Transcript Slide 1

Mickey Mice
Wong Ming Sum F.2A (33)
Wong Siu Him Janus F.2A (34)
Wong Timothy Pak Hong F.2A (35)
Project Aim
Introduce HK Disneyland
Identify the problems of
HK Disneyland
Recommend solutions to
solve the problems
Introduction
Had fun working together
Did a lot of research
Learned a lot about HK Disneyland
Identified the problems of HK Disneyland
Provide solutions to improve the image and
popularity of HK Disneyland
Hope you will enjoy our presentation as much as
we did in the process of preparing it
Facts
Fifth Disneyland in the world
At Penny’s Bay, Lantau Island
Admission Fee: $295
Opening Hours:10:00am-8:00pm
4 themes
2 Resorts
23 Attractions
11 Shops
9 Restaurants
Development
Announced in November 1999
Invested by Walt Disney Company
and the HK Government
Sleeping Beauty Castle ‘topping
ceremony’ on September 23,
2004
Opened on September 12, 2005
by Chinese Vice President
Zeng Qinghong
First Disneyland in China
Both Chinese and
Western Culture can be
found
Brought in a feng shui
master to choose a
lucky day for its grand
opening
How to Get There?
MTR
Tung Chung line
Disneyland Resort Station
Bus
Cross-Boundary Buses from Lo Wu
Control Point / Sheung Shui KCR Station
FASTPASS
Reduce queuing time
“Reserve” a place of that ride
Enter through the FASTPASS
queue of the attraction
Disney on Parade
Suitable for all ages
Starts at 3:30pm
From Fantasyland to
the Main Street USA
Last for 20 minutes
Disney in the Stars
Starts at 8:00pm
Shown in the sky
above Sleeping
Beauty Castle
Park Map
Themes
Main Street USA
Fantasyland
Adventureland
Tomorrowland
Main Street USA
American town in
early 1900s
Wide variety of
charming shops
and restaurants
Lively marching
bands and parades
Main Street USA
City Hall
Hong Kong Disneyland Railroad
Main Street Vehicles
The Disneyland Story
Fantasyland
Walt Disney once said: "Fantasyland is
dedicated to the young at heart and to
those who believe that when you wish upon
a star, your dreams come true."
Fantasyland
The Many Adventures of Winnie the Pooh
Sleeping Beauty Castle
Fantasy Gardens
Dumbo the Flying Elephant
Mad Hatter Tea Cups
Cinderella Carousel
Sword in the Stone
Snow White Grotto
The Golden Mickeys at Disney's
Storybook Theater
Mickey's Philhar Magic
Adventureland
Edge and heart of adventure
Features the terrain of far-off regions of the
world and landscapes
Fun-filled adventures
Adventureland
Festival of the Lion King
Jungle River Cruise
Rafts
Tarzan's Treehouse
Liki Tikis
Tomorrowland
Filled with futuristic fun
Dreams inspire fantastic Disney adventures
Explore distant reaches of the universe and
discover untold wonders
Tomorrowland
Buzz Lightyear Astro Blasters
Space Mountain
Orbitron
Restaurants
Plaza Inn
Market House Bakery
Main Street Corner Café
Royal Banquet Hall
Clopin's Festival of Foods
Tahitian Terrace Restaurant
River View Café
Starliner Diner
Comet Cafe
Shops
Emporium
Main Street Sweets
Town Square Photo
Main Street Mercantile
The Curiosity Shop
Midtown Jewelry
Crystal Arts
Silhouette Shop
Shops
Pooh Corner
Storybook Shoppe
Merlin's Treasures
Professor Porter's Trading Post
Star Command Suppliers
Space Traders
Future developments
Two New Themes
• Frontierland
• Mickey’s Toontown
Future developments
Six new attractions
•
•
•
•
Autopia
Stitch Encounter
UFO Cool Zone
“It's a small world"
• Pirates of the Caribbean
• Peter Pan's Flight
Survey
Aim:
Find out what visitors felt about the park
Compare HK Disneyland with Ocean Park
Interviewed 100 people
Most were local citizens
Survey Results
Are Attractions At HK Disneyland
Enough?
No Opinion
17%
No
59%
Yes
24%
Survey Results
Opinion on Attractions in HK Disneyland
Poor
12%
Neutral
29%
Worse
Excellent
2%
15%
Good
42%
Survey Results
Attractions Visitors Like Most
1
Adventures of Winnie the Pooh
2
Shops
Mickey's PhilharMagic
4
Jungle Cruise
4
2
HK Disneyland Railroad
15
Buzz Lightyear Astro Blasters
35
Space Mountain
0
5
10
15
20
25
30
35
Survey Results
Queue Tim e At HK Disneyland
Short
6%
Neutral
32%
Too Long
27%
Long
35%
Survey Results
Visitors' Opinion on Quality of Customer
Service
Poor
Worse
3%
0%
Neutral
36%
Excellent
22%
Good
39%
Survey Results
Marks Given By Visitors to HK Disneyland
9 Marks
8%
0-2 Marks
10 Marks 2% 3-5 Marks
4%
11%
6 Marks
18%
8 Marks
35%
7 Marks
22%
Survey Analysis
Main challenges of Hong Kong Disneyland:
Park is too small
Needs more attractions
Long queues for rides
Prices are too high
Recommendations
1. Offer half-day ticket with 40%
discount
2. Build more resting places
3. Encourage people to re-visit the park
4. Promote HK Disneyland to foreign
tourists
5. Develop unique rides and attractions
6. Enhance corporate responsibilities
Comparison between
HK Disneyland and Ocean Park
Preference of Visitors
Neutral
14%
Ocean
Park
41%
HK
Disneylan
d
45%
Comparison between
HK Disneyland and Ocean Park
Ocean Park scored well on questions
related to location and size
Cheaper in terms of transportation and
admission fees
Hong Kong Disneyland led by Mickey
Mouse clearly won when it came to
cartoon characters
Recommendations
Survey results were close
45% favours HK Disneyland
41% prefers Ocean Park
14% neutral
Cannot draw a definite conclusion
Recommendations
• Two parks should not rage hostile
competition against each other
• Two parks have different purposes:
– HK Disneyland is for amusement
– Ocean Park is for educational & amusement
• The two parks form a cornerstone of the
Hong Kong tourism industry
Conclusion
Achieved the main objective of the report
Very rewarding and we believe the skills we
acquired will be useful to us in the future
We believe Hong Kong Disneyland now plays an
important role in local tourism industry, and will
always be
Q&A
session
THE END