Transcript Slide 1

A SMARTER CAREER MOVE.
A SMARTER CAREER MOVE.
ERA [COMPANY NAME]
A SMARTER CAREER MOVE.
ERA® [COMPANY NAME] VISION STATEMENT
We are a smarter community of brokers and agents. One that is
grounded in collaboration, fueled by knowledge sharing and
inspired by innovation. With local knowledge and a global outlook,
we deliver moments of true value in every step of the home buying
and selling process. At ERA® Real Estate, our success is powered
by a smarter community of real estate brokers and agents.
A SMARTER CAREER MOVE.
Brand Position
Brand Vision
Values
Personality
Icons
A Smarter
Community
Local knowledge and
values with global reach,
delivering true value
proposition for buying
and selling homes
Participate in the community
Deliver true value
Constantly innovate
Think globally, act locally
Strive for best in class
A smart, get-it-done professional with up-to-the-minute
real estate knowledge who lives in your neighborhood
but operates globally.
“Always there for you”. 37-year history anchored in innovation. Powered by
a community of collaborative brokers. Extensive breadth of superior real
estate tools and services.
A SMARTER CAREER MOVE.
GLOBAL REACH
Serving over 45 countries worldwide…
7/17/2015
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INNOVATIVE MARKETING PROGRAMS
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INNOVATIVE MARKETING PROGRAMS
Our Goal:
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Increase your listings, sales and income
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Increase your customer retention and satisfaction
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Help you differentiate yourself from your competition
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Generate leads to give you more business
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Increase your online marketing presence
A SMARTER CAREER MOVE.
SELLERS SECURITY® PLAN
 Set you apart by offering qualified customers accepted into the SSP,
the assurance of knowing that if their house doesn’t sell within a
finite sales period, ERA Franchise Systems LLC will buy it.
 This ERA Business building tool:
 helps generate new listings
 positions homes to sell
 turns our inventory
 Is backed by ERA Franchise Systems LLC
A SMARTER CAREER MOVE.
SELLERS SECURITY® PLAN
Personalized
Marketing
Materials
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SELLERS SECURITY® PLAN
Senior Living Brochure
Builder Brochure
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SELLERS SECURITY® PLAN
Member-Only
Resource Center
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GOLD STAR PROPERTY
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Preferred Property Program
Designed for the average property
Provides a systematic approach with an action plan
Four Components
Enabling all involved to:
 Get to the closing table faster
 Avoid last minute price negotiations
 Sell faster and for more money
A SMARTER CAREER MOVE.
GOLD STAR PROPERTY
Four Basic Requirements
 Home Protection Plan
 Seller’s Disclosure
 Pre-listing Inspection
 Home Staging
95.6% of staged homes sell on
average in 37 days or less!*
*Based on a StagedHomes.com survey of over 1000 homes (62% Vacant, 38% occupied) across Canada & the Continental
US prepared for sale by an Accredited Staging Professional (ASP®) accumulative from July 2009 through January 2010
A SMARTER CAREER MOVE.
GOLD STAR PROPERTY
A SMARTER CAREER MOVE.
ERA HOME PROTECTION PLAN®
An ERA Home Protection Plan® administered
by American Home Shield® provides sensible,
affordable protection against unexpected,
covered repair costs for your clients and can
spare you from time consuming involvement
after deals close. An ERA Home Protection
Plan can also help guard your client’s largest
investment, increase their satisfaction and
boost referrals for you.
A SMARTER CAREER MOVE.
PROPERTY MARKETING PROGRAMS
A SMARTER CAREER MOVE.
PROPERTY MARKETING PROGRAMS
QuickFlyer Templates
Templates for magazine,
newspaper, web and more!
A SMARTER CAREER MOVE.
CUSTOMER FOLLOW-UP PROGRAMS
Did you know…
88% of consumers state that they will use their real estate agent again?
Only 14% actually do.
We have the answer!
A SMARTER CAREER MOVE.
DIRECT MARKETING RESOURCE CENTER
Print and Direct
Mail Options
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DIRECT MAIL CUSTOMER FOLLOW-UP
 Core print program to touch consumers over
minimum of four years (at no cost to you)
 Includes 1 Thank –You Postcard and 7 “Home
Source” magazines
 Enroll sellers, for fee of $12.95
 Upgrade buyers to receive 2 additional
magazines PLUS 6 jumbo postcards and
mailing labels – only $15!
A SMARTER CAREER MOVE.
ON-LINE CUSTOMER FOLLOW-UP
3 different programs (at no cost to you):
 Client Builder – drip emails to gain clients and
keep in touch
 Move Planner – emails sent between contract
& close
 e-Follow-up – up to 7 years of drip emails to
keep in touch with prospects and past clients
 Additional on-line resources include
QuickFlyers, Market Reports and more!
A SMARTER CAREER MOVE.
ERA® INTERNATIONAL COLLECTION
Membership/Certification Benefits
 Enhanced training program
 Developed in conjunction with Laurie Moore-Moore
and The Institute for Luxury Home Marketing
 Focused on developing a personal marketing
plan/property
 Annual award program to recognize member
achievements
 Robust Member Resource Center
 Discounted rates for major luxury print publications
A SMARTER CAREER MOVE.
