management
Lighting
A/C
A/C Compressors
Components
Compressors
Application
guide
For Electrical Parts &
Engine management
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
Workshop
consumables
and tools
HC-CARGO Sales Support
Posters
Sales
Campaigns
Brochures
Promotional materials
and merchandising
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
HC-CARGO E-Cat
On the website, with its clear, modern design, workshops, drivers and wholesalers
will find everything they need to know about HC-CARGO and its broad product
range. The simple navigation and intuitive user interface lead you straight to
the information you are looking for
Search via...
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HC-CARGO numbers
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HC-CARGO product groups
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Vehicle Application
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OE-numbers

KBA number

Number plate (DK)
Get access to

Catalogues & brochures

E-Commerce

Contact information

And much more...
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.
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HC-CARGO E-Commerce
• E-Commerce available 24/7
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Search via…
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HC-CARGO numbers

HC-CARGO product groups

Application list

OE-numbers

KBA number
Get access to…
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Product data sheets & photos

Breakdown lists / Bill of materials
(BOM)


Your invoices

Your backorders

HC-CARGO PDF catalogues
Place your order directly
© Holger Christiansen A/S – A Bosch Group Company 2012. All rights reserved, also regarding any disposal, exploitation, reproduction,
editing, distribution, as well as in the event of applications for industrial property rights.