ERA® INTERNATIONAL COLLECTION
www.ERADistinctiveProperties.com
Brochures
 Consumer
 Non-Member
 Property-specific
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ERA® TECHNOLOGY
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ERA.COM
A SMARTER CAREER MOVE.
ERA.COM
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ERA.COM
Listing Enhancements
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Talking Photo Gallery
Virtual Tours
Mapping
Neighborhood Information
Finance Tools
A SMARTER CAREER MOVE.
LISTING DISTRIBUTION PARTNERS
ERA Distinctive Properties
Powered by ERA.com
Sales Associate Super
Profiles
Office Super Profile
ERA.com Mobile
TXT ERA
Internal Partner Sites
A SMARTER CAREER MOVE.
LISTING DISTRIBUTION PARTNERS
ERA Distinctive Properties
Distinctive Properties
PoweredERA
by
ERA.com
Powered by ERA.com
Sales Associate
SuperSuper
Sales Associate
Profiles Profiles
OfficeProfile
Super Profile
Office Super
Mobile
ERA.comERA.com
Mobile
TXT ERA
TXT ERA
Sister
Internal
BrandInternal Partner Sites
Partner
Websites
Sites
A SMARTER CAREER MOVE.
LISTING DISTRIBUTION PARTNERS
ERA Distinctive Properties
Powered by ERA.com
Sales Associate Super Profiles
Office Super Profile
ERA.com Mobile
TXT ERA
ERA Distinctive Properties
Powered by ERA.com
Sales Associate Super
Profiles
Office Super Profile
ERA.com Mobile
TXT ERA
Sister
Brand
Websites
Internal
Partner
Sites
Online Listing Providers
A SMARTER CAREER MOVE.
LISTING DISTRIBUTION PARTNERS
ERA Distinctive Properties
Powered by ERA.com
Sales Associate Super Profiles
Office Super Profile
ERA.com Mobile
TXT ERA
+ Over 100
Local Newspaper
Websites
Online
LocalListing
Media Providers
Outlets
A SMARTER CAREER MOVE.
TXT ERA & ERA MOBILE
 Buyers receive property information
instantly and in the form they want to
receive it.
 Sellers know their property information
is available 24/7.
 Agents get notified immediately if a
buyer is interested in their listing
A SMARTER CAREER MOVE.
ERA® LEADROUTER™
On-Line Leads
 50% of Internet leads never get a response from typical agent
 Average response time is 54 hours
 Leads are routed to your cell phone in seconds
 Sellers know that leads are handled well
 Buyer’s interest is still high
A SMARTER CAREER MOVE.
ERA® LEADROUTER™
2. LeadRouter
Finds Agent
by Cell Phone
1. Consumer
Inquires
Online
5. Managers
and Brokerage
Monitor All
Leads
3. Agent
Contacts
Lead from
Anywhere
LeadRouter Process
4. Software
Requires
Agent
Accountability
A SMARTER CAREER MOVE.
PERSONAL WEBSITE
 Broker Site
 Agent Site
A SMARTER CAREER MOVE.
TEAMERA.COM – YOUR SITE
Agent Support
 Access Referral Network
 Register / log into training courses
 Review monthly awards standings /
production / ranking information
 Participate in a national IDX solution
 Activate LeadRouter™
 Register for ERA events & conferences
 Manage Customer Loyalty Campaign
 Create Property Flyers
A SMARTER CAREER MOVE.
ADDITIONAL OPPORTUNITIES
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Volume of transferred employees
(Source: HRO Magazine, “The Baker’s Dozen,”)
Largest relocation company in
the US
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Qualified buyers
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Specially trained agents
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High earning potential
Global Network
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Corporate
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Government
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Military
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Membership Organizations
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PROFESSIONAL DEVELOPMENT
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EDUCATION
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250+ courses
No time limit on courses
Full Registration Capabilities
Live/Virtual/Self-Paced
Transcripts of all ERA Education
75+ FREE online training videos
A SMARTER CAREER MOVE.
ERA® LEARNING EXCHANGE
Hundreds of FREE Courses!
 ABR
 SRES
 NAR’s GREEN Designation
Core Course
 NAR’s Shortsale &
Foreclosure Resource (SFR)
 Real Estate ReBOOT
(formerly eBuyer)
 Innovative Marketing
 Resort & 2nd Home Markets
 The ERA Distinction
 ERA Referral Network
Training
 Microsoft Office
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Sellers Security® Plan
Virtual AccelERAtion
Technology Series
Office Administration Training
Learn How to Learn Online
My Marketing Manager & PR
Agent
ERA Quick Start
LeadRouter
DMRC
Gold Star Property
International Collection
A SMARTER CAREER MOVE.
ERA® LEARNING EXCHANGE
A SMARTER CAREER MOVE.
ERA® CORE COURSE OFFERINGS
The ERA® Distinction
AccelERAtion
 Designed for new and
experienced Agents
 Products & Services
 Prospecting
 Marketing Presentations
 How to make $ in Real Estate
 Live and Virtual
 Designed for experienced
Agents new to ERA
 ERA products that can set
them apart from their
competition
 Six 90-minute sessions over
two weeks
A SMARTER CAREER MOVE.
ERA® CORE COURSE OFFERINGS
Top Gun Academy
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8 weeks (one day a week)
Prospecting & Presentation Skills
Growing Listing Inventory
Utilization of ERA Tools & Services
Self-Discipline & Motivation
Team Building & Fieldwork
ACCOUNTABILITY
Measured on executed listing, buyer
and sales contracts
 Live & Virtual formats
AccelERAtion Train the Trainer
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Nationally Certified
Ancillary Income Opportunity
5 Day Workshop
A SMARTER CAREER MOVE.
ADDITIONAL DEVELOPMENT OPPORTUNITIES
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ERA International Business Conference
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ERA Beyond Excellence
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Regional Council Connections
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Agent Community of Experts (ACE)
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ASSOCIATE BUSINESS ADVANTAGES
A SMARTER CAREER MOVE.
HELPING YOU RUN YOUR BUSINESS*
* Companies and discounts may change at any time. Please go to TeamERA.com Select Services to get the most up-to-date partnerships and discounts.
A SMARTER CAREER MOVE.
ERA® ASSOCIATE ADVANTAGES*
 20% discount on new or existing
 Sprint rate plans and 15% discount
on Nextel plans
 Corporate flat rate pricing
 Discount on devices
 FREE* accessories
*Not valid on PDAs
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17% discount on rate plans
 Can be applied to the iPhone
Up to 45% discount on devices
 10% discount on monthly rate plans
 G1 Google Phone - $139.99 (MSRP
$399.99)
 BlackBerry Flip Phone (Exclusive to
T-Mobile) $49.99 (MSRP $349.99)
 BlackBerry Curve - FREE (MSRP
$449.99)
 Various Phones - FREE w/free
Bluetooth Accessory
 WAIVED activation fee
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16% discount on rate plans
Up to 25% discount on devices
* Companies and discounts may change at any time. Please go to TeamERA.com Select Services to get the most up-to-date partnerships and discounts.
A SMARTER CAREER MOVE.
AWARDS, RECOGNITION & EVENTS
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ERA AWARDS AND RECOGNITION
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AWARD BENCHMARKS
Beyond Excellence Level
 Individuals:
 Total Units Closed (45+)
 Total AGC ($100,000+)
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Teams:
 Total Units Closed (67.5+)
 Total AGC ($150,000+)
A SMARTER CAREER MOVE.
AWARD BENCHMARKS
Leaders Circle Level
 Individuals:
 Total Units Closed (65+)
 Total AGC ($200,000+)
 Top 10 Total Commercial/Non-Residential Units (20+)
 Top 10 Total Commercial/Non-Residential AGC
($150,000+)
 Top 3 Sales Associates ERA Home Protection Plan®
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Teams:
 Total Units Closed (97.5+)
 Total AGC ($300,000+)
A SMARTER CAREER MOVE.
LEADERS CIRCLE RECOGNITION AT IBC
A SMARTER CAREER MOVE.
INTERNATIONAL BUSINESS CONFERENCE
San Antonio, Texas
Las Vegas, Nevada
San Diego, California
Orlando, Florida
A SMARTER CAREER MOVE.
BEYOND EXCELLENCE – TOP AGENT TRIP
Vancouver, British Columbia
Beverly Hills, California
Nassau, Bahamas
Bermuda
Charleston, South Carolina
(Past Locations)
A SMARTER CAREER MOVE.
COMMUNITY INVOLVEMENT
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GIVING BACK – ERA® & MDA
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MDA Partner Since 1975
Raised Over $30 Million
Only Real Estate Corporate Sponsor
Serves families in all 50 states
220 Local MDA Offices
A SMARTER CAREER MOVE.
SUPPORTING YOU
A SMARTER CAREER MOVE.
BROKER & MANAGEMENT SUPPORT
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[BROKER NAME]
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OFFICE STAFF
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TEAM ACCOMPLISHMENTS
 List Items Here
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INSERT TEAM PICTURE
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CAREER WEBSITE
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www.SmarterCareer.com
Automated Business Plan
Confidential Business Assessment
Training Schedule
Business Building Tips
More!
A SMARTER CAREER MOVE.
THE ERA® ADVANTAGE
Your Average Sales Price
Your Average Commission % Charged:
Your Commission Split
Agent Gross Income Per Transaction
ERA Product
Sellers Security Plan
Gold Star Property Program
ERA Home Protection Plan
Flyer & Ad Templates
Direct Marketing Resource Center
Specialty Market Collateral
International Collection
ERA.com Listing Enhancements
Listing Distribution Partners
TXT ERA & ERA Mobile
LeadRouter
TeamERA.com
Relocation
Training
Support Staff
Broker Support & Coaching
Other
200,000
2.6%
70.0%
3,640
Additional Deals
Closed / Year
Additional GCI
- Total Additional Income /Year
- # of Years Before Retiring
-
Total Advantage
-
-
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